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Pages 14 (3514 words)
There are many challenges that Halewood Company will be facing in their endeavours to Market their new products ‘Faith’ and to eventually cut themselves a niche in the crowded UK market.In order to market their new products in a strategic way.
Halewood must be cognizant of the fact that it is very difficult to introduce a new product in the market and this is even worsen if there are alternative product that has been in the market for a long time that will be posing a challenge. It thus needs several strategy measures to ensure that the expectedniche is occupied in the market, among other things that will affect their marketing strategy in this case includes; Competition from Alternative Products In designing their marketing and service delivery strategy, the company should look at the issue of alternative products in terms of prices, availability, and the customer’s loyalty associated with them. This is very important in coming up with a marketing strategy that will counter strong sense of establishment in the market from other products. Prices of the alternative products will play a significant role in affecting Halewood marketing strategy because for them to make a break through, they have to retail at a cost lower than those of the established product. The cost of the alternative products will thus be very critical for Halewood to make informed choice on how best they should sell their products in the market in order to have a competitive edge. ...
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