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Setting/Developing Marketing Capability - Essay Example
Pages 8 (2008 words)
Setting/Developing Marketing Capability Table of Contents Introduction 4 Critical review of key literature 5 Marketing Audit: An introduction 5 Marketing Audit Process 5 Objective setting and scope 5 Gathering the Data and Analysis 6 Project Report Preparation 6 Marketing Environment analysis 6 7 External Environmental Factors 7 Internal Environmental Factors 8 Electronic Marketing and Data mining 8 Corporate Social Responsibility 9 Illustrative examples 10 Marketing Audit of Parks department 10 Macro Environment Analysis 10 Micro Environment analysis through SWOT 11 Marketing objectives and Targets 11 Objectives 11 Targets 12 Recommended Marketing strategy based on marketing mix 12 Product/S…
Marketing audit can be described as comprehensive, systematic and independent approach that can help the managers towards the achievement of organizational objectives. A study on marketing audit would provide some in-depth insights to the perception of the management towards the probable benefits of a marketing audit. Marketing audit allows the managers to find out the problem and makes the marketers understand as to what exactly the organization is trying to achieve. Overall marketing audit makes strong contribution to increase the overall ROI of company. ...