Marketing Essays

The paper "The Marketing Plan for Khameer Restaurant in Singapore" is an outstanding example of a marketing case study. Khameer is a traditional UAE food which is made of honey, cheese or Nutella chocolate. This bread has high popularity in Emirates where it is cooked at home and restaurants. This food can do well in the Singapore market due to its increasing awareness and high nutrient value.

The situation has severe consequences on the government because it lowers its reserves. Also, it creates a situation where customers cannot borrow from the bank the amount they need. As such, the government must monitor the set banking laws to ensure that they prevent lending, interest rates, credits, and mortgages crisis in the future.

The paper " The Influence of Advertising on Consumer Behaviour" is a good example of marketing coursework. Advertising is one of the key marketing functions that businesses engage in. The sole objective of advertising is to motivate the consumer to purchase the products or services offered by the business.

The paper "Internal Factors and Their Influence on a Consumer’s Decision Making Process for Sony Smartphones" is an outstanding example of a marketing case study. The decision to buy a product by consumers is reached after a rigorous analysis of factors originating from outside the individual, external factors, and those factors intrinsic to the individual otherwise known as internal factors.

The paper "Role of CSR Communication in Enhancing Organization Products in the Competitive Market" is a great example of marketing coursework. Communication is the key to the success of any organization in a competitive market. Communication assists an organization in creating product awareness in the market, sending messages regarding its promotion process among other things.

The paper "Five Steps in Consumer Decision-Making Process" is a perfect example of marketing coursework. Individuals view the smartphones as an extension of themselves, and they carry them around even to places that are so unorthodox for example in their shower rooms. A great number of people use smartphones for social media, browsing, navigation and online shopping among others.

The paper "Contemporary Strategic Marketing" is a great example of a Marketing Case Study. The report focused on the marketing strategy for Bindle, which is an Australian gift selling company, located in Melbourne (Bindle, 2016). With the rising level of competition within the industry, companies are focusing on expanding their operations in other sectors. 

The paper "Criteria Used to Enter the Russian Automotive Industry" is a great example of a Marketing Case Study. The automobile industry in Europe has staggered significantly after the recent 2008-2009 global financial crisis. Apparently, Russia was not an exception to the financial crisis. The sale of cars significantly dropped in the year 2014 as a result of the sanctions. 

The paper "Tourism And Hospitality Marketing" is a great example of a Marketing Case Study. Launching and successfully marketing an experienced product can be a challenging undertaking. In this report, the Melbourne Musicland Pop Festival is introduced as an experienced product targeting Millennials.

The paper “Boost Juice Company - Employing Integrated Marketing Communication Concepts” is an affecting example of a business plan on marketing. Boost Juice company is known to be the world’s largest organization which offers quality drinks, the company has expanded its operations due to high standards of hygiene which they maintain while offering their services.  

The paper "Marketing Plan for Non-Profit Organization SecondBite" is a perfect example of a marketing case study. SecondBite is a non-profit non-governmental organization that identifies sources of surplus food and produce, which may otherwise have gone to waste, and facilitates its timely and safe distribution to people agencies in need.

The paper "Marketing Plan of Australian College Information Centre " is a great example of a marketing case study. Australian College Information Centre (ACIC) was established in 1988 as a world-class education consulting firm which specializes in Australian education. Over the past twenty years, ACIC has successfully helped more than 30,000 international students from over forty countries and regions to study in Australia.

The paper "Integrated Marketing Communication Plan for Refresh Company" is an outstanding example of a marketing case study. This integrated marketing communication plan explains in details the launch of a new product by Glimmers limited a soft drink company based in Australia known as “Refresh” a new fresh fruit juice made from organically grown apples.

The paper "Oreo Company Marketing System" is a perfect example of a marketing case study. Marketing system refers to a systematic procedure that enables many players to interact and making business or marketing deals. It aims at increasing productivity, improving efficiency, customer relations, improved coordination, communication, and channels of distribution. Those interacting are sellers and bidders (Dixon & Wilkinson 1962, p. 42).

The paper "Banyan Tree Hotels and Resorts Service Marketing" is an outstanding example of a marketing case study. In the contemporary world, most economies are anchored on the provision of services. However, marketing of services is a bit tricky for the marketer due to its inherent characteristics. These characteristics include their intangibility, lack of ownership, perishability, heterogeneity and inseparability.

The paper "Why Marketing and Advertising Are Fundamentally Exploitative" is a good example of marketing coursework. Marketing refers to activities that are concerned with the buying and selling of services and or products. The activities that are involved in marketing are the ones such as sales, advertisement as well as the delivery of goods and services to the consumers.

The paper “Marketing Plan for Coles Supermarkets” is an actual example of a business plan on marketing. Coles supermarket is one of the main retail outlets in Australasia. It sells daily consumables to a huge number of consumers all over the country. Its main products are groceries and food consumables that have short shelve lives.  

The paper “Seven Forces of International Marketing Environment, Challenges and Opportunities in Australia for International Marketers” is a  delightful example of a report on marketing. International marketing is defined as the performance of marketing activities globally, normally across two or more countries.  

The paper “Colgate Total Toothpaste - Assessment of the Product’s Success as a Solution to the Target Consumers’ Needs” is a fascinating example of a report on marketing. Colgate toothpaste market encompasses all the consumers from health institutions to individuals in Australia. The health institutions are specifically dentist units while individuals include people of ages three.  

The paper “International Marketing in Automotive industry of Japan, Britain and South Korea” is a spectacular example of essay on marketing. International marketing involves a lot of complex processes that every business firm needs to be familiar with. It is important for a business firm to understand the challenges and benefits it is likely to experience by exporting products to particular countries.

The paper “Bega Cheese Entry Strategy into the Norway Dairy Market” is an apposite example of a report on marketing. The purpose of this report is to perform international market research on two dairy markets namely Argentina and Norway. This report is aimed at guiding Bega cheese into choosing one of the two markets as its next international entry point as it expands internationally.  

The automotive industry has a large network of players that focus on all aspects of the industry, which include manufacturing, supply, and distribution of automobiles to the final consumers. Some of the major automobile firms include Toyota, General Motors, Volkswagen, Hyundai, Ford, Nissan, and Peugeot (KPMG, 2012).

The paper “Natures and Methods of Creating Customer Value” is a  delightful example of a literature review on marketing. Customer value has for long been an important topic in the field of marketing. Businesses all over the world are seeking new and innovative ways of creating customer value. Most businesses tend to overlook, misunderstand, and underestimate their customer’s expectations.  

The paper “Princess Pictures - Advertising Campaign Strategy of the Famous Production Company” is an informative example of a business plan on marketing. Princess Pictures is a renowned production company. Having worked with the duo of Tim Dorman and Ben Zabel, the company intends on working on the latest project of India Nirvana.  

The country is governed by a democratically elected federal government. It has 52 states and the unofficial 51st state made up of colonies and regions occupied and governed by the United States government. The United States of America enjoys a stable political environment. It has in place great legal and governance structures.

The paper “ SWOT Analysis for Sump Coffee ” is an inspiring example of a report on marketing. Just like other coffee types being sold in Sump Coffee, USA, Altura Coffee will be ready to offer a distinctive number of blended coffees that basically within the single-origin and estate coffee varieties. The coffeehouse is able to integrate its coffees with premium loose leaf teas.  

The paper “Macro-Environmental Analysis for Bulla Dairy Foods’ Entry in the Japanese Market” is an informative example of a report on marketing. Macro-environment comprises of strengths such as Political, economic, legal, cultural technological as well as social factors. Political elements incorporate laws, offices, and gatherings that impact and breaking point associations in a given society.  

Competition is generally seen to be possible and desirable in such utilities regulators now have all primary duties to promote competition. From a regulator`s point of view, it is crucial to have a clear view of what a competitive market is and what can be done, in the real world, to establish the conditions that will allow such a market to emerge. 

In the recent past, companies have committed a lot of resources on researching the subject of customer orientation behavior and building an organizational culture that is customer-oriented. There has been an effort by many companies to come up with programs especially in their production and sales department that are customer-oriented.

The author states that weak-form efficiency describes the market all the historical information has already been incorporated in the prices of the stocks, all the information contained in the past prices. With semi-strong-form efficiency, the market does not only incorporate the past information in the prices of the stocks.

Dividend yield ratio gives an idea about the dividends paid by the company as compared to the market price of the shares. It is with the help of this ratio that the investor identifies how much return he or she is going to get from the company in terms of percentage of the market of the company’s shares.

Green product promotion basically focuses on three areas – address a relationship between a product/service and the biophysical environment, promote a green lifestyle and present a corporate image of environmental responsibility (Dash). The extra pricing of the service can be justified by the overall saving and convenience to the customer.

When the “Elvive” product is effective for five hair-problems, the “Oilatum” is effective for only one, namely eczema. But the usage of the “Oilatum” product requires at least two types of the bottle in its healing process. That is, first the user has to soak or shower with the Oilatum and then he/she has to apply the Oilatum cream.

From mass marketing, Coca-Cola has successfully evolved to target specific market segments for greater positioning. It has also productively adjusted its operations for its global expansion with its own distinct distribution system that allows for the product to be made available in virtually every part of the world.

Brand extension is a part of brand management and is a marketing strategy in which the company tends to diversify in a new product category under the same brand name. It aims to leverage the existing brand’s image and loyalty into the new product’s success. It is also seen as a means of creating integrated brand architecture.

Targeting is the strategy in which the marketer targets a particular segment of the market. Under this strategy, Samsung targets two categories of the market. One is the local market and the other is the niche market. The third and perhaps the most important marketing communication strategy followed by Samsung is that of positioning.

Porter’s generic strategies are the core strategies that are effective for entering into a new market. Michael E. Porter has identified three core strategies i.e. cost leadership, focused and differentiation strategies. With the help of these three strategies, four types of strategies can be formulated and are presented in the following diagram. 

The development of political crises in countries-oil exporters affects the global oil market. The extension and the duration of this impact depend on the time required for the response of the global community, the initiatives of local authorities but also the conditions of the global economy – which can allow or not high risks in the oil market.

Companies hire corporate designers to do this job for them. Corporate designers are responsible for designing the corporation’s brand identity as well as the identity of its products and their individual designs.

Triangulation enhances the reliability of the data as well as the process of gathering it (Tellis 1995). According to Johansson (2003), it also ensures the validity of data. If the data collection techniques yield consistent findings, reliability has been achieved. Triangulation, to a large extent, ensures reliability.  

The outside appearance is nice with appealing lighting that makes the Bond Street store to have a lavish and luxurious look. This store and its products are visible from the outside and this makes is possible for customers to peek inside and have a feel of the store even before entering the store (Bhalla, 2010).

Advertising helps modern-day companies to sell products, services, ideas, and images via a persuasive information channel. This crucial marketing tool also enables business ventures to communicate relevant information to both current and prospective buyers. Information provided in advertisements principally revolves around the company.

The advertisement focuses on uniquely placing the Coke beverage as a necessity for human life. Ideally, every man wants to be happy and the Coca-Cola drink is brought out as the source of that happiness. Using a previously dull world, the introduction of coke to this world brings back the stolen happiness and paralyzes sadness and anger that characterized everyone.

As such, it is no wonder why businesses invest heavily in marketing campaigns today. However, as the markets increasingly become competitive, companies are increasingly finding it suitable to hire marketing specialists to assist in analyzing the market conditions to ensure that a company identifies its potential.

The paper "Market Attractiveness Report - Retina Mini iPad" is a perfect example of a marketing case study. An international market arena is an environment where organizations stand to gain or risk losing. Closeness to raw materials, a saturation of the local market, diversification, and search for new markets are some of the reasons why organizations enter the international market.

The paper "Marketing Strategies for the John Lewis Partnership " is a good example of a marketing case study. John Lewis Partnership plc is an outstanding company in the fact that it is not only owned by staff but it is also managed by staff. The staff is known as partners. In the United Kingdom, this partnership is the largest department store.

The paper "Internal Factors Influencing Consumer Decision Making Process - Coca Cola Soft Drink" is a perfect example of a marketing case study. This report outlines the influence that consumers’ internal factors in the consumer decision-making process involving different products or services that give the same benefits when consumed.

The paper "Qantas Airways Limited Marketing Planning" is a good example of a marketing case study. Qantas Airways Limited marketing situation analyses provide information that any other company faces in pursuit to perform in the related industry. Conversely, the analyses of its SWOT, PEST and position vis-à-vis the market it operates to provide a need to identify elements of a marketing plan with a view to analysing problems and propose solutions.

The paper "Indulgence Jewels Company Market Segmentation" is a great example of a marketing case study. Starting up a company involves quite long processes of having to define the product or service that the company will specialize in, set some objectives by establishing a mission statement, plan for the production, processing and distribution of the product or service and work towards attaining the profit-making goal.

The paper "The Consumer Buying Decision Making Process - Fast-Moving Consumer Good" is a perfect example of a marketing case study. The first step in the consumer buying decision is the need or problem recognition step (Solomon, Polegato, and Zaichkowsky, 34). In this step, the consumer recognizes he/she has as a need that can be satisfied by a product with certain attributes.