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MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place) - Coursework Example


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MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place)

Sales Strategy Sales person shall be used to market the service s of the business. The sales people will meet the targeted clients at their premises so as to perform consultations and to create proposal for the provision of security services basing on the customer’s needs. Another sales strategy is carefully listening to objectives and concerns of the clients so as to tailor-make security services that are in line with their needs. The following are some of the targeted clients of Sequrex Security Services As it can be seen, large retailers are the largest targets of the business’ marketing strategies. The company intends to achieve this by putting all the resources that earns more profits. Sequrex Security Services has been facing a lot of competition in service provision. Below is a table that tries to briefly summarize how these companies compete. Low price Reliability Reputation Quality Customer care Rank American shield 1 Prime Securities 2 Fountain Security 3 Ecliareur Security 4 Moonlight Security 5 Rolling Guards 6 Manta security 7 As shown in the table above, the ticked boxes show the strengths of the competitors Services to be provided The services that are provided by Sequrex Security Services include the following: 1. To provide security on entrances and screen employees/guests 2. To discourage any crime with visual presence 3. To eject out unwanted trespassers or customers 4. To offer protection on guests, employees and client’s assets. 5. To man with video examination equipment

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on the premises of the client 6. To provide emergency services especially immediate response whenever there is emergency and accident 7. To liaise with the police whenever there is any emergencies Sequrex Security Services will l also provide the following services 1. Referrals to those who provide security technology (e.g. camera system) 2. Carry out audits in security issues and recommend for implementation of security plans Sequrex Security Services will be insured and licensed business and will provide both unarmed and armed guards based on the budgets and needs of the client. All the security guards will be offered a certificate for any security work and to hold firearms If possible, the same security guards will be always sent to the same clients. Nevertheless, substitutes will be essential after some time and the firm will make sure that comprehensive data concerning the job is conveyed to those guards who are substituted on those scenarios. Sequrex Security Services will create trust will its clients as a business partner, instead of particular guards(s) they are comfortable with Security guards will frequently communicate with their team through portable radio calls with Sequrex Security office, and in some occasions through the use of mobile phones. The guards will be either stationed at the desk or patrolling at all facilities by foot. The clients will have to offer a vehicle if at all their job requires vehicle patrol. Target markets 3. Sequrex Security Services targets the following companies so as to achieve its objectives. The chart below represents market segments that the business intends to acquire 1. Building management organizations These companies usually employ security guards and set up surveillance equipment to check that equipment, to provide front desk security services, and some instances general patrol. These organizations mostly work with various residential or commercial buildings and to seek to


Trident University International MKT301 Spring 2013 Module 2 SLP –THE MARKETING MIX: PRODUCTS AND BRANDS By Terry Austin Dr. Thomas Klein 13 May 2013 1. Competitive strategies Sequrex Security Services In order for the company to outdo its competitors, the following strategies were used Marketing Strategy 1…
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MKT301 Mod 2 SLP: The Marketing Mix: Distribution Channels (Place) essay example
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