StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Draw and explain the Basic Communications model and Two step Communications model .The should include explanation about t

Draw and explain  the Basic Communications model and Two step Communications model .The essay should include explanation about t Essay example
Pages 3 (753 words)
Download 0
Basic Communications model and Two step Communications model Table of Contents Basic Communication Model 3 Two Step Communications Model 4 Difference between the two models 6 References 7 Basic Communication Model Basic Communication Model refers to the communication process between at least two people that starts when one person initiates communication with the other…

Extract of sample

In order to transfer an image to the other person the sender must first translate the images in to certain symbols that the receivers can actually understand (Gabriel, and Lang, 1995, p. 229). These symbols are most of the times words; however they could be images, sounds or other sense of information also. The process of transferring the images into symbols is known as the encoding. Once the message has been encoded, the next phase of communication is to transmit the message to the receiver. This phase can be done in various ways such as face to face, written, printed mediums or even through audio visual mediums. When the message is received by the person known as the receiver a decoding process starts. Just like the sender who has to encode the message to initiate the transmission, the receiver also has to interpret the messages and then decode the information sent by the receiver in the form of images, thoughts to emotions that could be understood. In this way the communication process successfully gets completed (Riezebos, 2003, p. 323). Figure 1: Basic Communication Model In the world of marketing and communication the marketers develop promotional material in the form of the promotional mix that includes advertising, sales promotion, public relations and personal selling. ...
Download paper
Not exactly what you need?

Related papers

What platform should be used by them in order to market their products and services more effectively covering huge masses all around the globe? The companies also aim to find such marketing tools which are personal and closer to their customers’ needs and preferences. Information Search This step involves the searching phase in order to obtain the latest information regarding the most effective…
11 pages (2761 words)
Marketing communications
Marketing communications involve creating a message that is used in the marketing tools. Baker, Graham and Harker (1998, p.348) indicate that, marketing communication comprises of promotional activities for a product or service. In addition, marketing communication communicates the benefits of a service or product, and as a result, a consumer is able to weigh the options and choose wisely. Paragon…
8 pages (2008 words)
communications strategy
There is the need to highlight the communication measure applied to maintain the market share witnessed over the century and ensure a customer retention and satisfaction as compared to competitors. With variable communication channels developed in the society, including the social networking system, the presentation to deliver an informed clientele would ensure Thomas Pink remains favourable in…
10 pages (2510 words)
Corporate Communications Strategies
Since corporate communication is continually evolving, it is imperative the corporate communication strategies used by organizations be up to date, strategic and effective in meeting an organization’s strategic objectives. This research paper investigates the corporate communication strategies employed by organizations that focus on enhancing organizational corporate strategies and goals, and…
11 pages (2761 words)
Step two
The float time shall be analyzed and tracked while bottlenecks shall be identified and explained. Furthermore, any activities that result in wastage of time shall be eliminated. Also, activities that can be done simultaneously shall be grouped for quick results. The desired result of the message is to be able to graphically demonstrate that I have been successful in complying with the schedule.…
3 pages (753 words)
Marketing Communications
Marketing communication can be described as a tool which is utilised for the promotion and branding of a firm as well as its offerings (Govoni, 2004). The impact of organisation on the overall marketing process and marketing communication identifies the factors affecting those processes. Marketing communication can also be described as an assimilation of various ideas, designs, and campaigns in…
10 pages (2510 words)
Marketing Communications
Second, shorten the sales cycle so that the organization can be provided with immediate cash (Smith and Zook, 2011). The objective of this assignment is to evaluate the importance of branding in the constantly changing market environment. The basis of this study is to understand how organizations tend to differentiate themselves even after offering similar products in the market place. The study…
8 pages (2008 words)