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Marketing Report for the Library of Birmingham (E- Marketing) - Essay Example
Author : jenkinssuzanne
Pages 14 (3514 words)
BIRMINGHAM LIBRARY Instructor Institution Submission Date Executive summary The Birmingham public university stands among the most reputable library institutions in the world today owing to its institutional framework, which offers a wide coverage and a wide range of services to the public (Blalock, nd, p…
7). The institution has a good reputation within the industry, which aids it in matters of competition. Besides, the institution runs under the framework of strategic mission and vision, which identifies with the local government, which places it in a position to participate actively in matters of development and growth of the city and region at large. Besides, the institution enjoys sound leadership by the board who champion the vision and objectives of the institution. Sound governance structures aid in ensuring the resources of the institution are effectively utilized. The existence of active marketing department has been very instrumental in revolutionizing the operations of the institution through the transition from the traditional methods of service delivery to the modernized digital systems of service delivery (Department for culture, media and arts, nd, para 1-2). Introduction The education and research sector in the modern day living has evolved greatly with high competition being noted in such services as the library services, teaching techniques as well as learning modes. ...