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informative on music and marketing - Speech or Presentation Example

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Undergraduate
Speech or Presentation
Marketing
Pages 4 (1004 words)

Summary

Cutting edge marketing Techniques Name: Date: It is time to say good bye and escort traditional marketing as the marketing is not merely limited to sales promotions, public relations, advertising, direct marketing etc rather Traditional Marketing is dead, today…

Extract of sample
informative on music and marketing

This era is regarded as techno-oriented era more commonly as digital age therefore the old marketing strategies are not going to work here anymore when there is lesser time consuming, cheap and easily accessible marketing strategies are available through social media. Internet is now hailed as ““contemporary society’s great equalizer of social, economical, and political power”, with little cost and immense communication effects (Fox, 2009). Various marketing tactics such as viral marketing are spreading consumer awareness of the product even by masking their names generating their attention and intriguing consumers before even revealing the company’s name. Reverse psychology marketing strategies also create interests and awareness among the consumers by tarnishing the brands (Fox, 2009). Buyers no longer wait for the new marketing information and they are not even paying much attention today. They are more interested in seeking out the desired information in their own ways. The flyers, brochures, TV ads, in transit media etc have become too trivial. On the other hand, asking face book about which novel marketing tactic to use is effective, in which it is mired and there is an ongoing debate for that. Zuberance, a firm, allows its customers to advocate about the company on their favorite social media channels. ...
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