A primary understanding of operating markets and consumer behavior needs to be well integrated with marketing objectives and strategic plan for effective results. Favorable market environment conditions are perceived when the markets present expanded opportunities in the form of increased consumerism, high demand for specific goods and services and enabling technology systems that contribute towards enhanced customer service and improved ability to meet market demands. The paper provides a deeper insight into the key aspects involved in the setting and developing of marketing capabilities within an organization. Critical Review of Key Literature Organizations operate within the scope and opportunities presented by the market environment. Much of the organizational activities and processes are influenced and impacted by the environment within which they function and operate (Thomas, 1995). Favorable market environment conditions are perceived when the markets present expanded opportunities in the form of increased consumerism, high demand for specific goods and services and enabling technology systems that contribute towards enhanced customer service and improved ability to meet market demands. The market environment comprises of external forces that drive organizational competencies, market positioning and consumer attitudes (Lamb et al., 2012). ...Show more
Setting and Developing Marketing Capability Contents Critical Review of Key Literature 3 Illustrative Examples 7 Implications for Practice 8 Introduction Marketing capabilities define organizational success and its ability to retain customers over a longer period of time…
Indeed, for marketing to be truly successful it is generally thought that all parts of the business need to have a marketing orientation. The marketing department is responsible for a number of specific marketing activities, but it also often has an important co-ordinating role between other functional areas in order to facilitate a holistic marketing approach (Schaefer, 2010, p.
In this way, the need is of having an effective marketing function. This requires a strategic approach from organizations to devise a strong and sustaining marketing function. This study is going to evaluate of how organizations work on structuring marketing function.
ervice 12 Price 13 Place 13 Promotion 13 Control Mechanism 13 References 14 Bibliography 15 Introduction The ever growing complexities of the present business environment call for a more a systematic evaluation procedure to analyze the importance of the effectiveness of the marketing activities of an organization in the modern dynamic environment.
Electronic commerce is often thought simply to refer to buying and selling using the Internet; people immediately think of consumer retail purchases from companies. But e-commerce involved much more than electronically mediated financial transactions between organization and customers.
From this research, it is clear that business model innovation demands the systematic building up of organizational capabilities. One of the golden rules of management is to change proactively when the times are good, not after the crisis has erupted. An innovation-oriented culture is all about creating the right attitude among people.
At last there is suggestion for the British manager.
National culture is the values and attitudes shared by individuals from a specific country that shape their behaviour and their beliefs about what is important. For a manager, national culture and organisational culture both are important.
Though presenter attempted to build a rapport with the audience by mentioning words like “Good Morning and Ladies & Gentlemen” however, there is general lack of building effect rapport with the audience. Further, since this is going to be a
number of specific marketing activities, but it also often has an important co-ordinating role between other functional areas in order to facilitate a holistic marketing approach (Schaefer, 2010, p. 8).”
This engagement relates to the period during the second half of the last
In order to identify the challenging and opportunistic factors, the researcher has reviewed various empirical literatures by acclaimed scholars. By doing so, the researcher of this paper was able to recognize consistencies between the ideas provided within the literatures and the circumstantial implications.
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