Mark and Spencer Strategy

Mark and Spencer Strategy Essay example
Masters
Essay
Marketing
Pages 8 (2008 words)
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Marks and Spencer Strategy Introduction and Corporate Overview International retailer Marks & Spencer is a proficient player in the clothing, food and financial service sectors. The company began its commitment to value, quality and customer service in 1884 when Michael Marks and Tom Spencer entered into a business partnership…

Introduction

This can be attributed to the quality home products, stylish clothing and outstanding quality foods got from over 2, 000 suppliers worldwide (Marks and Spencer Plc., 2012). The company employs over 78, 000 people in the UK and global market and has over 700 stores in the UK and a growing international market (Marks and Spencer Plc., 2012). The entity is the best provider of lingerie and women wear and are increasingly expanding their business men’s clothes and kid wear owing to their developing online business. In general, sales and home ware sales account for close to 49 percent of the revenue. On the other hand, their food business contributes for 51% of the revenue. The food business deals in fresh produce, ready meals and partly cooked meals. This paper gives a detailed analysis of Marks & Spencer strategy by using some of the widely used business models including PESTLE, SWOT analysis, VRIN and Porter Five Force Model. The Macro Environment In order to get deeper understandings of the external factors affecting the company’s operations including trends and environmental issues. The PESTLE analysis is used to analyse the business market and establish the potential external issues affecting the business in the political, economic, social, technological, legal and environmental circles. ...
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