Setting/Developing Marketing Capability - Essay Example

Only on StudentShare

Extract of sample
Setting/Developing Marketing Capability

A primary understanding of operating markets and consumer behavior needs to be well integrated with marketing objectives and strategic plan for effective results. Favorable market environment conditions are perceived when the markets present expanded opportunities in the form of increased consumerism, high demand for specific goods and services and enabling technology systems that contribute towards enhanced customer service and improved ability to meet market demands. The paper provides a deeper insight into the key aspects involved in the setting and developing of marketing capabilities within an organization. Critical Review of Key Literature Organizations operate within the scope and opportunities presented by the market environment. Much of the organizational activities and processes are influenced and impacted by the environment within which they function and operate (Thomas, 1995). Favorable market environment conditions are perceived when the markets present expanded opportunities in the form of increased consumerism, high demand for specific goods and services and enabling technology systems that contribute towards enhanced customer service and improved ability to meet market demands. The market environment comprises of external forces that drive organizational competencies, market positioning and consumer attitudes (Lamb et al., 2012). ...
Download paper

Summary

Setting and Developing Marketing Capability Contents Critical Review of Key Literature 3 Illustrative Examples 7 Implications for Practice 8 Introduction Marketing capabilities define organizational success and its ability to retain customers over a longer period of time…
Author : sschmidt

Related Essays

Developing an integrated Marketing Mix Plan for a new brand (TEA)
15 pages (3765 words) Research Paper
Developing a Marketing Plan
5 pages (1255 words) Assignment
Assessing the marketing and business capability of small to medium sized businesses (SMEs)
9 pages (2259 words) Assignment
Developing Marketing Capability
8 pages (2008 words) Essay
Effective Marketing Planning
8 pages (2008 words) Assignment
Setting/Developing Marketing Capability
8 pages (2008 words) Essay
Marketing to a Developing Country
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!