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Business Marketing Contents Contents 2 Answer -1 3 Answer-2 4 Answer -3 5 Answer -4 6 References 7 Answer -1 International marketing can be defined as the process of making the products and services available to the customers beyond the national borders. Although the basic concepts and the process of marketing would be the same in case of international and domestic marketing, it has to be mentioned that international marketing is a lot more complex as compared to domestic marketing because in case of international marketing the marketers need to consider the external environmental threats beyond the border in the form of the political, economic, social and technological factors.
Among this two, the marketers mainly use the concept of adaption i.e. changing the product according to needs of the customers belonging to different countries as various major companies have failed due to use of the straight extension policy. One of such examples could be Google Inc. Google entered in the year 2007 and became one of the leading search engines in the Chinese market. However, Google had been using the same marketing mix in China also. The internet content in China was heavily censored by the government and soon the problems in the form of delays lead to customer dissatisfaction and Google started to lose market share. To make things worse for the company, Google started facing competition from local search engine company Baidu. Google tried to censor the contents but it turned out to be a bit too late and Google had to leave the country. ...
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