Name Professor Course Date Introduction Customer acquisition strategy is one of the main plans used by businesspersons to attract and retain customers. It is a strategy that gives a particular business a competitive edge over other rival companies. Quality and price play an important role in the acquisition and retention of customers…
Some of the main factors under this include product, place price, and promotion. Building a strong brand is vital since it has psychological effect on the customers. The perception of customers towards a particular product dictates the number of sales that one will make. Conducting a marketing research before the introduction of a given product becomes vital. It assists a businessperson in obtaining information about the attitudes of individuals towards a particular product. Through a marketing research, one is able to know the strategy with which to approach the market. The introduction of new products in the market faces a number of challenges. This is due to some internal and external factors, which determine the success or failure of businesses. If the employees for instance do not have skills that ensure proper communication with customers, this may lead to increased losses for the company. Customers are retained by the quality of services they receive from a company. It is imperative to note that marketing also plays an important role in acquitision of customers. It is the process through which a business information the customers about the products. In the following discussion, the introduction of iPhone 5 and acquisition of customers will be dealt with. Brief history of Apple Inc., which produces iPhone Started in 1976, this multinational company is one of the most successful, dealing with the production of operating systems and communication gargets. With its headquarters in California, the company has been able to have about 14 subsidiary companies throughout the world (Duhigg 23). In addition to that, it operates more than 393 stores worldwide to facilitate the sale of its state of art products. Apart from the production of iPhones and operating systems, the company also produces computers, macs, and iPods and currently seeks to introduce smart TVs. The company has been able to create more employment opportunities to the society members. The statistics released in 2012 indicated that the company had 72,800 permanent employees and thousands of others under temporal contract (Duhigg 23). In the same year, the company had total revenue of about $156 billion (Duhigg 24). This was unprecedented and attributed to increased sales of products particularly the iPhone 5, which was introduced in the same year. It is estimated that about 27.4 million handsets of this product were sold in 2012 (Duhigg 24). This was much higher than that of the closest rival Samsung Galaxy S 111 introduced the same time. Despite the success of the Apple Inc. there are various challenges threatening the stability of this business. Competition has been a major concern for the company. Apart from Samsung Company, which has been a major rival in the production of smartphones, others include Nokia, Huawei, and Motorola companies. The goods of these companies are of lower price compared to that of the Apple Inc. Introduction of iPhone 5 in my location It is a state of art smart phone, which runs on Apple operating system. It is a main rival to other smart phones produced by other companies such as Samsung and Huawei. Unlike the previous generations of this product, iPhone 5 is not only lighter but also thinner making it more convenient and portable. This may explains the high number of sales in 2012. Despite this though, the sale of this phone is significantly lower in my location owing to the perception of ...
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(Customer Acquisition Report Information Essay Example | Topics and Well Written Essays - 2250 Words)
“Customer Acquisition Report Information Essay Example | Topics and Well Written Essays - 2250 Words”, n.d. https://studentshare.net/marketing/96969-customer-acquisition-report-information.
With this globalization, an increasing number of companies are looking forward to mergers and acquisition as an opportunity to expansion and growth. However, according to the statistics, about half the acquisitions become failure (Virani, n.d.). There are many reasons which lead the companies to be indulged into acquisition; the primary reason has surely been the value creation of the acquiring firm.
On the other hand the company in strong position achieves its expansion policies by such strategic measures. However the overall goal behind mergers and acquisitions often do not yield favorable results. Sometimes it has been noted that the result of the mergers and acquisitions had brought in lots of unanticipated results which had resulted in the total loss of both the participating organizations.
arative Weaknesses of Strategic Alliance 17 Task 3 18 Competence Based Strategic Management Analysis 18 18 Dynamic Cornerstone 18 18 Systematic Cornerstone 20 Cognitive Cornerstone 21 Holistic Cornerstone 22 Conclusion 22 Introduction In present days’ competitive business environment, it is quite challenging for an organisation to expand the business for survival.
Total Quality Management deals with the product in its totality. It has been well recognized that Quality is determined by the combined efforts of various departments like Design, Engineering, Purchase, Production, Inspection etc. Total Quality Management is an across the company, management function which co-ordinates and controls various quality activities in order to produce a quality output.
The concept of Customer- Centric Information Quality Management (CCIQM) is also discussed briefly. The proposal also discusses the methodology of how will be collected for analysis and the limitations that might be experienced during this research.
Customers increasingly perceive customer service as an essential differentiating factor when deciding which product or service to choose.
This is more in the case of firms that sell and purchase their products and services though internet and e-commerce. Business operations through e-division involve the firm to collect customers' information such as credit card number, email id, and bank account number.
It is undoubtedly the way they render customer service that sets them apart from all others.
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The groups are; ‘Sponsorship team’, ‘Operations team’ and ‘Hospitality team’.
This energetic and talented team has been bestowed with the task of managing the forthcoming event called ‘Bright Light, New fashion’, where emerging designers
The retail market is diverse with segmentation, involving a lot of complex challenges and has more reach in the market through globalization. In this report we will focus on the complex issues that retail