Business Marketing

Business Marketing Essay example
Masters
Essay
Marketing
Pages 5 (1255 words)
Download 0
Business Marketing Contents Contents 2 Answer -1 3 Answer-2 4 Answer -3 5 Answer -4 6 References 7 Answer -1 International marketing can be defined as the process of making the products and services available to the customers beyond the national borders. Although the basic concepts and the process of marketing would be the same in case of international and domestic marketing, it has to be mentioned that international marketing is a lot more complex as compared to domestic marketing because in case of international marketing the marketers need to consider the external environmental threats beyond the border in the form of the political, economic, social and technological factors…

Introduction

Among this two, the marketers mainly use the concept of adaption i.e. changing the product according to needs of the customers belonging to different countries as various major companies have failed due to use of the straight extension policy. One of such examples could be Google Inc. Google entered in the year 2007 and became one of the leading search engines in the Chinese market. However, Google had been using the same marketing mix in China also. The internet content in China was heavily censored by the government and soon the problems in the form of delays lead to customer dissatisfaction and Google started to lose market share. To make things worse for the company, Google started facing competition from local search engine company Baidu. Google tried to censor the contents but it turned out to be a bit too late and Google had to leave the country. ...
Download paper
Not exactly what you need?

Related papers

Business to Business Marketing
The company under question Cloud Creative Solutions Ltd. is found to work more based on the tool of personal selling while reaching the goods and services produced to the customers. Other than focusing on personal selling alone the company can also render focus on a large number of other marketing communication tools while marketing its different services conducted in the marketing sphere. The…
Business to Business Marketing
Considering these facts, this paper intends to include the nature of the Business to Business marketing along with its related fields so as to provide with a comprehensive description of the concept. Nature of Business to Business Marketing The Business to Business marketing is rigidly structured in nature, i.e. it is less flexible in comparison to the Business to Consumer market. As the…
Business to Business Marketing
1.5 billion per year for trading foreign currencies i.e. buying and selling foreign currencies for operating business in the EU as is not in Euro zone or European Union (Frankel, Stein & Wei, 1997, p.4) In a trading bloc, there is single market single currency across the union like Euro in all the countries in EU which make sense for the trade in the same medium of transaction. Here decision for…
Business to Business Marketing
The company is based in Cambridge, United Kingdom and employs around 25 staff. Business-to-business relationship plays a major role in the long run. During the periods of economic downturn also business relationships have proved to be extremely helpful to an organisation by minimising the amount of threats and uncertainties in the business. The objective of the paper is to analyse the marketing…
Business to Business Marketing
However, the company has been using the services of PJW Media Production, thus, sharing a good professional relationship between them. Recent economic downturn has inflicted a loss of TCL clients that are switching to other methods of promoting their business, due to the availability of fewer budgets for marketing. It has been noted that the revenue has gone down by 25% in the past year.…
business to business marketing
t climate, while still cost cut. In addition the sales team need be organised based on customers and products. 1.0 INTRODUCTION Over the past two years most small and medium businesses have been badly impacted by the recent economic downturn with TCL not having been spared from the impact. During this period most businesses are cutting costs in order to remain competitive in the business, this…
Business to business marketing
3). Most of the large firms which produce goods such as production, steel and equipment along with computer memory chips cater to the business market customers and the organizations do not directly interact with its customers. The introduction of the laser printers along with the personal computers had brought HP which was a B2B marketer into consumer market. Conversely, Apple strength has also…