Marketing Essays

The paper "Marketing Plan for Kimpesiki Hotel in Dubai " is a good example of a marketing case study. Kempinski Hotel Mall of the Emirates is the global third biggest indoor ski resort with one of the globe’s longest indoor ski slopes and the largest covered snow park. Also connected to the largest shopping mall outside North America, this truly exclusive five-star luxury hotel is set to be a destination in itself.

The paper "SWOT and PESTEL Analysis of Qantas Airways " is a great example of a marketing case study. Qantas Airways which performs in the different sector of the airline industry is looking towards aiming the people who are price-conscious. The company has an aggressive marketing strategy and is looking towards becoming a cost leader and differentiator.

The paper "Customer Relationship Marketing in KFC Restaurant Australia" is an outstanding example of a marketing case study. Priority in marketing has shifted from just delivering the ‘right’ product to satisfying the customers who consume the services or products. Customer relationship marketing has turned up to be an effective way by which organizations today are able to attract, and retain their customers in their target market.

The paper "Impacts of Social Networking on Shopping Behaviors" is a good example of a marketing capstone project. Aim: The main aim of this research paper is to assess how social networking impacts shopping behaviors. The research, therefore, seeks to understand if there is any difference between the perception of real and virtual products on the part of consumers with regard to social networking.

The paper "Lifestyle Market Segmentation" is a wonderful example of a Marketing Case Study. Lifestyle advertising is that form of marketing whereby the form of advertisement in limelight associates a product, service or destination with some way of life such as that which includes glamour, excitement, recreation, reliability and many other things that make the heaven on earth. 

The paper "Developing A Social Marketing Campaign " is a perfect example of a Marketing Case Study. The internet is a neural tool that was initially designed to facilitate and aid research mainly amongst military agencies and academic institutions. The way some individuals utilize this tool, however, has raised eyebrows amongst the Internet addiction community. 

The paper "Establish And Adjust The Marketing Mix " is a wonderful example of a Marketing Case Study. Apple Inc is one of the leading companies in the Personal computer and mobile gadgets industry. The company began in 1976 and was founded by Steve Jobs. Over the years, the company has had an exceptional reputation in the electronic sector. 

The paper "Decomposing the Effects of Direct Advertising" is a great example of a Marketing Business Plan. Eywa is a company based in Australia and is involved in producing natural chemical-free skin as well as body care products that only contain organic ingredients. These ingredients are largely selected for their definable skin rejuvenating properties. 

The paper "Service Quality and Customer Satisfaction" is a wonderful example of a Marketing Case Study. It is an apparent fact that the contemporary business environment mostly in service marketing is characterized by extensive competition. The creation, maintenance as well as enhancement of long-term consumer relationships is perceived as a foundation of successful performance. 

The paper "Essentials of Services Marketing" is a perfect example of a Marketing Case Study. Service encounter is an important moment when a consumer interacts with the firm directly. The report involves an analysis of various service encounters. Every encounter proves to be unique in regard to the changes in environmental situations as well as the behavior of consumers.  

The paper "Community Relationship Management and Social Media" is a great example of a Marketing Case Study. Apple Inc. brand is a multinational corporation founded in 1976 and headquartered in California which basically deals with designing, developing and selling consumer electronics, personal computers, and computer software. 

The paper "The Consumer Society and the Future of the Earth" is a perfect example of a Marketing Assignment. This paper aims to distinguish the ethical issues that have in marketing targeted to children. Such unethical habits and marketing implications have become a controversial issue that increases at an alarming rate among countries. 

The paper "Integrated Marketing Communication of Triumph Bonneville Motorcycles " is an outstanding example of a marketing case study. This research paper intends to look at an analysis of the potential expansion of the Triumph Bonneville Motorcycles to other countries and to reach great or large numbers of the clients across the world.

The paper "Marketing Report on Land Rover & Land Cruiser" is an outstanding example of a marketing case study. The automobile has enabled people to travel from one place to another however in recent times automobile has captured a larger market segment ranging from the necessity to luxury. The first automobile was invented and designed in Germany during the 1880s which was powered by an internal combustion engine.

The paper "Service Scenarios in Dodo Australia, Hungry Jacks, Thrifty Car rentals, Australia Post and Apple" is a great example of a marketing case study. With the liberalization of markets and easier access to consumers, businesses are always doing their best to attract as many consumers as possible. In this view, their main aim is to maintain and grow market share with incumbent consumer satisfaction.

In general, the paper "Virgin Mobile, McDonalds Australia, National Australian Bank" is a perfect example of a marketing case study. Services are undoubtedly integral in any economy today. It’s also true that services have become the fastest-growing component of international trade (Lovelock et al, 2011).

The paper "Situational Analysis of the Company Qantas Airways Limited at the Macro Level" is a good example of a marketing case study. Qantas Airways Limited is one of the world’s most competitive air carriers providing its clients with both passenger and cargo transport. The company is facing stiff competition from other flier companies such as the fly emirates and the Etihad companies.

The paper “Marketing Mix for Smiths Original Potato Chips” is an actual example of a report on marketing. This paper is intended to examine the marketing mix of Smiths Original Potato Chips in the Australian market in order to provide a detailed evaluation of the effectiveness of the product as a response to the product’s target market needs.  

The paper “Social Marketing Campaign on Domestic Violence” is a breathtaking example of a report on marketing. Various social marketing campaigns exist especially on the issue of domestic violence. This is one of the areas that attract potential researchers due to its effects on society. It is worth noting that domestic violence does not spare anyone in the family once it occurs.  

Entering a foreign market is a process that must be taken a bit by bit: getting market information, and examining the information itself, as compared to the late entrants (Tan, 1047). However, new entrants may as well achieve something by implementing different marketing as well as positioning strategies. Pioneers in nearly all industries are influential.

The paper “Market Penetration of the Brands - Milly’s Cheeses, Little Barrel, Cow Creed, Udder Fun, Geraldine’s, and Red Dog” is an informative example of an assignment on marketing. Market analysis involves collecting data on the market trends of some of the important market variables and thereafter analyzing them to make important conclusions that are relevant for a firm’s strategic options.

The paper “Market Analysis of the Smart in Australia” is a convincing example of a report on marketing. Classy and compact, the Smart car is the ultimate car for the present-day motorist, providing unbeatable functionality and fuel economy, as well as, the elegance that comes with the unmatched Mercedes- Benz brand.  

The paper “Factors Influencing Consumer Behaviour and Purchasing Decisions” is a motivating example of an essay on marketing. Marketing is an important undertaking in any business organization. It creates a platform which enables the interaction with the consumers in the market. Consequently, important insights on the market requirements and consumers’ needs and preferences are derived.  

The paper “Consumer Behavior and Marketing Development Strategy” is a delightful example of a literature review on marketing. In recent years, Globalization has increased tremendously increasing competition in many sectors of the economy. The consumers are finding alternatives due to the entry of many companies making the same products in the markets.

The paper “Problems Facing Consumer in Accepting or Using New Products and Services at Emas Restaurant” is a fascinating example of a report on marketing. Emas Restaurant is located in Burwood Highway, Burwood in Victoria. The restaurant specializes in seafood and is attributed to Malaysian dishes and cuisines.  

The paper “Love Food Hate Waste - Creative Campaign Client, Supporting Agencies, Strategy and Plan” is a cogent example of a report on marketing. The Love Food Hate Waste is a campaign in New South Wales was launched by Environment Protection Authority in May 2010. The main aim of this campaign is to help NSW households familiarize with and tackle the issue of food waste.  

The paper “Segmentation Analysis of Buyer Behavior” is an inspiring example of a literature review on marketing. The pride in every man in Australia has been the ownership of a vehicle, especially the Volkswagen brand. The choice has been necessitated by the Volkswagen Financial Services Australia (VWFS).  

The paper “Nestle Australia – Company’s Goals and Objectives, Market share, Positioning, Market Analysis, Buyer Behavior” is a delightful example of a report on marketing. Companies need to be aware of the environment at which they are performing their business, so they carry out PEST analysis and SWOT analysis as well.  

The paper “George Clooney’s Brand Strategy” is a pathetic example of a report on marketing. The dream of every organization is to control the largest market share for its product compares to similar products from competitors. The best tool to achieve differentiation and positioning with a market is through branding. Branding not only identifies a product but also markets it.  

The paper “Nike’s Segmentation, Targeting and Positioning on the Tennis Market” is an impressive example of a report on marketing. In the recent past, tennis and other sports have been offering an attractive market for many companies that are producing sportswear and other sports accessories. The tennis market is growing rapidly and this is the hot point for various marketing organizations.  

The paper “Insight Vacations - Situational Analysis, Environmental Factors, E-Marketing Strategic Planning” is a well-turned example of a business plan on marketing. Insight Vacations operates under the tourism industry in Australia. The tourism sector in Australia contributes considerably to the overall economy of the country, mainly through the creation of employment opportunities.  

Travel Associates has a total national network comprising of one hundred and twenty consultants who offer the clients a genuine passion and love for travel, a wealth of experience in the industry, and also numerous years of actual firsthand knowledge regarding destinations. At Travel Associates, they believe that travel is their passion.

The paper “New World Wine - Sales, Marketing and Branding” is an engrossing example of a case study on marketing. Production of New World wines is predominant in regions of the globe that have of late become famous winemakers. Australia, United States, Argentina, Hong Kong, Canada, New Zealand, Chile, South Africa, and Mexico are all New World wines makers.

the Environmental Protection Authority (EPA) created an awareness program for promoting sustainable development through the NSW government’s environmental councils entitled, Love Food, Hate Wastes. The program targeted women, college students, bachelors, and their households for food waste control in NSW, Australia.

The paper "Consumer Behaviour of Provenance Restaurant " is a good example of a marketing case study. Provenance Restaurant was built in 1856 during the gold rush in the old bank of Australasia. It is located at 86 Ford St, Beechworth, Victoria. The hotel dining rooms are 6m grandiose ceilings, original arched windows and ornate rosettes.

The paper "International Marketing Opportunity Analysis of Harvey Norman " is a great example of a marketing case study. Harvey Norman is a large retailer with its headquarters in Australia. The company has more than 270 stores in different parts of the world which deal with discounted furniture, beddings and electronics.

The paper "Marketing Audit Report of McCain Frozen Pizza" is a perfect example of a marketing case study. McCain Frozen Pizza is an international leader in the production of frozen food. The company is an employer of more than 20, 000 people and operates about 50 production facilities in the world (Yung 2012, p. 2).

The paper "FPA Consumer Advertising Campaign " is a perfect example of a marketing case study. These communication pieces display life not to be complex in terms of financial planning; these ads inform Australians that regardless of how complex their financial situations might be, they can be turned around and work for better.

The paper "Colgate-Palmolive Australia Pty Ltd Target Market" is a good example of a marketing case study. Business success is defined by the level of profits generated by a company or an organization. Given the fact that the main aim of every business is to maximize profits, companies and organizations usual set some strategies that direct them to their desired level of success.

The paper "Brand Equity and Associated Metrics in Marketing" is an outstanding example of marketing coursework. Marketing experts have identified the equity of a brand as being among the most powerful of intangible assets that drive the value of a corporate (Lev 2005). Others are of the opinion that brands are representative of a company’s large assets, commanding about forty percent of a firm’s market value.

The paper "Internal Factors in Decision Making-Process" is a great example of marketing coursework. The theories of the consumer decision-making process assume that the customer’s buying decision process is made up of steps through which the consumer passes in buying a product or service. In some cases, not every customer considers all these stages when making a decision to buy a product or service.

The paper "Michael Jordan Teaming up with Nike" is a perfect example of a marketing case study. In the current brand-centric age, co-brands seem to be everywhere. From credit card companies, fast foods to the fashion industry, co-branding seems to be making a mark on business strategy since the 1950s. When two brands merge, the merge can at times boost the popularity and success of the brand (Chang 45).

The paper "Five Steps in the Consumer Decision-Making Process" is an outstanding example of marketing coursework. This paper intends to explore the main steps in the consumer decision process that include recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior.

The paper "Christmas in Terms of the Classical Psychological Perspective" is a good example of a marketing case study. Christmas is among the few annual rituals that are extensively celebrated globally, particularly in countries with Christian tradition. Traditionally, it mainly involved family gatherings and giving out gifts.

The paper "The Niche Fragrance Sector Market" is an outstanding example of a marketing case study. The market is expected to display gradual and consistent growth in the next five years, following slight declines in value during 2015 and 2016. Unisex products experienced growth while gender- specialised products declined.

The paper "An Analysis of the European Journal of Innovation Management" is a perfect example of a marketing case study. The concept of organizational culture (OC) is one that attracts a vigorous debate due to the little consensus so far established on what it actually means. This is not withstanding the fact that OC influences employees’ and employer’s behavior.

The paper "Analysis of Uniqlo's Situation in the Indian Market" is a perfect example of a marketing case study. UNIQLO operated in the clothing industry, and it managed to expand its operations in different regions globally. The company managed to develop varying strategies aimed at improving the performance of the company in the industry.

The paper "The Influence that YouTubers Have towards the Consumers Purchase Intention" is a good example of a marketing case study. The aim of this research study was to investigate the influence that YouTubers have on the consumers' purchase intention. A total of 119 respondents were involved in this study which was conducted online on Qualtrics.com.

The paper "Coca-Cola, Qantas, Huawei’s International Marketing Strategies" is a great example of a marketing case study. This report is a compilation of cases that depict successful and failed strategies applied in international marketing. The first section of the report discusses three excellent examples of international marketing strategies to show approaches that have been successful in an international marketing context.

The paper "Consumer Behaviour, Need Recognition and Problem Awareness" is a great example of marketing coursework. The customer profile is either analysed demographically or it can be behavioural. It is essential for marketers to identify these differences and categorise their target customers into one of the named profile.