Market Segmentation of Orbitz

Market Segmentation of Orbitz Essay example
Masters
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Marketing
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Orbitz is one of the leading travel companies which was formed by an alliance between major airline companies; American, Continental and Delta Airline, Northwest, United Airline and Continental Airline companies in the year 1999 (Kiplinger, 2001). …

Introduction

99 (Kiplinger, 2001). It is a leading travel company enabling customers and passengers to plan and book a broad range of travel products. The parent company Orbitz worldwide own a series of brands like Orbitz, Cheap Tickets, ebookers, HotelClub and Rates to go, The Away Network and Orbitz for Business. The website was launched in the year 2001 and in the year 2004 the company was acquired by Cendant Co Ltd (Orbitz, 2013a). The company is headquartered at Chicago and the company is listed in New York Stock Exchange (USGCAO, 2003). The IPO of the company occurred in the year 2007 and the investor of the company Travelport is one of the world’s largest networks in the world. Orbit offers travel services like vacation packages, cruise and car rentals and other travel services (Orbitz, 2013b). In the year 2012 the company was labelled as one of the best travel companies to work for by Forbes. Orbitz is one of the few travel companies which offers passengers and customers to reserve and book tickets through various technological modes (New York Times, 2013). ...
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