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Marketing Essays

Result for Subject Marketing:
19885 essays
How an Understanding of Consumer Attitudes Can Assist Implementation of Marketing Activities Marketing Literature review
8 pages (2000 words) , Download 1 , Literature review
Free
Emphasizing corporate or product qualities compatible with consumers' values and attitudes would likely enhance product sales. In other words, a good understanding of consumer attitudes would give us an idea of the appropriate product and corporate image that we should highlight or impress upon the customer to enhance product sales.
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The Role of Advertisement in the Rescuing a Brand in Crisis Marketing Research Paper
10 pages (2986 words) , Download 1 , Research Paper
Free
Giving a particular brand hype in the competitive market of goods and services to capture a new category of market customers and retaining the loyalty of existing customers is the challenge most businesses experience. Companies use advertising as a promotional strategy of a particular brand, through radio, newspaper ads, door-to-door, internet promotions among many other means of facilitating ads.
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How the University Of Miamis Sports Organizations Use Social Media to Set Own Agendas Marketing Term Paper
9 pages (2302 words) , Download 2 , Term Paper
Free
Sports organizations at the University of Miami depend heavily on social media outlets such as Facebook, Twitter, and Instagram to garner commercial success and build a strong fan base. They also use their social media accounts to control their messages and set own agendas in line with their mission and goals.
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The Influence of Online Marketing on the Buying Behaviour of Consumers by Focusing on Tesco Marketing Dissertation
41 pages (10417 words) , Download 2 , Dissertation
From the above study, it could be concluded that the first objective of the paper which was to analyze the impact and influence of online marketing tools on the buying behavior of consumers has been assessed. The paper makes a detailed study of the influence of the online marketing mechanism and its influence.
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Tim Hortons Marketing Strategies Marketing Case Study
10 pages (2810 words) , Download 2 , Case Study
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Tim Horton’s contributions to the industry have been crucial not only for its growth but also in ensuring the market remains in constant competition and quality products over the years. It has kept giants such as McDonald’s and Starbucks by rivaling their products and ensuring their clients have the best experience.
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Recent Performance of the Key Brands and Retailers in the UK Tablet Market Marketing Term Paper
8 pages (2166 words) , Download 1 , Term Paper
Free
The secondary is data that has been collected by someone else and been made available for other users. The most known sources of this data are the Census reports, records for organizations and data from books, journals, and articles. However, there are advantages and disadvantages that organizations face when working with secondary data.
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Marketing Plan: New Range of Firefly Phones Marketing Case Study
11 pages (3021 words) , Download 1 , Case Study
Free
The growth rates are as high as 60% over the next 2 – 3 years but the industry composition is changing with more and more new entrants entering the industry, lured by the business potential. However, with the high investments and cost structures as well as intense competition within the industry, the segment is only likely to sustain a few of the strong players with cost efficiencies.
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The Observation of Consumer Behaviour Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
Generally speaking, consumer researchers and nutrition specialists are continuously studying alterations in dietary preferences and other preference behaviours. Currently, there has been considerable government involvement in advertising and promotion associated with nutrition and health contents of foods.
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Royal Pacific Brand Culture Marketing Case Study
8 pages (2030 words) , Download 1 , Case Study
Free
 With his unique vision, exquisite technology, and dedicated focus on the spirit and nobility has been furnishing services for the royal family for as long as 300 years then. Until the 18th century, with the decline of the Maison de Bourbon dynasty and Napoleon's Empire (into the capitalist society), jewelry gradually replaced the scepter, the former being more popular among the younger generation.
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Starbucks: A Marketing Analysis in the Service Sector Marketing Case Study
7 pages (2188 words) , Download 1 , Case Study
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The application of the different marketing strategies for the Starbucks Coffee Company has been important in its success. These include the creation of its own niche, the provision of the needs of the consumers and the availability of different amenities in addition to the main services offered. The success of the marketing structure of the company then is dependent on the application.
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Factors Affecting Customer Buying Decisions in the Internet Marketing Research Proposal
7 pages (2530 words) , Download 3 , Research Proposal
Free
The Internet is gradually becoming one of the basic distribution channels. Thousands of companies apply to the benefits of Internet connectivity, to pursue increased profits and to expand their market presence. It would be fair to say that the Internet exemplifies a reliable extension of the basic distribution systems and provides companies with three particular strategic benefits
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Marketing Plans for a Manufacturer of Home Computer and a Supplier of Major Computer System Marketing Case Study
8 pages (2419 words) , Download 1 , Case Study
Free
Effective use of marketing mix network involves the optimal use of product, price, place and promotion tools in gaining leverage over existing competitors and thereby gathering a huge customer base. In order to gain the most from marketing, plan strategies must be incorporated to focus on the target customer base.
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Analysis of Marketing Environment for the Company That Launches a New Android Tablet Marketing Case Study
21 pages (5553 words) , Download 1 , Case Study
Android Is Operating Software and is developed by Google. Android is produced for a product that has touch screens; these include tablets and smartphones. Android provides the user with a real-life experience of touch and swipe and also provides the system with a virtual keyboard to perform typing actions (Ubuntu.com, 2014).
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Product Service System, Greenwashing, Green Marketing Marketing Assignment
9 pages (2471 words) , Download 1 , Assignment
Free
Money must not be the root of all evil because money, when spent wisely and unselfishly could lead to a greater good for more people who may just need a jolt from a helping hand. This creates a favourable relationship that keeps a harmonious community that may perhaps extend to a global perspective.
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Different Ways of Solving Ethical Problems Marketing Case Study
9 pages (2857 words) , Download 1 , Case Study
Free
People who travel in the business class pay a much higher fare than those who are travelling in the economy class. The additional amenities cannot justify the exceedingly high fare. The high price is charged from the people who can afford to pay it with the aim that lower prices can be charged from the people who travel in economy class.
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Social Networks Contribution to Organizational International Marketing Strategies Marketing Research Proposal
8 pages (2258 words) , Download 2 , Research Proposal
Free
Ethics need to be ensured on the part of the researcher. It is important to understand the reasons for the research study and commit to delivering the objectives, rather than serving the convenience of the results. For this reason, the researcher will engage in the project and will maintain objectivity, reliability and credibility.
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A Good Financial Background of Bailey Marketing Term Paper
7 pages (2141 words) , Download 2 , Term Paper
Free
The company’s top markets are the US, Canada, Global Duty-Free, Australia, France, Ireland, Russia, Italy, Germany. At present, the company is also concentrating to enhance the sale in Japan and India and they believe that China will prove the greatest potential market in the coming days where consumption of while the spirit is quite high.
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Household Insurance Market Marketing Case Study
10 pages (2894 words) , Download 2 , Case Study
Free
PGI enjoys a 25% commission while acting as a broker for every policy placed with an insurance writer. To attract larger groups, PGI began sharing the commission with affinity groups which were given 10% of the 25% commission as an incentive to utilize their services. However, the 1980s introduced the direct line concept.
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Marketing of Airbus Marketing Case Study
8 pages (2180 words) , Download 4 , Case Study
Free
In general, discontinuing innovation can not be a solution in any case. The Airbus industry should introduce their airbuses and even should innovate more like these. Discontinuing the operations or delaying those would result in more sunk costs for the company. The company should introduce these airbuses.
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Charities Services Marketing on the Internet Marketing Case Study
11 pages (3026 words) , Download 2 , Case Study
Free
There are many companies which sponsor space for advertisements to charitable institutions.   Many philanthropists donate vehicles for use in the projects, computers for the use of children, etc.  Some people are willing to undertake educational expenses of the deserving students residing in the institutions.
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Organization of Marketing for the Wal Mart Chain Marketing Literature review
10 pages (2920 words) , Download 2 , Literature review
Free
Service dominant logic is designed to create a theory that encompasses the results of relationship networks that are developed in order to include the consumer in the experience of the marketing of a product. Communities develop around products creating cultures that have loyalties that can create a great movement within the world.
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Strategic Marketing at Nestle Milo, Singapore Marketing Case Study
8 pages (2224 words) , Download 5 , Case Study
Free
Nestlé S.A., headquartered at Vevey, Switzerland ranks globally number one among food companies. The official website of the company reveals that “Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the world's leading nutrition company based on sound human values and principles”.  
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The Role of Social Networking Sites in Advertising Marketing Case Study
8 pages (2464 words) , Download 2 , Case Study
Free
At present, the use of the internet has become very common in almost every walk of life. Now people use the internet to carry out different activities of daily life. Normally, they use the internet for shopping, banking, and entertainment. But these days a new trend has appeared that is social networking.
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Customers Service Operations and Excellence Perspective Marketing Coursework
8 pages (2138 words) , Download 2 , Coursework
Free
The customer services sector has direct interaction with the customers on a regular basis and thus, each and every step of this interaction will reflect a lot on their part as to the quality of service and the level of commitment that the producer is giving to the service.
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National Competitive Advantage of Nations Marketing Coursework
7 pages (2059 words) , Download 2 , Coursework
Free
Generally speaking, Porter claims that approaches which are presently in vogue in both governments and companies are imperfect. The reason put forward by Porter for them being flawed is that this approach “fundamentally misperceive the true sources of competitive advantage” (Michael E. Porter, 1990).
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Analysis of Online Marketing of EBay.com Marketing Case Study
8 pages (2242 words) , Download 2 , Case Study
Free
I elaborated on the main concepts regarding the website interface and design. I have presented the different theories of web design and interaction. The second section is about the legal issues that are involved in the online business and online business and eCommerce. I have discussed these issues regarding the online business of the Ebay.com.
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Provision of Food and Beverage in Hotel Business Marketing Essay
8 pages (2106 words) , Download 3 , Essay
Free
Business organizations working hospitality industry in this sector can no longer ignore the models and theories that form an integral part of this sector. The food and beverages section of hotels also has been forced to undergo rapid modifications in their management and organization. The food and beverage section of hotels constitutes an important component of the hospitality industry.
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Supply Chain Integration Marketing Assignment
6 pages (1945 words) , Download 2 , Assignment
Free
The library system will also change in the coming years. Unavoidably, the world will probably move towards an integration of its library system in the comings. Today, many libraries are doing the integration within their respective schools and they connect is campuses over a wide area through its integration of campuses and libraries.
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Customer Analysis of India for Sun Microsystems Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
People have become the focal point and therefore effective customer relationship management has become very important. Through regular HR training and upgrading the skills of the human capital, the company strives to cater to the changing demands of the people. The efficient delivery of the services and products are crucial ingredients of the firm.
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How Economists Have Recognised Psychological, Social and Corporate Influences on Consumer Choice Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Investment in new equipment and software, for the business environment, retracted at an annual rate of 26 percent at the end of 2008. Many businesses that manufacture these products rely on the retail organization or another intermediary to deliver these products, who in turn are dependent on consumer spending to drive profitability.
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How Supermarkets in the UK Have Coped with the Recession Marketing Case Study
8 pages (2000 words) , Download 2 , Case Study
Free
The strategic initiatives of British supermarkets can be evaluated by referring to the similar practices of supermarkets in Spain; research developed by Rubio (2009) across the supermarkets in Spain in regard to their strategic responses to the increased competition; it was revealed that ‘the competitive situation that best characterizes this sector is that of the modified efficient structure’.
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Marketing of a Product Communication Marketing Term Paper
7 pages (2053 words) , Download 3 , Term Paper
Free
Marketing a product requires a great understanding of the consumer. It is the consumer buying behavior that will finally decide the fate of a product. Having a solid understanding of customers means having a solid understanding of how customers behave, their motivations, their perceptions, and preferences.
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Marketing Plan of Honda's New Bike Marketing Case Study
7 pages (2037 words) , Download 2 , Case Study
Free
JJ Bikes (JJB) was established 5 years back. Initially, the business was commenced from an old car showroom in London suitably converted into a Motorbike showroom. Now they have 10 showrooms in London, Manchester and Glasgow. It had acquired the exclusive agency for the UK from Honda, a leading Bike manufacturer.
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How does a Rational Investor Build the Optimal Portfolio Marketing Coursework
8 pages (2000 words) , Download 2 , Coursework
Free
By exploring how risk-averse investors can construct optimal portfolios through consideration of the trade-off between market risk and expected returns, Markowitz presents the benefits of diversification.
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A Marketing Plan for TESCO Marketing Case Study
8 pages (2120 words) , Download 3 , Case Study
Free
TESCO’s first store opened in 1929 in Middlesex (TESCO. 2007) but started growing in terms of expansion and acquisition in the 50s and 60s. Over the years, it has experienced changes in management and in management directions. It experimented on various strategies to be able to conquer the market. Finally, in 1995, it was able to reach the top spot in the UK’s supermarket industry.
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High and Low Involvement Buying, Successful Advertisements Marketing Assignment
7 pages (2085 words) , Download 2 , Assignment
Free
Generally speaking, the marketer who clearly understands the various needs motivating consumers’ purchasing behavior is often able to formulate, design, and exhibit his products effectively. It is thus very important for marketers to be able to know the motivation behind the consumers’ purchasing behavior.
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Services as a Special Kind of Product Marketing Coursework
8 pages (2206 words) , Download 2 , Coursework
Free
Generally speaking, if we look at services from the primary angle of their purpose reason of existence, they are same as any other product; to satisfy human needs/wants. However, if we probe further into various aspects of services, they are different from other types of products on many parameters.
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Organizational Failure and Renewal Marketing Case Study
8 pages (2313 words) , Download 2 , Case Study
Free
In the fast transforming business dynamics, the survival of the business is highly dependent on the various external and internal factors that significantly impact the performance outcome of the organizations. Indeed, the success of the firm is always the driving force behind the business strategies. But it is nevertheless, highly unrealistic for every business to succeed at all times.
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The Impact of Increasing Health Awareness on Consumer Buying Behaviour Marketing Research Proposal
8 pages (2000 words) , Download 3 , Research Proposal
Free
The objectives in attempting to provide an answer to this research question would be to ascertain the impact of increased health awareness on the health behavior of consumers and the manner in which this reflects in their preferences in their choice of food and food products. The study would also look at the result of these changes in customer buying behaviour on food products.
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Restaurant Based Businesses in Scarborough, the UK Marketing Case Study
10 pages (2856 words) , Download 2 , Case Study
Free
It is interesting to see the workings of the market and such a diverse market at that. The Opera House Casino is not a typical establishment and has a kind of monopoly in the market. There are multiple restaurants around the Scarborough area and each has something unique to offer. It is interesting to see how each function in an area that is also a tourist attraction.
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Marketing as the Most Important Aspect of Every Business Marketing Essay
8 pages (2207 words) , Download 2 , Essay
Free
Marketing is the core function or the backbone of any business organization. The failure of marketing department may result in the failure of the organization even if all other divisions of the organization function well. Without proper techniques, marketing functions cannot be executed effectively.
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Convergence in Telecommunication in Saudi Arabia - Market, Players and Future Potential Marketing Research Proposal
8 pages (2225 words) , Download 2 , Research Proposal
Free
Convergence is a term where operators converge or bring together multiple medias such as land telephony, Internet, TV, mobile telephony, radio and offer these services through a single channel. It is now possible to browse the Internet, watch TV, listen to the radio, dial-up landlines, use VoIP and more, by using the mobile phone, the computer or other handheld devices.
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Inflation Targeting Marketing Coursework
8 pages (2000 words) , Download 3 , Coursework
Free
Canada was comfortable with inflation targeting with a less rigid institutional structure. Inflation targeting in Canada has kept inflation low and stable. The key component of Canada’s success is a strong and increasing commitment to transparency and the communication of monetary policy strategy to the public.
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Self-Concept and Identity Marketing Case Study
8 pages (2205 words) , Download 2 , Case Study
Free
Self-identity refers to the ability of a person to realize his true self through various evaluations either in character, gender, academics, tastes, and preferences, etc (Crocker, 2000). This is a concept that marketers can capitalize on by conducting extensive research on the different personalities that their intended customers have so as to ensure that they fulfill their needs.
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Primark Strategy and Future Strategies to Ensure Survival in Tough Market Marketing Case Study
7 pages (2041 words) , Download 2 , Case Study
Free
Then taking the dynamic environment it operates into consideration, it is possible to predict possible future outcomes for such an organization, and then develop strategies that could direct the company into the direction it wishes to go. For this paper, Primark will be analyzed within the context of the fashion industry, competitors.
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Strategy of Walt Disney Studios in Asia Marketing Term Paper
8 pages (2202 words) , Download 2 , Term Paper
Free
The author of this paper states that Walt Disney deals with a number of different products and services. They are mainly into the animations, consumer products, and interactive studios, various stores that sell the Walt Disney products like soft toys and many other products and merchandise for children.
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Significance of External Environment in Marketing Marketing Research Paper
10 pages (2689 words) , Download 2 , Research Paper
Free
Paliwoda (2003) thinks SLEPT provides a more useful and feasible way of summarising those external forces. SLEPT signifies Social, Legal, Economic, Political and Technological (p 618). However differently produced and presented these accounts offer a more analytical perspective of the macro-environmental factors to be considered in the marketing strategies of an organisation.
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KFC Fast Food Industry Marketing Case Study
11 pages (2784 words) , Download 4 , Case Study
Free
Given that competition in the market is intense, KFC can entrench its position in the market by attempting to diversify its products as one of the most viable options. This gives it the opportunity to attract new customers given that it already has a unique chicken brand which is valuable to the customers. 
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The Efficient Market Hypothesis Marketing Case Study
8 pages (2384 words) , Download 2 , Case Study
Free
According to him, in an efficient market, any new information would be immediately and fully reflected in equity prices. Consequently, a financial market quickly, if not instantaneously, discounts all available information. Therefore, in an efficient market, investors should expect an asset price to reflect its true fundamental value at all times.
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Research and Markets: Domino's Pizza Marketing Case Study
7 pages (2306 words) , Download 3 , Case Study
Free
This process is significant because it affects customer relations as well as the acquisition of human, financial and natural resources, raw materials and information. The significance of good market research besides environmental scanning in the success of other marketing-related activities in a business is explored.
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