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The role of social networks in empowering consumers - Literature review Example
Pages 12 (3012 words)
The role of social networks in empowering consumers Table of Contents The role of social networks in empowering consumers 1 Introduction 3 Background of the study 3 Consumers and social networking sites 4 Mobile marketing: Aid for consumers 5 Organizations and social networking sites 5 Increased consumer interaction 6 Benefits of consumer engagement 8 Dissipation of information: Importance of search engines 8 Consumer protection and Sharing of best ideas 9 Community task perspective 10 Green consumers 11 Conclusion 12 Reference List 14 Literature Review Introduction The social media represents a whole lot of websites that allow customers and sellers to interact and this provides a wide opport…
Organizations, as a part of the current global business forum, are increasingly feeling the need for engaging with the community to which it provides its service. Companies realize that the societies within which these companies operate and the communities to which their customers belong, are an important element in their business decisions. This shows that consumers are increasingly becoming an important stake holder for business firms. Companies are responding to this new status of the consumers by utilizing in all possible channels to engage in consumer interaction. Therefore they feel the need to assess their response to the changing consumer preference and also the efficiency with which they are utilizing the social media. Background of the study The growth rate of social media shows an exponential trend and the main features in this platform are blogs, Twitter, Facebook, MySpace and LinkedIn. ...