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Essay sample - explain the relevance of marketing concept to the 21st century business of Virgin Group
Pages 8 (2008 words)
Topic: Explain the relevance of the marketing concept to the 21st century business of your choice? A case of Virgin Group. (1964 words). Criteria The business environment in which organizations operate during the contemporary period is dynamic and it is also characterised by factors such as competition, ever changing needs of customers and technological innovations…
In the case of Virgin Group, it can be observed that the overall goal of the organization is to partner with different business groups in order to create recognised brands. Therefore, the element of mutual relationship among the stakeholders involved is very important since it helps the partners involved to pull their resources towards the same direction. As such, the marketing concept that is suitable for this noble cause is relationship marketing since it is designed to improve the viability of the organization through unifying all the stakeholders involved in a certain business. This marketing concept is effective since it is oriented towards fulfilling the needs and wants of all the stakeholders involved in Virgin Group’s activities. Introduction The success of business in its operations mainly depends on the marketing concept adopted. As such, this paper seeks to evaluate the relevance of relationship marketing (RM) to the operations of Virgin Group which is regarded as the 21st century business. The paper starts by describing above mentioned marketing concept and this is followed by a brief introduction of the chosen organization, Virgin Group. ...
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