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Draw and explain the Basic Communications model and Two step Communications model .The essay should include explanation about t
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Basic Communications model and Two step Communications model Table of Contents Basic Communication Model 3 Two Step Communications Model 4 Difference between the two models 6 References 7 Basic Communication Model Basic Communication Model refers to the communication process between at least two people that starts when one person initiates communication with the other.
In order to transfer an image to the other person the sender must first translate the images in to certain symbols that the receivers can actually understand (Gabriel, and Lang, 1995, p. 229). These symbols are most of the times words; however they could be images, sounds or other sense of information also. The process of transferring the images into symbols is known as the encoding. Once the message has been encoded, the next phase of communication is to transmit the message to the receiver. This phase can be done in various ways such as face to face, written, printed mediums or even through audio visual mediums. When the message is received by the person known as the receiver a decoding process starts. Just like the sender who has to encode the message to initiate the transmission, the receiver also has to interpret the messages and then decode the information sent by the receiver in the form of images, thoughts to emotions that could be understood. In this way the communication process successfully gets completed (Riezebos, 2003, p. 323). Figure 1: Basic Communication Model In the world of marketing and communication the marketers develop promotional material in the form of the promotional mix that includes advertising, sales promotion, public relations and personal selling. ...
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