Marketing Essays

The paper "AEGON Direct & Affinity Marketing Services " is a great example of a marketing case study. Marketing and management of services create issues and challenges that are not necessarily faced by companies that deal in the manufacturing and packaging of goods. The result of a particular service is often intangible.

The paper "Australian-Made Liquor - Bolivian Market Entry " is a perfect example of a marketing case study. With the changing business environment and competition, organizations are forced to rethink their strategies so as to sustain competition (Backhaus, Buschken & Voeth, 2005). Increasing their distribution channels is one of the strategies which organizations use to create market advantage.

The paper "Measuring Brand Association Strength" is a great example of a Marketing Case Study. The measurement of brands’ performance is conducted by evaluating the emotions of the customers. Since emotion cannot be measured, the values in the market and the market share will determine the level of satisfaction or dissatisfaction of the product by the customers.  

The paper "Consequences For Global Marketing And Advertising" is a great example of a Marketing Assignment. The marketing plan of BBQfun has been formulated by setting aside $250000 to be used in advertising during the year. The main forms of advertising to be used include letterbox drops, radio, and magazines.

The paper "Hello Kitty Expert Comes to Australia" is a great example of a Marketing Case Study. Hello Kitty, is used as a logo in women and children's clothes and accessories is one of the most successful characters that was created after the war in Japan. It was first created by Sanrio, Japan in 1974. Its initial introduction was as a nameless character in the purse.  

The paper "Market Orientation and New Product Performance" is a great example of a Marketing Assignment. An excellent strategy will yield a profitable direct response from the radio campaign for San Remo. However, the radio commercial piece must be insightful where we must ascertain that different concepts have interacted for successful radio advertisements as elaborated below. 

The paper "How Do Consumers Express Their Identity Through Symbolic Consumption On Food And Drink" is a perfect example of a Marketing Literature Review. As consumption changes in contemporary society, people develop an inherent desire to communicate to others who they are in everyday life (Schembri, Merrilees & Kristiansen 2010).

The paper "Prioritize and Ranking of Marketing Activities" is a great example of a Marketing Assignment. Samotel Telecom Ventures is a company based in Sydney, Australia, and it specializes in the designing of Android mobile handsets. It designs men’s, ladies’, teenagers’, children’s, and seniors’ handsets.

The paper "Choice of Comparisons in Intergroup Settings" is a great example of a Marketing Assignment. Reference groups tend to have an influence on the consumer behavior of people in regard to the purchase of food and drinks such as in normative compliance. When individuals seek out to be members of certain groups and will behave in a manner that makes their acceptance more expected.

The paper "Establishing Customer Relationships on the Internet Requires More Than Technology" is a perfect example of a Marketing Coursework. Brands can build strong as well as long-lasting relationships with customers through a number of ways; one way is surveying the customers so as to get their opinions.

The paper "Advertising Theory and Strategies" is a perfect example of a Marketing Case Study. This paper sets out to present the marketing report for BBQ Fun and indicate ongoing progress towards the company’s marketing objectives. This will be done by an introduction of the business that is BBQ Fun in terms of its business operations, products and services, customers, etc. 

The paper "Social Media Advertising And Marketing" is a perfect example of a Marketing Case Study. This review of literature is based on selected journal articles, books and other relevant sources that explore the topic of advertising and marketing on social media. This review is an essential part of the whole research and provides the background for the study.

The paper "The Development of a Response-Function for Customer Relationship Marketing" is a perfect example of a Marketing Case Study. Television Advertisement will be well in effectively introducing the product to the mass appeal. Arguably, consumers need to be visually appealed to the product in order for it to be accepted and appraised by the virtual of its appearance.

The paper "Essentials of Marketing And Marketing Principles " is a perfect example of a Marketing Assignment. With a budget of £3m, marketers have mostly the option of choosing mass media outlets such as radio and television. However, with the onset of fierce marketing on social media, choice social media websites like Facebook and Twitter have proved. 

The paper "Performance Comparison in a Dynamic Market" is a perfect example of a Marketing Assignment. The increasing importance of interior and exterior marketing in the development of organizational competency is viewed as a significant field for increased studies and research. Among the major competencies of specific interest to the market, the population is the positioning of the market.

The paper "Mobile Phones in the United States" is a great example of a Marketing Case Study. The BlackBerry Priv is the first BlackBerry slide smartphone made by BlackBerry Limited. The Priv was released on September 15, 2009, two days after opening for preorders (Inside BlackBerry, 2015). The Priv represents a shift for BlackBerry who has now abandoned its own Proprietory BlackBerry OS.

The paper "How Personalized Advertisement Affect Consumer Behavior" is a great example of a Marketing Literature Review. This literature review concentrates on how personalized advertisement affects consumer behavior. Personalization can be described using different terms. According to the Personalization Consortium, personalization is the application of technology together with consumer data.

The paper "The Shared Management And Ownership of Corporate Brands" is a perfect example of a Marketing Case Study. A corporate brand is all about the company, what it does, why it does it and who it serves. Balmer & Gray (2003) say that a corporate brand is about the values, people, processes and practices aimed at meeting consumer expectations.

The paper "For God Country And Coca-Cola" is a wonderful example of a Marketing Case Study. Coca-cola history started in eighteen eighty-six when the Atlanta pharmacist who was curious come up with unique soft drinks that taste could be sold at the fountain of soda. He developed syrup that was flavored and took some of it to another pharmacist.

The paper "Brand Orientation And Market Orientation" is a perfect example of a Marketing Term Paper. X Innovations Limited is a company that is keen on entering the UAE market with the aim of supplying manufacturers with 3 D Printed spare parts. With the growth of the manufacturing sector in the UAE, there is a need to enhance their competitiveness. 

The paper "New Business In The Summertown Area Of Oxford" is a great example of a Marketing Case Study. Sunshine cafe is going to be a new coffee shop that provides a good environment for people to meet and interact. Sunshine cafe will not be like an ordinary bar where people meet; it will provide a unique dining experience through an intimate and family-oriented atmosphere.    

The paper "Apple's Australian Dominance Grows Ahead of the New iPhone Launch" is a wonderful example of a Marketing Case Study. This journal paper has an objective of presenting a critical analysis of the level of adoption of e-marketing in the Australian economy within the technological, organizational as well as the environmental framework.

The paper "How Celebrity Endorsement Affects Consumer Behavior Of Young Adults In Fashion Industry" is a wonderful example of a Marketing Literature Review. Competition is fast increasing in the fashion industry. This has forced the fashion industry to revolt against the use of celebrity endorsement as a marketing tool.

The paper "New Service Which Is Going To Launch In The Summertown Area Of Oxford" is a perfect example of a Marketing Business Plan. This marketing plan details a new service that will act as an intermediary between parents who need babysitting services and the babysitters who will be providing the service within the Summertown area of Oxford.

The paper "Creating Value Through the Marketing Mix" is a wonderful example of a Marketing Case Study. The ALDI Australia Company is a key retail supermarket in the Australian industry. The organization focuses on a variety of market customers. Of special interest in this analysis are its domestic use and grocery customers.

The paper "Developing a Creative and Innovative Integrated Marketing Communications Plan" is a wonderful example of a Marketing Case Study. This paper contains a marketing plan for Kmart. The plan targets female audiences between the ages of 18 to 35. The plan comprises of Background of Kmart market and brand where it provides the history of the brand, etc.

The paper "A New Brand Of Cell Phone" is a perfect example of a Marketing Case Study. Samsung is presently on the lead with a market share of 26%, having dropped from 32% market share previously as of 2016 (Lemish 2013). Micro max is following closely behind and has crossed the two million unit mark in consignments and it holds 22% of the market share (Lemish2013). 

The paper "Marketing Innovation Strategy And Marketing Performance" is a wonderful example of a Marketing Case Study. Blackmore is a leading healthy and nutritious drinks producer that consistently introduces varieties of healthy beverages. This report is a marketing plan for the new product, Aloe and White grape which will be a healthy beverage targeting the family-oriented market segment. 

The paper "Capitalizing on the Value of a Brand Name" is a great example of a Marketing Case Study. The Coca-Cola brand declares its purpose as the mission to create value and inspire optimism and happiness through refreshing the world and making a difference (Coca-Cola® | Taste The Feeling!). The vision for Coca-Cola notes that the brand intends to create a workplace. 

The paper "Special Issue on Recent Trends in the Food Industry and Food Chain"  is a great example of a Marketing Case Study. The report gives a detailed marketing strategy that Domino’s Pizza should take up for its chicken prawn pizza product. The paper reviews the firm’s background and growth opportunity with the focus of whether there are evident.

The paper entitled "Development of a Knowledge-Based Design Support System for Product-Service Systems" is a wonderful example of a Marketing Case Study. Competition and customer’s changing requirements and expectations require organizations to customize services and products to reflect the market dynamics.

The paper "Sales Promotion and Public Relations" is a wonderful example of a Marketing Case Study. The Coca Cola Company is one of the largest manufacturers of soft drinks in the world (Bell 2004). Besides being a manufacturer of non-alcoholic beverages, the company also distributes and markets its products. Coca-Cola is the flagship brand of the company. 

The paper "Social Media Marketing Communications" is a perfect example of a Marketing Term Paper. Marketing communications are used to define the relationship between an organization and its customers (The open university, 2015). The relationship is represented by the message and media used to reach the customers. I will focus on McDonalds Cooperation’s marketing communications campaign.   

The paper "Retention and Acquisition of Customers in the Music Streaming Industry - Deezer" is an outstanding example of a marketing case study. The music streaming industry is among the modern-day industries tremendously affected by the increased internet and mobile innovation. Indeed, during the last half a decade, the industry has become among the fastest-growing ventures.

The paper "Relationship between Personality Factors and Consumer Buying Behavior" is a great example of a Marketing Literature Review. Consumer behavior is the analysis and study of groups and individuals, as well as organizations and the processes all of them, use to secure, make use as well as dispose of the services, products or even experiences in order for them to satisfy their wants. 

The paper "The Entry of AmazonFresh into the Retail Market in the United Kingdom " is a perfect example of a marketing case study. The entry of AmazonFresh into the retail market in the UK was a calculated move to expand its online grocery business from the USA. The establishment of the business has furthermore faced a number of situations from the UK environment.

The paper "Ethical Issues in the Cosmetic Industry " is a good example of a marketing case study. Ethical Marketing is associated with a philosophy aspect rather than a strategy implemented for the art of marketing. It informs all efforts involving marketing. It is an issue that seeks to enhance the promotion of honesty, responsibility, and fairness in each and every advertising.

This, as will give them a greater opportunity to adopt our marketing strategies for the Thai market. Quinncom International Pty Ltd is already established in the Thai dairy market, being one of the top sellers of milk. Quinncom International Pty Ltd. has enough equity to have a voice in management as well as take over the entire market.

The paper “Integrated Marketing Communication Plan for Promotion of Sony Home Theater System” is an informative variant of business plan on marketing. Sony Corporation is a multinational corporation whose headquarters in Minato, Tokyo, Japan. It is one of the leading firms in the manufacture of electronics, video, communications and information and technology products.

The paper “Branding and Its Growing Role in the Charity Sector” is a  cogent variant of an essay on marketing. The brand has become a very important word in the marketing sector in the 21st century. There are a number of varying opinions in the market about what exactly branding is. Some believe it is the method through which companies are able to persuade people into doing what they want.

The paper “Brand Personality Characteristic in the Adverts of Three Charitable Organizations” is an intriguing variant of case study on marketing. Brands of products and services, either of profit or non-profit organizations, are conventionally held to be with human-like characteristics – hence, the word brand personality.

The paper “Nokia and Apple’s Strategic Marketing Planning, Macro, and Micro Environmental Forces” is an apposite variant of a report on marketing. This report addresses various management issues pertaining to the manufacturers of the Nokia N97 and iPhone mobile phone handsets. Today mobiles have become a necessity.

The paper "Online Retailer of Company that Deals with Marketing of Books, CDs and DVDs " is a great example of a marketing case study. For one to be successful in online retailing of products, there are fundamental requirements that must be met in order to improve sales of the products online. The creation of a website is not adequate as an aspect of attracting visitors to the website and thus increasing sales of the products.

The paper "Toyota Company Marketing Analysis" is a perfect example of a marketing case study. Government regulations and laws have been affecting Toyota Motors throughout the world. Regulations on the need to take into consideration environmental concerns have forced Toyota Motors to become forced to design and manufacture less polluting motors as well as meeting certain mileage per gallon as illustrated by Haberberg & Rieple.

The paper "Strategies for Developing Sustainable Restaurants Brands in Market" is a wonderful example of a Marketing Business Plan. For Green Pizza Restaurant, the exchange of foods and services is not merely the core idea behind its marketing, but rather, sincere efforts to create, communicate and deliver reasonable values.

The paper "How the Shopping Characteristics for the Consumer and Industrial Goods Affect the Channels for Them" is an outstanding example of a marketing assignment. There is little involved in the purchase of consumer goods and therefore little decision making is involved. The main characteristic of this consumer is that he or she just needs to find bread at the local outlet and at the specified price.

The paper "Refresh Organic Fruit Juice by Glimmers Limited - Marketing Communication Plan" is a perfect example of a marketing case study. Refresh Organic Fruit Juice is a new product to be launched by the soft drink company, Glimmers Limited. The following integrated marketing communication plan (IMCP) is designed in anticipation of the new product launching successfully and maintaining sustainability within the organic fruit juice industry.

The paper "Thematic-Based Group Negotiation - Dr Jones-Alpha Pharmaceuticals and Dr Ronald-Beta Pharmaceuticals" is an outstanding example of a marketing case study. Following a critical review of the state of affairs between Tinabul (South America) and Australia and the economic situation within the rivalry of pharmaceutical companies, the management adopted an opinion that there was raising concern to revaluate the economic relation.

The paper "Persuasion and the ELM, and the Evaluation for Advertising Effectiveness" is a good example of marketing coursework. The Elaboration likelihood model (ELM) of persuasion was initiated by Petty and Caciopo. This model is cognitive in nature and deals with the change of attitudes through persuasion.

The paper "Australian Retailer Harvey Norman Company Overview and SWOT Analysis" is a great example of a marketing case study. The purpose of this report is to provide a general view of the Australian retailer Harvey Norman business in relation to how it is organized and run. Harvey Norman is operational in Australia, Slovenia, Northern Ireland, Ireland and New Zealand (Koons, 2011).