Marketing Essays

The paper "Strategic Marketing Plan for SportUNE" is an outstanding example of a marketing case study. This paper focuses on a strategic marketing plan. The engagement areas throughout the paper are concerned with formulating, implementing and measuring marketing strategies. Additionally, various strategies for new market entries, growth markets, mature and declining markets and for the new market in sustaining competitive advantage over the product life cycle are discussed.

The paper 'Marketing Plan for SportUNE" is a great example of a marketing case study. Strategic marketing is an important aspect in the success of an organisation. Through effective planning, an organisation is able to utilize the resources effectively which lead to competitive advantage. Due to global competition, many organisations are finding it hard to effectively compete in the market as a result of poor planning.

The paper "SportUNE Cooking Club Marketing" is a good example of a marketing case study. The sportUNE institute in Australia is a unique institution in the Australian and global markets. This is so because of its adopted teaching and operational model. Instead of operating like other institutions that focus on education alone, the institution focuses on developing sporting skills.

The paper "Environmental Sustainability in Qatar" is a good example of a marketing case study. Qatar is a state that is highly wealthy because it reported a GDP growth of more than 18% in 2011 compared to its neighbouring countries who mostly reported GDP growth of about 5%. This good economy has been caused by the successful exploitation of the oil and gas reserves.

The paper "Attitudes of the Customers on the Services Offered by Bank of America" is a great example of a marketing case study. The study sought to gather information on lifestyles, satisfaction level and attitudes of the customers on the services offered by Bank of America. This provided an in-depth understanding of its consumers in terms of their service and product requirements.

The paper "Sampletising Marketing Trend" is a perfect example of marketing coursework. To introduce and maintain a product in the market, it is very important to understand the consumer’s needs as well as create and maintain relationships with them. Companies are becoming innovative day by day in order to widen their customer base and increase their sales.

The paper "Marketing Analysis of Qatar Airways" is an outstanding example of a marketing case study. Qatar Airways are one of the largest airlines in the entire Middle East. Among the world carriers, it ranks among the top ten. Qatar airline is owned by the government of Qatar and it was initiated in 1994 (Kriendler,2010).

The paper "Air Jordan’s Marketing Campaign " is a good example of a marketing case study. Marketing campaign refers to the specific activities focusing on the promotion of a product, business, or service. It relates to the coordinated series of steps, which include the promotion of a product under the influence of diverse media outlets while utilising various types of advertisements.

The paper "Gold Consumer Buying Behavior" is a great example of a marketing case study. The consumer is a king in the market. As such, each consumer is characterized by dissimilar buying behavior displayed during the purchase of different products. Human behaviors are thought to be enormously varied and obscurely motivated that individuals are despaired of finding a valid description of predicting consumers thought.

The paper "Service Of Marketing " is a great example of a Marketing Case Study. Since New Focus is a professional cleaning company, it needs to focus on its relationship with customers in order to uphold its position in the market and compete favorably in the market. Customer relationship is the key to the success of any organization. 

The paper "Factors Affecting Level of Income and Saving Habits" is a perfect example of a marketing report. The remuneration level is considered as a social phenomenon that can be observed from a different point of views. It may be viewed as being paid for labour services subject to the employer having the ability to afford within the economic production process of goods.

The paper "Targeting and Positioning in Marketing" is a wonderful example of a Marketing Assignment. In 2014, the existing services UNE and SportUNE collaborated to form UNE life. Its primary objective is to provide top quality services and facilities at UNE. The organization strives to make university easier and enjoyable for the students, staff, and community around UNE. 

The paper entitled "Hospitality Marketing Management" is a wonderful example of a Marketing Case Study. Higher education, especially at the university, is a dream of every student and parent. Both the students and parents consider that university is where ones’ dream career comes true (Mahmood, 2013, p.79). 

The paper "Why Market Research is Vital for Business Success" is a perfect example of a Marketing Case Study. A strategic marketing plan of the UNE life should be able to describe and explain the achievable objectives within a specified period. Additionally, it must also show how the resources will be distributed and allocated so as to enable UNE life to gain a competitive advantage. 

The paper "Organizational Culture and Performance" is a good example of a Marketing Case Study. Culture in any organization plays a forefront role in determining the performance of both the employees and employers. It represents the beliefs, principles, and values of members of any organization. Needle argued that there are products of organizational behavior. 

The paper "Influence of Valuable Market Dynamics on Marketing Decisions." is a great example of a Marketing Assignment. Marketing strategy is a blueprint of the goals that an organization is to achieve over a period of time and a road map to achieve them. Marketing strategies are shaped up by mission, objectives, and vision. 

The paper "Importance of Strategic Marketing" is a great example of a Marketing Term Paper. This paper is about Strategic market management UNE Life. It has an introduction which tells about UNE Life and its businesses. In this paper, the relevance of strategic market management to the organization is explained. It also explains its smart objectives and hierarchy of strategies.

The paper "Competition Policy for Small Market Economies" is a perfect example of a Marketing Assignment. The mission statement of UNE Life seeks to provide quality services to the consumers of their products so as to improve the business name as part of their marketing strategies. It, therefore, seeks to ensure that the consumers of distance education. 

The paper "Designing and Executing Strategy" is a great example of a Marketing Case Study. The focus of this marketing plan is on SportUNE, one of the business offerings provided by the UNE Life organization. The paper begins with a description of SportUNE and the relevance of its mission and objectives.

The paper "A Problem-Management and Opportunity-Development Approach to Helping" Is a perfect example of a Marketing Assignment. The UNE has a number of business activities that perform differently, notably, there are Sport UNE, Booloominbah, and UNE Book shop. In this analysis, the focus will be on Sport UNE. 

The paper "Tour through the Wilds of Strategic Management and Marketing" is a great example of a Marketing Business Plan. In this essay, the strategic marketing plan of UNE life and the new proposed idea has been discussed. UNE life was formed in 2014 after the collaboration of Services UNE and Sports UNE. UNE life has an aim of providing life at the university campus.

The paper "Introduction to Marketing Concepts" is a great example of a Marketing Case Study. Provision of entertainment, sporting and fitness facilities and hospitality services in institutions of higher learning has been and still is a challenge to most institutions. But the University of New England has been able to navigate through this through its group of businesses dubbed UNE Life.    

The paper "Factors Governing the Development of Marketing Channels" is a great example of a Marketing Case Study. The document below will assess the UNE life and the business offerings in the institution. The document is aimed at understanding the concepts related to strategic marketing management and specificity in applying the plan to UNE Life. 

The paper "Tools for Marketing Success" is a perfect example of a Marketing Case Study. SportUNE is a product of the University of New England (UNE) dedicated to providing sport, health and exercise programs. SportUNE was established in 1938 as a university-based sporting program. SportUNE has about 50 employees drawn from the student body and the larger community. 

The paper "Marketing Mix Elements and Brand Equity" is a great example of a Marketing Term Paper. Established in 2014, UNE Life was formed through a collaboration of services that were being offered at the University of New England and SportUNE. The main objective of UNE Life is to provide a reliable and streamlined approach to the delivery of services. 

The paper "Factors Affecting Consumer Buying Behavior of Japanese Artisan Denim in London" is an outstanding example of a marketing case study. The Artisan Denim flare in Japan began the landing of the American soldiers in Japan in the mid-50s. They imported vintage denim from the US Blue pants, as a feature of the American culture, has become to be well known in Japan from that point forward.

The paper "Relevance of the Marketing Research for Strategic Decision-Making" is a wonderful example of a Marketing Case Study. University of New England (UNE) is Australia’s oldest university. The university website, UNE Life is aimed at enhancing the students’ experience at the institute. UNE Life consists of several businesses offering aimed at students, staff and the local community.

The paper "Digital Marketing Strategies - Q-Mac Electronic Pty Ltd " is a great example of a marketing case study. Q-Mac Electronic Pty Ltd is a Western Australia based company established in 1994 in order to design, develop and bring to market quality communication products. The company produces a range of components including HF SSB radio and VHF-90 tactical communication equipment for military and other industrial applications.

The paper "Social Media's Emerging Importance in Market Research" Is a wonderful example of a Marketing Assignment. Effective planning and implementation of marketing strategies are imperative in the attainment of organizational success. With most profit organizations aiming at optimizing benefits against the production costs by significantly improving the return on investments, etc.

The paper "The Vector Model of Preferences" is a perfect example of a Marketing Case Study. ACCKP is the Aboriginal Cultural Centre and Keeping Place, Armidale, NSW, Australia. It is a centre that is bases on the community and it presents a portfolio of indigenous Australian culture and arts (ACCKP, 2015). This community-based center offers a wide range of Aboriginal cultural activities.

The paper "International Marketing and Export Management" is a great example of a Marketing Case Study. The report which looks at determining the strategic marketing strategy for UNE Life has brought forward different dimensions based on which marketing strategy has been crafted out. It is clearly identified that UNE Life has a great opportunity.

The paper "Growth-Market Strategies for Market Leaders in the Sporting Industry" is a great example of a Marketing Case Study. Most successful business entities keep track of the factors which influence the smooth running of the organization as well as understanding the circumstances can revolutionize the all-important bottom line. Identifying internal and external factors. 

The paper "Marketing and Shake-Out Stage Strategies" is a perfect example of a Marketing Term Paper. UNE life is one of the best fitness and wellbeing programs being offered by universities in Australia. UNE life is a collaboration of services offered by the University of New England and SportUNE. UNE life offers a variety of sporting facilities and services to the University.

The paper "Organizational Structures and Marketing Plans " is a wonderful example of a Marketing Case Study. There are escalating levels of competition within the sporting industry especially with the rising concern on the health of people. Most organizations are coming into the market and creating an unstainable marketing strategy.  

The paper "Marketing Process at B&Q Plc" is a perfect example of a marketing case study. B&Q Plc is considered the largest home improvement retailer in the United Kingdom (Gbadamosu, Bathgate & Nwankwo, 2013, p. 175). The retailer has more than 350 stores in the UK alone stocking a wide range of gardening and home improvement products.

The paper "Press Release, Virgin Blue, Blackberry" is a great example of a marketing assignment. The role of the press release is a highly significant method through which information can be circulated among the people and through which awareness can be created in society. The two press releases that have been studied in the paper are the press release of the Department of Immigration and Citizenship and the Department of Health and Ageing.

The paper "Negociants French Merchants, Global Wine Production " is a good example of a marketing assignment. Negociants are French merchants and their international counterparts whose role is to buy grapes, bulk wine or juice from small farmers, which they then process, package and sell on a larger scale under their label (Wine Lovers Page, n.d.).

The paper "Learning Outside the Classrooms " is a great example of marketing coursework. Learning outside the classrooms is gradually becoming embedded into the various school curriculums. It has increasingly proved to be beneficial to the students just like classroom learning. The following is a reflective essay that describes the connection between classroom learning and learning gained from various real-life situations.

It facilitates targeted response generating, and measurable direct marketing. The internet and other digital media have transformed marketing. For customers, they give a much wider choice of products, services, and prices from different suppliers and the means to select and purchase items more readily. Digital media lets to expand into markets.

The paper “Rivers Is Better Placed to Succeed If It Considers Unique Features Associated with Saudi Arabia Clothing Industry“ is a  worthy variant of a report on marketing. Market analysis is important in analyzing a market in which a new product should be introduced. The place is an important determinant in determining whether a product becomes successful.

The paper “Jurlique Delivering Value to Customers“ is a  forceful variant of a case study on marketing. Delivering value to customers has been an important factor for entrepreneurs, managers and leaders alike. To be willing to pay a price quotation of a given service or product, the targeted customer must derive value a market offers. This is the theory behind the behavior of customers.

After making inquiries from close friends and relatives on their vegetable consumption patterns, I concluded that there needs to be an alternative to avail the nutrients found in vegetables without necessarily consuming them in our meals. After extensive research, I realized that these servings could be supplemented inform.

The paper “Consumer Behavior Theories - Tri-Component Model, Cognitive, Affective, and Conative Components“ is a  meaningful variant of an essay on marketing. It has become apparent that the export opportunity increase is possible between different countries. It is an opportune time to look at ways of fostering international trade ties as well as diversifying economic activities.

The paper “The Style through Which Qantas Airways Works“ is a  breathtaking variant of a report on marketing. The purpose of the report is to examine whether the existing products offered by the company match the needs and wants of the targeted segment or not which will look to evaluate the 4P’s of marketing.

The paper “Marriage Proposal - Brochure Design, Opportunity Analysis, Unique Selling Points, Marketing Strategy“ is a  breathtaking variant of a business plan on marketing. This report is a marketing plan for a proposed business of a marriage proposal service business that helps couples propose to their partners in a very unique and special way.

The paper 'Amazon.com Online Marketing Success" is a great example of a marketing case study. When Amazon.com was launched in 1995 by 29-year old Jeff Bezos, there was little indication of the kind of influence it would have on marketing philosophy as a whole. By 2000, it is indicated that Amazon.com was a phenomenal success, so much that other book marketers such as Border and Barnes & Noble had to set up their respective online businesses.

The paper "My Visit to Disney Adventure Park during Summer Holiday" is a good example of marketing coursework. Consumer behavior plays a critical role in the planning and development of marketing strategies. In the tourism sector, the concept of consumer behavior starts by searching the right leisure places to visit.

The paper "Current and Potential Target Markets" is a good example of a marketing assignment. The first and foremost step in analyzing the attractiveness of any market target as well as the competitive position of any business is the choice of the best assessment criteria. Market attractiveness hinges on four elements: customer factors, competitive factors, and environmental factors, economic and technological factors.

The paper "Marketing Research for an Australian Business - Jetstar Airlines" is a perfect example of a marketing case study. This market planning is based on three objectives namely: identifying whether the management decisions made in regard to low wages and tight management control on employees affect service provision to customers.

The paper "The French Concept of Terroir for a New World Winery" is a great example of a marketing case study. The French concept of terroir has been used over the years in the winery sector to differentiate wine from new world regions and old world regions (Charters 2013). When literally translated, it stands for earth or soil and gives different wines a sense of place in terms of the soil within which particular vines grow.