Marketing Essays

The paper "Psychological State of Consumer Behavior" is an outstanding example of marketing coursework. Any marketing campaign is aimed at convincing the consumers that certain goods meet and satisfy their needs and wants. But what drives the consumers in selecting the product they buy is determined by consumer behaviors.

The paper "Marketing Plan for Qantas" is a good example of a marketing case study. Qantas market share in international travel has been on a decline. The airline commands about 65% of the market share in Australia. The problems are the viability of routes, the effectiveness of task planning and performance of aircraft.

The paper "Optus Prepaid Customer Marketing" is a great example of a marketing case study. OPTUS has the potential of gaining competitive advantage through product differentiation with high awareness, excellent design, product extenders and easy accessibility. The designs remain exciting and fresh after developing Research and Development competency.

The paper "Service Process Re-design of Airline Boarding" is a good example of a marketing case study. Designing a new service covers a range of activities, including formulating a new service, completely to improve an existing one by altering some of its features. Despite the extent of the service design issues, the design of the service delivery process should cater to the particular needs of the customers.

The paper "Toyota Public Relations Report" is a great example of a marketing case study. Toyota Motor Corporation was founded in 1937. The company headquarters are located at Toyota, Aichi Japan. The company is a Japanese auto manufacturer engaged in the designing, manufacturing, assembly and sales of vehicles.

The paper "Preliminary Marketing Report - Amazing Ideas Ltd " is a perfect example of a marketing case study. The preliminary marketing report provides Amazing Ideas Ltd with an analysis of the current market in the tourism industry and a general overview prior to launching the new idea. The report will give an outline of the current market situation along with strategies for the future.

The paper "Factors Which Influence Consumer Buying Behavior " is an outstanding example of marketing coursework. For any marketing function to be effective, the marketing manager should be able to understand the buying behavior of the customers. This is important because it helps to develop a marketing strategy which could improve the experience of the customers.

The paper "E‐marketing Plan for Bosideng International Holdings Limited Shanghai‐based Online Clothing Company " is a good example of a marketing case study. Bosideng International Holdings Limited is a Shanghai‐based online clothing company that has for long dominated the clothing and apparel industry in China.

The paper "Internal and External Factors Influencing the Consumer Decision during Car Purchase" is a great example of marketing coursework. This report is formulated to analyze the internal and external factors influencing consumer decision during a car purchase. With disposable income increasing after the global world crisis, the rates of a car have really gone up.

The paper "Emma Watsons Branding" is a perfect example of a marketing case study. Various theories exist in relation to brand management methods, but the main ones are discussed below. To start with, there is brand loyalty theory that tries to explain the link between consumer’s psychology and the company’s brand.

Generally speaking, the paper "Marketing Analysis of Telstra Company" is an outstanding example of a marketing case study.  Telstra is leading Australian telecommunication and information company proving a wide range of communication services and drawing competition in all telecommunication markets.

The paper "Marketing Management of Destiny Electronics Supply" is a good example of a marketing case study. Marketing in a broader sense is an organizational role and set of processes for creating, delivering and communicating value to clients and relationship management with customers that are of great value to the organization or business.

The paper "Branding Strategies Adopted by Emma Waston " is a great example of a marketing case study. The report reviews branding strategies adopted by Emma Waston in her bid to establish a strong brand name and identity in the entertainment industry. A strong brand positioning in the entertainment industry will eventually increase the actress strategic competitiveness at Hollywood.

The paper "Review of Corolla 2014 Model" is a perfect example of a marketing case study. This report reviews the Corolla 2014 model, the 12th generation of the Corolla motor vehicles brand advertisement and marketing campaign. The report reviews the basic fundamentals of the campaign based on its target market, need recognition strategies, motivation approaches, personalities as well as the lifestyle.

The paper "Attracting, Retaining Customers, and Enhancing the Relationship with Existing Customers" is an outstanding example of a marketing assignment. When an organization goes into business it may choose to adopt a marketing philosophy. Here we note that marketing involves a process of exchanging. This implies that one has to give something and get something in return.

The paper "External Factors That Influence Audi" is a great example of a marketing case study. These are factors outside direct control by an organization. It is not possible for an organization to put in place strategies and policies that can help deal with these issues because they are externally castigated (Kotler, 2001).

The paper "Internal and External Factors Affecting Consumer Behavior " is a good example of marketing coursework. Consumer behavior is described as the study of the mental and physical processes that the consumers use to buy, consume and dispose of goods and services and its effect on the market and buyers (Ramachandran, 2009).

The paper "How Has the Growth in Nontraditional Retailing Influenced Channel Profitability by Sam Ashe-Edmunds" is a perfect example of a marketing article. The article is related to the issues learned in Lecture 4 on Web and No-Store Based Retailing. It also clearly highlights the issues learned in Lecture 2 on Strategic Planning in Retailing.

The paper "Management Analysis of Apple Company" is an outstanding example of a marketing case study. Apple Inc is a multinational technology company specializing in computer hardware, software and business support systems. The company has been accredited with revolutionizing the computer industry through its innovation.

The paper 'Issue of Marketing Promotion" is a good example of a marketing assignment. The environmental friendliness of a liquid cleaning detergent is one of the social-cultural factors that are likely to influence a consumer’s purchase decision. The consumer has become more environmentally aware and will consciously search for the product they perceive to be friendly to the environment (Baker and Hart, 120).

The paper "Internal and External Factors That Influence Consumers' Decisions" is a great example of marketing coursework. Consumers decision making is a complex discipline that has seen many scholars giving their views regarding what factors influence consumers to make decisions to purchase a product or not.

The paper "Use of Relative Knowledge, Identification of Innovators " is a perfect example of a marketing assignment. Manufactures need to make good use of the product characteristics which include relative advantage, compatibility, complexity, observability and trialability so as to speed up the acceptance of the GPS car navigation system.

The paper "Cochlear: Marketing Strategies for the Overseas Market" is an outstanding example of a marketing case study. Cochlear is an international biotechnology company that is based in Sydney Australia and it is best known for its technology in-ear implants. The main products that cochlear limited designs, manufactures as well as distribute are the nucleus cochlear implants.

The paper "Virgin Australia Organizational Culture Analysis" is a good example of a marketing case study. The analysis is a review of the service encounter personal journal. Among the reviewed service encounters include a flight service travel to Egypt with the Virgin Australia airlines, a tour guide service encounter with the Australian motoring services.

The paper "Factors That Impacts Cochlear’s Overseas Marketing" is a great example of a marketing case study. As the 21st century unfolds, hearing diseases have been in the increase, as a result of various industrial noise. The situation has provided opportunities for some people to venture into the business and help solve that societal problem.

The paper "Effectiveness of the Marketing Mix: Case of Sanitarium WeetBix" is a perfect example of a marketing case study. The purpose of this report is to examine the marketing mix of Sanitarium WeetBix within the context of the Australian market. The report offers an evaluation of the effectiveness of the marketing mix in response to the needs and wants of the Australian target-market.

The paper "Analysis of Nike and Reebok Companies" is an outstanding example of a marketing case study. This report deals with two companies, Nike and Reebok. They are concerned with the production and distribution of various products. However, emphasis on the Nike Jackets and the Reebok shoes is considered.

The paper "Brand Analysis Project - Care Super " is a good example of a marketing case study. Care super was established in 1986 as one of the superannuation fund specifically designed to provide members with the means to save for a financially secure future on retirement. Care super is one of the Australian super funds that have recorded strong performance over the past years as it continues to grow.

The paper "Situational Analysis: Samteo Childcare Centre" is a great example of a marketing case study. Mrs. Hwany Yangbok established Samteo Childcare Centre is 2012 and is located at Lidcombe area, New South Wales, Australia. Mrs. Hwany has a degree in Education and Counseling and she is proficient in three languages: Japanese, Korean and English.

In general, the paper "Qantas’s International Business Class Travel Business Plan" is a perfect example of a marketing case study. Over the years, Qantas Airline Ltd has experienced steady growth in the Airline market in Australia but due to increase in competition, the domestic airline market has shrunk.

Generally speaking, the paper "CRM Practices in Vodafone Company" is a good example of a marketing case study. This report focuses on Customer Relationship Management in Vodafone Company. The report investigates the strategies that have been applied by the company to ensure a strong customer relationship.

The paper "Strategic Marketing Plan for Qantas Airlines" is a good example of a marketing case study. This report has been drafted in a comprehensive manner to prepare on the practical service marketing plan of “Qantas Airlines”, which has grown to be Australia’s largest domestic and international airline companies.

The paper "Self-Concept and Advertising, Dove Beauty Campaign" is a great example of a marketing case study. Self-concept is the belief about oneself. The previous perceptions that people have concerning themselves have a major impact in defining their current self-concept. According to self-appraisal theory, people tend to maintain their positive self-evaluation by distancing themselves with negative perceptions.

The paper 'Situation Analysis of Sensuous Photography" is a perfect example of a marketing case study. In this case study analysis, the situation at Sensuous Photography is analysed from a variety of business perspectives. Starting from the business objectives, the case study will be used to illustrate how the business objectives need to be stated.

The paper "Determining the Factors That Influence Consumers in Choosing a Fitness Cub in Australia" is an outstanding example of a marketing case study. The contemporary global health statistics reveal that sedentary habits within the population are raising concern because of the problems arising out of it. The two common health epidemic caused by sedentary behavior is Obesity and diabetes.

The paper "Executing Strategies in a Global Environment: Examining the Case of Federal Express" is a good example of a marketing case study. As much as success and global access remain a necessary evil for business, strategic planning and strategy implementation hold as the best stand-along chance to curb the necessity.

The paper "Service Blueprint in the Airline Industry" is a great example of a marketing assignment. A service blueprint is a tool that can help in solving problems in service provision and identify the point of failure (Pearce & Barbier, 2000). The service blueprint is simple which enables the stakeholders and employees to learn and utilise it (Kerner & Crawford, 2000).

The paper "Marketing Analysis of Commonwealth Bank and Westpac Group in the Banks Sector " is a perfect example of a marketing case study. The Commonwealth Bank was established under the Commonwealth Bank Act in the early 1910s. In the early 1930s, it enlarged by merging with the State Bank of Western Australia and State Bank of New South Wales coupled with earlier merging with Tasmania and Queensland.

The paper "Service Blueprint for Subway, Mildura, Victoria, Australia" is an outstanding example of a marketing case study. The Subway restaurant is located on 41a Langree Avenue in Mildura, Victoria, Australia. It is one of the restaurants on the Subway restaurant chain, which is the world’s largest sandwich franchise in submarine foods.

The paper "Media Kit and Feature Story" is a perfect example of a marketing case study. The ACAR, AEGRC, NMMRC, DRAC and NCETA are fundamentally research based on issues to do with health and alcohol-related issues. They are therefore very useful as media contacts in having a very explicit base of scientific information and facts that support the policies and development programs related to these areas.

The paper “Assessment of the Basic Model of Consumer Influences in the Case of Apple Inc” is an apposite example of case study on marketing. Advertising plays a critical role in influencing the purchasing behaviour of consumers. The growth of the technology industry has increased the need for effective advertising.  

The paper “The Impact of Social Media on Consumer Behaviour” is a well-turned example of the coursework on marketing. Through social media, consumers have been enabled to communicate directly with the brand and also share brand information with friends. The internet has changed the way consumers and marketers interact.  

The paper “The Impact of Social Media on Consumer Behaviour - Effect of Brand Awareness and Electronic Word of Mouth” is a thoughtful example of coursework on marketing. Do social media have an effect on consumer decision-making? Social media has become a significant communication vehicle that individuals employ to hook up with other folks or organizations.  

The paper "Markets of TNT Express, Subaru Australia " is an outstanding example of marketing coursework. Sanitarium a company that is based in Australia in the foods and beverage industry has one of its brands; So Good Coconut Milk, performing well in the market suggested by the rise in its sales in the last 12 months (Sanitarium, 2015).

The paper "Influence of Marketing Philosophy on the Organizational Strategy" is a good example of marketing coursework. It is a philosophy that makes a customer and the satisfaction of his or her needs a central point of the organization’s business activities. The philosophy is steered the top management whose focus is to make their customers very delightful.

The paper "COS Marketing Plan " is a good example of a marketing case study. COS which is an acronym for Collection of Style a fashion company created in London UK in 2007. The company is a sister brand to H&M and deals with ready to wear labels. The company have emulated a new fashion concept by producing high-quality fashion for both men and women.

The paper "What Factors Influence the Marketing Mix Strategies" is a great example of marketing coursework. A marketing mix is a business tool that is used by marketers for the purposes of marketing products and services. According to Davari and Strutton (2014), it is mainly associated with the 4ps which includes price, product, place and promotion.

The paper "Apples Strategy Development " is a perfect example of a marketing case study. Firstly, Apple ought to keep on executing the hybrid methodology, which is incorporated by cost leadership system and separation procedure, consistently complete outsourcing technique and elevate economies of scales to diminishing expenses and additionally further builds up the "Think Different" logic, advancing in the items.

The paper "The Uniqueness of Organizations’ Marketing Philosophy" is an outstanding example of marketing coursework. The marketing concept is a common phenomenon since inception. Over the years, it has evolved as the quest to satisfy consumer needs and wants and continues and through this, many organizations and individuals have been able to make profits and expand their sales volumes through marketing.

The paper "Different Marketing Concepts" is a great example of marketing coursework. Marketing concepts are important in ensuring that customers are able to obtain adequate information about the products. In order to convince the customers, marketing concepts have to be considerate of various issues including the needs of the customers.