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Literature review sample - Literature Review on Marketing
Pages 15 (3765 words)
Producing, developing, and handling great brands involve outstanding insights, immense creativeness, comprehensive analysis and finally, an extremely focused communications approach. The top brands are developed around an exclusive business thought or a persuasive idea…
The goals of a successful brand include conveying the message clearly; verifying the integrity of business; psychologically linking with the target prospects; motivating the customer, and improving consumer loyalty. A powerful brand is priceless as the battle for consumers is increasing gradually (Rice & Atkin, 2012, p. 102). It is vital to invest time in researching, classifying, and developing the brand since it is a foundational part within the marketing communication strategy. Brands let the customer to purchase with assurance, and they offer a route map in a confusing range of alternatives.
The actual strength of booming brands is that they meet the beliefs of individuals that purchase them or, to put it in a different manner, they signify a promise kept. They can be considered as an agreement between a retailer and a consumer - if the retailer adheres to its side of the deal, the consumer will be contented; if not, the consumer will henceforth look somewhere else. The value to companies of having powerful brands is unarguable. Brands that maintain their promise draw loyal customers who will come back to them on regular intervals. The advantage to the brand owner is that that predicting cash flows becomes simpler and hassle-free, and it becomes feasible to arrange and control the progress of the business with better assurance. Therefore, brands, with their capability to secure revenue, can be ranked as prolific assets in precisely the same manner as any other, more conventional assets of a company, for instance, investments, equipment, and cash. ...
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