StudentShare solutions
Triangle menu

On Marketing - Literature review Example

The goals of a successful brand include conveying the message clearly; verifying the integrity of business; psychologically linking with the target prospects; motivating the customer, and improving consumer loyalty. A powerful brand is priceless as the battle for consumers is increasing gradually (Rice & Atkin, 2012, p. 102). It is vital to invest time in researching, classifying, and developing the brand since it is a foundational part within the marketing communication strategy. Brands let the customer to purchase with assurance, and they offer a route map in a confusing range of alternatives.
The actual strength of booming brands is that they meet the beliefs of individuals that purchase them or, to put it in a different manner, they signify a promise kept. They can be considered as an agreement between a retailer and a consumer - if the retailer adheres to its side of the deal, the consumer will be contented; if not, the consumer will henceforth look somewhere else. The value to companies of having powerful brands is unarguable. Brands that maintain their promise draw loyal customers who will come back to them on regular intervals. The advantage to the brand owner is that that predicting cash flows becomes simpler and hassle-free, and it becomes feasible to arrange and control the progress of the business with better assurance. Therefore, brands, with their capability to secure revenue, can be ranked as prolific assets in precisely the same manner as any other, more conventional assets of a company, for instance, investments, equipment, and cash. In general, the top brands are developed around an exclusive business thought or a persuasive idea (Kozinets et al, 2010, p. 82). When workforce is motivated by the plan, they will facilitate to maintain it and communicate it to clientele, dealers and others by means of their eagerness and dedication. Luxury Brand Luxury brands are considered as “images in the minds of consumers” (Caywood, 2013, p. 96) that involve links regarding a higher price, value, aesthetics, uncommonness, and a high level of non-functional connections. The contemporary perceptive of a brand is focused on customer and individuality. As a result, brands are considered as images in the minds various target groups, which are designed by businesses to categorize their products. Luxury brands are well connected with their core products. This is revealed by the current definitions of luxury brands, which talk about particular associations regarding product traits. As a result, the constitutive traits of luxury products communicate mainly with those of luxury brands. Producers of luxury produc ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Literature Review on Marketing Example | Topics and Well Written Essays - 3750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/98954-literature-review-on-marketing
(Literature Review on Marketing Example | Topics and Well Written Essays - 3750 Words)
https://studentshare.net/marketing/98954-literature-review-on-marketing.
“Literature Review on Marketing Example | Topics and Well Written Essays - 3750 Words”, n.d. https://studentshare.net/marketing/98954-literature-review-on-marketing.
  • Cited: 0 times

Summary

Producing, developing, and handling great brands involve outstanding insights, immense creativeness, comprehensive analysis and finally, an extremely focused communications approach. The top brands are developed around an exclusive business thought or a persuasive idea…
Literature Review on Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the literature review on your topic
"Literature Review on Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Literature review
Hence, in this regard, both the private and the public sector have devoted considerable attention to the notion of customer satisfaction, which is a rudimentary basic in the customer-company relationship. Naturally, in order to increase the awareness about this concept, administrators have increasingly encouraged their staff to gain knowledge by studying and researching on this phenomenon of customer satisfaction for the welfare and growth of the organization.
10 pages (2500 words) Literature review
Marketing Literature review
This will be as discussed by Mary-Lou Galician a prominent researcher on media trends, in her research on product placement. Also, it will look at product placement in various movies. The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland.
4 pages (1000 words) Literature review
Literature Review
Generally speaking, online businesses provide a number of considerable benefits to business owners, as well as to customers. Online retailers are able to increase customer trust through efficient response and better customer relationship management (Hoffman, Novak & Peralta 1999, p.
5 pages (1250 words) Literature review
Literature review
In China, there are many types of informal financers such as, Rotating Savings and Credit Associations (lending cooperatives formed by members of the society) like, bahui, hehui and yaohui, private lending individuals, lending enterprises and pawn brokers, who extend credit in exchange of non-traditional collaterals such as, jewellery and personal belongings.
8 pages (2000 words) Literature review
Marketing Literature review
The literature review will look at the development and use of product placement in the USA, Sweden, and Switzerland. Also, the study analyzes how product placement is utilized in different TV shows and movies in, different countries. Also, the
4 pages (1000 words) Literature review
Literature Review - Marketing of luxury cars depending on affinity groups in America and The Middle East
Learning also enhances the skills and the ability to use them in practical situations. Considering this aspect, the assignment intends to evaluate my learning skills and to enhance my learning abilities. Besides, it also describes about
32 pages (8000 words) Literature review
Literature review
Rather they are treated as entrepreneur’s wit responsibilities. The management as well as the juniors or subordinates look up to the mangers as leaders. The managers are not only expected to perform their tasks but also are
4 pages (1000 words) Literature review
Literature review
While most of the people in the world interact and relate freely in accordance with universally acceptable principles, the case scenario in China is different. They highly regard the “Concentrical guanxi circles” (Lee
4 pages (1000 words) Literature review
Produce an up-to-date literature review on the critical marketing issue: SOCIAL MEDIA IN TOURISM INDUSTRY
78). The impact of this is the never-ending ‘e-word of mouth’. The use of social media marketing strategies has received a lot of concern by stakeholders in order to
7 pages (1750 words) Literature review
A literature review of brand loyalty from marketing aspect
arge organizations worldwide such as LG, Sony, Samsung, Del Monte, Coca-cola and Pepsi spend millions in advertisements and promotions to ensure that there customers remain loyal to there brands. Having loyal consumers ensures a steady flow of the firm’s products and hence the
10 pages (2500 words) Literature review
Comments (0)
Click to create a comment
Let us find you another Literature review on topic Literature Review on Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us