StudentShare solutions
Triangle menu

The role of social networks in empowering consumers - Literature review Example

Nobody downloaded yet

Extract of sample
The role of social networks in empowering consumers

Organizations, as a part of the current global business forum, are increasingly feeling the need for engaging with the community to which it provides its service. Companies realize that the societies within which these companies operate and the communities to which their customers belong, are an important element in their business decisions. This shows that consumers are increasingly becoming an important stake holder for business firms. Companies are responding to this new status of the consumers by utilizing in all possible channels to engage in consumer interaction. Therefore they feel the need to assess their response to the changing consumer preference and also the efficiency with which they are utilizing the social media. Background of the study The growth rate of social media shows an exponential trend and the main features in this platform are blogs, Twitter, Facebook, MySpace and LinkedIn. If this information is matched with statistical data it would be found that by the beginning of the 2010, over 175 million users were already registered in the Facebook. This figure is slightly short of the total number of people living in Brazil (total Brazilian population was 190 million in 2009) and it is more than twice the German population (total population of Germany was 80 million in 2009) (Kaplan and Haenlein, 2010). During this period, a record amount of video content has been uploaded to the YouTube platform at the rate of 10 hours of content per minute. These platforms offer customers to receive variety of information and also join ongoing conversations with millions of other customers located in different parts of the globe. Hence rise of social networking sites have become a major topic of discussion in the business world. Consumers and social networking sites Tweets on Twitter and messages and updates on Facebook are the newest means of communication and the most convenient method of sharing news. These channels allow news to be shared in the structure of small bite-size messages. These message updates also allow the user to add links to various website pages or images to the message. Tweets are messages of less than or equal to 140 characters and the reader can get an overview of the message shared through the tweets by simply scrolling through the tweets. Any person can read these tweets (even if he or she is not an account holder on the Twitter) through their mobile phones or their computers. These Twitter tweets are short and precise and does not relate to the news at a deeper level, but, the reader can gain an overall broad knowledge about the happenings in the world in that particular day. This the most important use of the social networking sites these days. Consumers are careful about the choices that they make about their purchases but are not left with only limited amount of time to make purchasing decisions. Therefore more and more number of consumers are shifting their attention to the social media for gaining insights on the most recent trends, views and briefs of experiences of the ...Show more


The role of social networks in empowering consumers Table of Contents The role of social networks in empowering consumers 1 Introduction 3 Background of the study 3 Consumers and social networking sites 4 Mobile marketing: Aid for consumers 5 Organizations and social networking sites 5 Increased consumer interaction 6 Benefits of consumer engagement 8 Dissipation of information: Importance of search engines 8 Consumer protection and Sharing of best ideas 9 Community task perspective 10 Green consumers 11 Conclusion 12 Reference List 14 Literature Review Introduction The social media represents a whole lot of websites that allow customers and sellers to interact and this provides a wide opport…
Author : jaron79
The role of social networks in empowering consumers essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the literature review on your topic
"The role of social networks in empowering consumers"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The confidence of Saudi Consumers in the credibility of seasonal sales of international brands
In this context, the successful promotion of products and services in the international market is depended on the ability of marketers to identify the marketing strategies that would be more easily aligned with the social beliefs and traditions of each region.
12 pages (3000 words) Literature review
Adopting Linear Wireless Sensor Networks for Border Monitoring
The monitoring of international borders is very important for countries to protect their citizen and to stop any potential threat to homeland security, especially due to the steady increase in organized crime, terrorist threats, smuggling activities, etc. Governments are investing a fortune every year in monitoring and securing borders that are must be totally controlled and managed round the clock.
8 pages (2000 words) Literature review
Can a company strive for large profits while truly caring to the well being of the general population
Business organizations strive to protect the capital base as a business principle without extending this notion to the natural and human resources. Businesses have to integrate the wellbeing of the general population into the planning process. This involves protecting both the natural and human resources affected by business activities of the organization.
8 pages (2000 words) Literature review
An investigation into Chinese consumers' reasons for purchasing luxury brands in the UK
The Chinese are the fourth largest minority group residing in Britain following Indians, Pakistanis and Black Caribbean (Bailey et al., 1994). Furthermore, China also has the fourth largest consumer base of affluent households in the world (He, Zou & Jin, 2010), these need to be considered as well because of their ability to travel to and invest in education in UK.
12 pages (3000 words) Literature review
Climate change and hydraulic impacts on water networks supply
3 2.2 Data related to climate change parameters on water networks. 6 2.3 Effect of Climate Change on the Future of Water Availability and water demand. 8 2.4 Impacts of climate Change and hydraulic Impact on water networks Pipes Material (DI, PVC, HDPE...) 10 2.5 Recommendation of a possible solution to reduce the impacts of climate change on water networks.
8 pages (2000 words) Literature review
Social Networks in the Middle East, Gulf and Saudi Arabia
Statistics show that in the recent past there has been a significant adoption and use of social media platforms such as Facebook, Twitter, Google and LinkedIn; moreover, Facebook, Twitter and LinkedIn are the region’s major social network platforms (Richards, 2012).
6 pages (1500 words) Literature review
ITALIAN WINE IN CHINA: Understand Chinese wine market and consumers
The evolution of the telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses all around the world. It is important to mention that the high penetration of the internet in the last couple of years, along with the factor of steady acceptance of various kinds of sophisticated high end gadgets like the Smartphones, tablets, laptops etc has resulted in bringing a major transformation of technological nature in markets around the world.
18 pages (4500 words) Literature review
Has the emergence of social enterprise provided an alternative to local governments role of providing social well-being
ved for the term because of overlapping observed in the groups of social enterprises, like, the public sectors enterprises, employee or labour owned enterprises and co-operatives (Ridley-Duff and Bull, 2011). The motivation behind writing this paper is drawn form a series of
12 pages (3000 words) Literature review
The Impact of Cosmetic Brands towards Female Consumers Perception and Behaviour
This research study will seek to contribute towards improved comprehension of various aspects of perceptions and behavior of female cosmetic consumers. The study is important in the delineation of new and emergent trends in the UK cosmetics industry. As
3 pages (750 words) Literature review
Over the years there have been numerous companies providing that have made very good use of the internet and have flourished phenomenally. Companies like Amazon, Myntra, eBay and Flipkart are
10 pages (2500 words) Literature review
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us