StudentShare solutions
Triangle menu

Informative on music and marketing - Speech or Presentation Example

Not dowloaded yet

Extract of sample
Informative on music and marketing

This era is regarded as techno-oriented era more commonly as digital age therefore the old marketing strategies are not going to work here anymore when there is lesser time consuming, cheap and easily accessible marketing strategies are available through social media. Internet is now hailed as ““contemporary society’s great equalizer of social, economical, and political power”, with little cost and immense communication effects (Fox, 2009). Various marketing tactics such as viral marketing are spreading consumer awareness of the product even by masking their names generating their attention and intriguing consumers before even revealing the company’s name. Reverse psychology marketing strategies also create interests and awareness among the consumers by tarnishing the brands (Fox, 2009). Buyers no longer wait for the new marketing information and they are not even paying much attention today. They are more interested in seeking out the desired information in their own ways. The flyers, brochures, TV ads, in transit media etc have become too trivial. On the other hand, asking face book about which novel marketing tactic to use is effective, in which it is mired and there is an ongoing debate for that. Zuberance, a firm, allows its customers to advocate about the company on their favorite social media channels. They are requested to write a review or recommendation about the product that is accessible to the company official website endorsed with customer’s name and spread around his peer network and he actually finds himself as a promoter of the product. Our timings of consuming meals is varying greatly due to work load, late night studies, slumber parties, networking hangouts etc. Many of the U.S restaurants are being triggered due to this changed habit of the people around. Consequently, Big M launched a new marketing tactic of luring and targeting these “up-high nights” and nocturnal diners with value deals. They extended their closing hours till 2 a.m. Furthermore, they also started offering mid night deals on Night Hunger menu with Buffalo wings from Thursday till Saturday. Almost all the restaurants are targeting the Nighters with their light night menus where serving the “Nighters” has now become a niche. Another significant marketing tactic was used by Target (Big Data) which identified the pregnant ladies before anyone. Target conducted an exclusive and extensive research on the shopping habits of the pregnant females for example when they purchase vitamins, see the couples and kids, and many more. They utilized this research and started sending the valuable coupons to those they had identified as “pregnant”. A father of a girl who had been receiving such coupons complained about these annoying coupons but later on discovered that he was unaware that her daughter was pregnant but they knew it. So it is a cliche now which says, “All stores will be doing this, and all governments will be doing this. Your doctor will do this. Your employer will do this. This is the new norm” (NPR STAFF) Another very amusing tactic is how Google tracks the flu. Google never wastes or ignores any of its searches stores every bit of the searches. Google used to scribble over the searches screening them with intent to look for those searches from the database that were either a likely predictor or related to the outbreak of flu collecting from certain various regions of America. The seasonal flu outbreaks is reported by CDC, “ ...Show more

Summary

Cutting edge marketing Techniques Name: Date: It is time to say good bye and escort traditional marketing as the marketing is not merely limited to sales promotions, public relations, advertising, direct marketing etc rather Traditional Marketing is dead, today…
Author : dboyer
Informative speech on music and marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the speech or presentation on your topic
"Informative speech on music and marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Informative Speech
I was totally oblivious of what happens in courts prior to this experience, and my stay there was uneasy and unpleasant, to say the least. Consequently, I decided to use my own experience and some additional research to compile some guidelines of the activities that go on in a court of law hoping that you might benefit from the information.
3 pages (750 words) Speech or Presentation
Speech
It basically explains about how a consumer can become aware and exercise their purchasing power and make the right choice; the nature of the organization of this article is informative and persuasive. It was an eye-opener for me, which cleared many ambiguous misconceptions, about my favorite brands of products, owned by some of the market leaders and corporate giants.
8 pages (2000 words) Speech or Presentation
Speech Analysis
This clipped and concise address, which touched on many themes, was meant to inform the United States’ public about the policies the Kennedy administration was to espouse. Only a second less than fourteen minutes, the address was one of the shortest presidential inaugural addresses ever given, and was also meant to persuade the audience to agree with the Kennedy administration’s views, and being delivered by Kennedy, the speech was delivered by the most appropriate person to send the message across.
3 pages (750 words) Speech or Presentation
Speech Analysis
The topic and the information, given by the speaker, was important for clarification of some ethical issues, which inhibit implementing the achievements of scientific researches of stem cells in medical facilities, regardless of the potential of stem cell therapy to struggle against the most dangerous human diseases.
5 pages (1250 words) Speech or Presentation
Distributing and Marketing Music Albums
First and foremost, we all understand that the contemporary music economy requires effective strategies of distributing and marketing and promoting albums to help musicians and bands penetrate the market and generate more income to support their livelihoods.
5 pages (1250 words) Speech or Presentation
Informative Speech about Africa

In overcome the racism and negative attitude towards the Dark Continent the author will make sure to paint the continent beautifully and also state in passing some of the best solutions that have ever been achieved in Africa. His audiences are people who would like to hear the benefits they are likely to obtain by investing.

3 pages (500 words) Speech or Presentation
Informative Speech
The fact that these conditions are becoming common within the American population can be attributed to various factors among which are the following: the belief by the individuals affected that they are overweight; low self-esteem; and finally, the societal expectations that they cannot meet.
4 pages (1000 words) Speech or Presentation
Informative Speech on Current Marketing
This implies that retailers must undertake research much more frequently and come up with effective ways of predicting consumer behavior and meeting their needs; where predicting behavior also includes interpreting the multi-channel shopping behaviors of consumers.
4 pages (1000 words) Speech or Presentation
Interpersonal Speech
As a patient care technician, interpersonal communication cannot only be pegged on this definition without proper application of what communication entails contextually, personally and the whole of communication as a subject in realizing other sectors’ potential?
3 pages (750 words) Speech or Presentation
Speech presentation
The increasing importance of marketing in business processes has brought customers more into focus in the eyes of entrepreneurs and business persons and attracting, satisfying, retaining and brought them back for a repeat purchase have gained pivotal importance for marketing department of every organization.
4 pages (1000 words) Speech or Presentation
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation