Setting/Developing Marketing Capability - Essay Example

Only on StudentShare

Extract of sample
Setting/Developing Marketing Capability

Marketing audit can be described as comprehensive, systematic and independent approach that can help the managers towards the achievement of organizational objectives. A study on marketing audit would provide some in-depth insights to the perception of the management towards the probable benefits of a marketing audit. Marketing audit allows the managers to find out the problem and makes the marketers understand as to what exactly the organization is trying to achieve. Overall marketing audit makes strong contribution to increase the overall ROI of company. ...
Download paper

Summary

Setting/Developing Marketing Capability Table of Contents Introduction 4 Critical review of key literature 5 Marketing Audit: An introduction 5 Marketing Audit Process 5 Objective setting and scope 5 Gathering the Data and Analysis 6 Project Report Preparation 6 Marketing Environment analysis 6 7 External Environmental Factors 7 Internal Environmental Factors 8 Electronic Marketing and Data mining 8 Corporate Social Responsibility 9 Illustrative examples 10 Marketing Audit of Parks department 10 Macro Environment Analysis 10 Micro Environment analysis through SWOT 11 Marketing objectives and Targets 11 Objectives 11 Targets 12 Recommended Marketing strategy based on marketing mix 12 Product/S…
Author : mike91

Related Essays

Developing an integrated Marketing Mix Plan for a new brand (TEA)
15 pages (3765 words) Research Paper
Developing a Marketing Plan
5 pages (1255 words) Assignment
Assessing the marketing and business capability of small to medium sized businesses (SMEs)
9 pages (2259 words) Assignment
Developing Marketing Capability
8 pages (2008 words) Essay
Effective Marketing Planning
8 pages (2008 words) Assignment
Setting/Developing Marketing Capability
8 pages (2008 words) Essay
Marketing to a Developing Country
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!