Global Marketing report 2

Global Marketing report 2 Essay example
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Global Marketing Executive Summary This study is prepared with the intent to focus on the relationship of Nestle with its customers and suppliers while entering the beverage market of Pakistan. The main purpose of the study would be the improvement of relationship of Nestle with its suppliers and customers.


Service recovery to a service failure would help in restoration of the brand image of a company and also help in development in smooth relationship between the customers and company. Table of Contents Executive Summary 2 Table of Contents 3 Introduction 4 Relationship Development 4 Market Segment & Supplier of Nestle in Pakistan 4 Selection of PBL as Beverage Supplier 5 Methods of Relationship Development 7 Benefits to Nestle from PBL perspective 11 Effects of Supply Chain Crisis 12 Crisis Response Management 13 Rationale for Crisis Management 14 Conclusions & Recommendation 14 References 16 Introduction The main purpose of this study is to assess the relationship of Nestle team with the suppliers and the customers of Pakistan. The study has focussed on the various stages of relationship development between the suppliers, customers and the Nestle, Boost. One of the main objectives of the study would be to focus on the various models that would help in successful establishment of the relationship. However, the researcher of the study could not find the exact statistical data regarding the consumption of beverage in Pakistan. There were no other limitations in conducting the study. The study has laid emphasis on the distribution services of the Pakistan Beverage Ltd of Karachi department. ...
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