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Take home exam Question 1 The critics of marketing often claimed that the marketers make customers buy goods or services that the people do not actually want. Here it needs to be mentioned that customers are people that buy the goods or services from other individuals or companies…
The attitude of the customers also gets influenced by the promotional activities carried out by the company such as advertisement. Irrespective of the nature of the customers, it is the duty of the marketers to properly understand the needs of the customers. In doing so the marketers would be able to develop goods or services which would meet the need of the customers a lot more precisely than the competitors, The main problem is that the consumer decision making process is a complex on and understanding the mindset of the consumers correctly is quite difficult. The customers do not actually make purchases without thinking carefully about the needs. Wherever there is a presence of the choice, decisions are also usually involved and these decisions are most of the times influenced by changing motives. The organization that can understand why customers make decisions such as who buys the products; how they buy; where they buy; why they buy; would have more chances to become successful. The philosophy that guides all the marketing activities is the core concept of marketing. The idea that an organization should look to try to satisfy the needs of the customers through coordinated activities that allows the marketers to achieve the marketing objectives; The marketing concept states that a business should first understand the needs of the customers and then develop the products accordingly. ...
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