MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place)

MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place) Coursework example
High school
Coursework
Marketing
Pages 3 (753 words)
Download 0
Trident University International MKT301 Spring 2013 Module 2 SLP –THE MARKETING MIX: PRODUCTS AND BRANDS By Terry Austin Dr. Thomas Klein 13 May 2013 1. Competitive strategies Sequrex Security Services In order for the company to outdo its competitors, the following strategies were used Marketing Strategy 1…

Introduction

Sales Strategy Sales person shall be used to market the service s of the business. The sales people will meet the targeted clients at their premises so as to perform consultations and to create proposal for the provision of security services basing on the customer’s needs. Another sales strategy is carefully listening to objectives and concerns of the clients so as to tailor-make security services that are in line with their needs. The following are some of the targeted clients of Sequrex Security Services As it can be seen, large retailers are the largest targets of the business’ marketing strategies. The company intends to achieve this by putting all the resources that earns more profits. Sequrex Security Services has been facing a lot of competition in service provision. Below is a table that tries to briefly summarize how these companies compete. Low price Reliability Reputation Quality Customer care Rank American shield 1 Prime Securities 2 Fountain Security 3 Ecliareur Security 4 Moonlight Security 5 Rolling Guards 6 Manta security 7 As shown in the table above, the ticked boxes show the strengths of the competitors Services to be provided The services that are provided by Sequrex Security Services include the following: 1. To provide security on entrances and screen employees/guests 2. To discourage any crime with visual presence 3. ...
Download paper
Not exactly what you need?

Related papers

MKT 310 MOD 2 SLP
For instance during the winter period, a few tourists visit this region and hence targeting these foreigners will yield minimal returns. However, this is the time to maximize our potential in introduction of the alternative side through full embarking on the cab business. This explains why we are able to dominate this market region in all the seasons. In addition, the market development is…
Determining the Distribution Channels
A system can be designed by the company to ensure effective distribution. After analyzing the targeted market’s needs and expectations, and not to forget the company’s targets, the best suited distribution channel will be determined for the company. Distribution Channels It’s the product’s route to the market that controls the sales of that product. The weaker the routes are the lower is…
Story hotel --- distribution channels
For instance, through its website and other internet-based social networking sites, the hotel offers online booking services, reservations, customer care services, and coupon rewards. This enables it to connect with the clientele in real-time over the virtual space. Theorists of distribution channels agree that the essence of a reliable distribution channel lies in its capacity to spread…
Distribution Channels and Strategies
Logistics manage and govern various supply functions. Several activities form a part of logistics such as material handling and warehousing, inventory management, fleet and transportation management and hosts of other activities. Logistics bottleneck at any point may affect and strangulate the free movement of goods and in this sense, efficient and workable logistics is critical and necessary to…
MKT302 Mod 2 Case: The Marketing Mix: Products and Brands
The assessment will finally justify the existing relationship between consumers and brands and why this relationship exists for some brands and not others. A brand is a sign, design, symbol or summation of all of them, for the purpose of proving the goods or services of one seller, or a group of entrepreneurs, and to distinguish them from those of competitors (Peterson, 2007). Essentially, a brand…
MKT302 Mod 3 Case: The Marketing Mix: Distribution Channels (Place)
Appropriate Distribution Strategy for Each of the Products Distribution strategy requires to be primarily based on the aspect of gaining appropriate market coverage. In this regard, it is determined that distribution strategy can be categorised into three segments including intensive distribution, selective distribution and exclusive distribution. Intensive distribution is a process which is…
MKT302 Mod 5 Case: The Marketing Mix: Price
In this paper, the pricing strategies in relation to two different products, i.ee canned vegetables and aspirin will be illustrated to identify the influences caused by the variables on price determination. In this context, canned vegetables can be categorized as non-basic goods and aspirin as a basic good. Pricing Method of Canned Vegetables In relation to the pricing method of canned vegetables,…