Marketing Essays

The paper "Academies Australasia as a Leading Education Provider Plan to Open Perth Campus" is an outstanding example of a marketing case study. To offer vocational training in Australia, the campus has to meet the set legal standards. First, there are standards for registered training organisations (RTO). The most recent standards were set in 2015 by the Council of Australian Governments (COAG).

Industry analysis indicates that Porters’5 forces remain to be very high due to the existing economies of scale and a larger number of competitors and suppliers. It is important that SMEs contemplating entering the market ensure that they enjoy a stable liquidity position that will facilitate possible growth from areas of investments.

The paper “Dimensions Of Customer Loyalty - Separating Friends From Well Wishers by Baloglu”  is a meaty example of an article on marketing. Seamus Baloglu holds the position of associate professor at William F. Harrah College of Hotel Administration at the University Of Nevada. The purpose of this research is to determine the nature of loyalty demonstrated by frequent buyers.

The paper "Incentives to Enter Rwandan Special Economic Zone' is an outstanding example of a marketing case study. Personal computer industry in Rwanda has experienced rapid growth in recent years and has played an important role in the national economy. As a result of a good business environment, an Alpha Response Technology solution (ARTS) is planning to enter the Rwanda computer industry (Mwanza, 2016).

The paper "Future Market Share for Electric Vehicles" is a great example of a marketing case study. This report is focused on examining the development of the electric car industry and is solely directed towards Bayford Volkswagen Camberwell; a major car dealer in the country. It is meant to give a possible future direction of the overall growth and possible changes in the industry.

The paper "Integrated Marketing Communications - the Samsung Electronics Company " is a perfect example of a marketing case study. The Samsung Electronics Company is a multinational company in South Korea which deals with electronics, and its headquarters is situated at Suwon. However, even though the ownership structure of this company is quite complicated, in the year 2012 the Samsung Electronics Company accounted for 70% revenue in South Korea (Ledbetter, et al., 2008).

The paper "The Pros and Cons of Free Trade Agreements" is a great example of marketing coursework. Free trade agreements have encountered increasing controversy following the concerns raised by organizations, their employees, and other stakeholders. From the global trend, it is evident that free trade agreements will be a precondition for successful economic recovery (Baier and Jeffrey 2).

Psychographics. According to the case by Gorshin and Eisner, apart from creating a console that will attract people of all ages, Nintendo aims for both the “casual consumers” or people who have never played video games before and advanced gamers. “The advanced gamer would enjoy the remote’s unique features, whereas the novice gamer could use the remote as her or his hand;

Analysis of consumer psychology is a vital ingredient of market strategy as it helps to understand the changing preferences of the customers. In a highly competitive environment of global business, it is important that a trend in the customers’ needs and requirements are studied in advance so that an appropriate strategy could be developed to maintain a competitive advantage.

The company may also take advantage of the brand to allow the customers to pay high prices so that they receive the goods and services. The research will elaborate on the ways in which business enterprises take advantage in relation to branding and customer loyalty. 

One of the notable brands that make Coca Cola Company enjoy a strong positive brand-consumer relationship is Coca Cola brand, which was innovated in 1886 by John Pemberton, a renowned pharmacist. 

The paper "Situation Analysis of the Royal Caribbean Cruises " is a perfect example of a marketing case study. The Royal Caribbean Cruises enjoyed major developments in the industry with their customer base increasing annually. However, after the September 11th 2001 when the country’s World Trade Centre and the Pentagon, the organization started to experience a major problem that negatively affected their performance.

The paper “Strategic Marketing - Group Experience, Group Operation, and Group Conflict Resolution”  is a breathtaking example of an essay on marketing. At the formative basis of forming the group in the study on marketing as a process, I was involved in the composition and selection of respective members.

The paper “Côte d'Ivoire, Indonesian and the Dominican Republic Cocoa Production and PESTEL”  is a spectacular example of a case study on marketing. Cocoa production in Côte d'Ivoire is among the major economic activities that contribute about 30 percent of the world’s cocoa production. The total crop produces constitutes about 1,448,992 tones.

The increasing international expansion of companies does bring benefits and risks for the companies. The risks are increased especially if the company plans to target a market that has a different culture. The challenges for the company going in a different culture are greater than other companies. 

It is quite important to state that this paper has discussed the ways through which the Amazon Company can be able to improve its online business and attract more customers. I hope this paper will be useful in understanding the role of internet marketing strategies and communication in a web-based business.

This study is based upon the numerous bases that can assist the business houses to become accountable. It has been recognized that a responsible business is developed on the pillars of trust as well as confidence. On betraying the customers through business misconduct, it becomes quite difficult for a company to re-create the trust as well as confidence that it had with its customers.

The paper "Comparison of New Zealand and Singapore Marketing" is an outstanding example of a marketing case study.  Business environment- the 2015 ease of doing business report by World Bank ranks Singapore as the easiest place to do business globally while New Zealand comes second. Indeed, registering a company involves just two steps that are completed within 24 hours online.

The paper "Kenatco Limited Market " is a great example of a marketing case study. In this paper, there is the undertaking of an in-depth analysis of the food and beverage market. With this, there is the determination of the market trends and patterns. Through this, knowledge is developed on the various opportunities and threats that characterize the market. The movement of the market and its effect on the Australian economy is also pointed out.

Social media is a major tool in current marketing activities. The replacement of traditional marketing strategies and adoption of Facebook, tweeter, Skype, Youtube, and Instagram has made organizations achieve more information that relates to their consumers. Within a social media environment, information plays vital duties.

Investors have been trying to make strategies that outperform the market but they have failed. However, considerable research implies that the market might be predictable in some incompetent circumstances. In my opinion, constructing a winning strategy is very difficult. Although I have faith in my strategy, I will not bet everything on it.

Recession period makes the economy vulnerable by hitting its sore spots. The profitability of most of the industry declined drastically because of it. The financial crisis during 2008-09 was one of the worst that the economy had experienced so far. Companies faced incredible losses and many of them even went bankrupt. 

Healthier food items have great demand there due to the rapidly rising obesity issue here. Moreover, the products targeting old consumers have a ready market there. E-marketing will be the readily acceptable promotion strategy there since these old consumers are less mobile than the young consumers. 

The pricing would be the major determinant of the type of market Starbucks need to cater. A moderate price would imply that people belonging to the middle class would most likely be visiting the stores whereas a high priced product would attract the elite. Moderate prices in India would be most feasible because of the presence of a high coffee trend.

Crowne Plaza is a full-service chain and a part of the interContinental hotel group. Originally the brand was renowned as “Holyday InnCrowne Plaza” and first was found in 1983 in the US. Crowne Plaza Hotel is situated in the heart of England; the hotel provides a simple elegant modern style; it is close to the international airport in Birmingham. 

Commercial firms in the garment export sector, service sector, and agricultural sector form a significant customer base for banking institutions in Bangladesh. Lloyds can benefit from this commercial customer base because one of its strategies is to focus more on commercial clients than individual clients.

Generally speaking, for those retail stores within the territories of the new Heathrow Terminal in the UK, the strategy that they used was to bring in the business that they handle to where the people are. It could be observed that through this, retailing to the said market would become much easier.

A good organization is one that cares about its customers, its stakeholders, employees, the environment in which it operates and society in general. It works within the diameter of ethics and acts in a socially responsible manner. Being unethical and socially irresponsible does not only hurt society but the company itself. We have a number of examples from the past, including that of Exxon.

In this segmentation, the company divides inhabitants into a homogeneous cluster on the basis of the customer’s response to a particular product. Variables for conducting this segmentation are occasion, customer status, usage rate, approach towards the product, customer loyalty, time of purchase, frequency of purchase, and readiness stage. 

In general, external influences affect the ethical consumer behavior to a great extent. This could include any factor that influences consumers buying behavior from outside. We can take for example of technological improvement especially the IT which has allowed the consumers with access to information.

As far as transnational segmentation is concerned, the marketing mix elements would have to be adjusted in differing proportions. Today segmentation cannot merely be based on demographics as each nation and each society has its own characteristics. While the airlines are segmenting basically on the price differential strategy, the apparel industry adopts a different approach.

The process of finding a suitable distributor should begin immediately and should be based on the distributor's financial strength, contacts with the licensed and off licence trade; their commitment levels with other customers; and the suitability and quality of their premises, equipment and other resources including salespeople.

Generally, Internet advertising differs from traditional media advertising in many ways. Among the most salient characteristics are (1) unlimited delivery of information beyond time and space, (2) unlimited amounts and sources of information, and (3) the ability to target specific groups or individuals.

There is a definite trend that indicates that the budget airline segment may be under an onslaught from a rapidly developing long haul airline sector, where strategic alliances and mergers have produced economies of scale that are likely to benefit those companies, especially since oil prices are rising.

This need was capitalized upon by the need of the product owners initially for enhancing the exposure of their products and later to manipulate and influence the decisions of the target audience.

Among the Indian target markets for online education includes the young individuals who have the discipline for self-studies, students with part-time jobs, individuals who are aiming to get a foreign degree, the housewives and young parents who are searching for alternative education, professional academicians who need to improve their teaching skills, etc.

The sales concept is making sure a product is produced and hence sold through proper distribution channels while on the other hand, a marketing concept entails the pre-production activities related with a product, selling and marketing it extensively when it's on the shelves of the retail outlet and looking after the post-purchase dissonance if any there is found.

Further on the strength and weaknesses of the group is discussed. Based on the analysis of the group a twelve-month marketing plan is formed to improve the current business and generate revenues. Recommendations are made on the marketing strategy. 

Companies face extreme pressure to keep up with the market demands and cater to the changing needs and preferences of the consumers. However, this is a highly complex task given that industries experience varying degrees of market conditions, ranging from a comparatively constant market to one which is highly unsteady and dynamic, with constantly shifting consumer preferences. 

Even the most efficient system of allocation of resources can sometimes fail to allocate the resources in the most efficient way. This situation is known as market failure, and if not dealt properly, it will lead the market towards inefficiency and hence there is a need for good government control to counter the problem.

Companies try to control the nature of their output but very few of them can control more than a few of the inputs they receive. Hence organizations try to predict, in future, the changing environment in which they are working and in result, they make strategies to combat such a changing environment. 

Entertainment in the form of sports is a booming sector for doing business. Many successful businessmen are getting a comparative advantage in this field. Many multinational companies are also now venturing into this sector by making huge investments. With such prospects or opportunities, optimally managing a sports team becomes all more important to actualize those opportunities.

Some say that recession hits hard everybody, everywhere and in every way, BBC news proved that it is a myth. With their news that some of the United Kingdom’s retailers are enjoying healthy sales and profits, people are now in search for these golden formulas, with which these retailers have been to show profits in spite of this disastrous ongoing recession.

Management Strategy I – toll manufacturing or outsource the manufacturing of essential items to countries where there would be a lower manufacturing cost. Ensure that each item will have two or three manufacturing companies but each capable of manufacturing the entire batch or order. Ideally, this should be spread in China, India and Indonesia.

In order to make a difference in the Brand Hierarchy Tree of Apple compared with other leading brands, it is good to generalize it at some point. This is shown in Illustration 3. This means that when it comes to Apple Incorporated’s brands, every person should buy it because everyone has the chance to be stimulated with the need to have and try it. 

The event message put more emphasis on Volvo’s main values, quality, environment and safety concerns. At every stop of the sailing boats made around the universe, Volvo had an exhibition that showcased its cars and also gave an opportunity to the company to strengthen its customer relations; this was achieved through personal meetings.

Findings from the above studies show that customers’ decisions are affected by external factors, aside from internal ones. In today’s environment, decisions are influenced by the economic crisis such that consumers find ways to limit spending on goods and services, and consider ways to maximize its value.

It has been noted that the hospitality industry is highly competitive, with the need for firms to keep existing customers in order to gain repeat business while attracting new customers. In spite of the amount of information regarding the hospitality industry and customer loyalty, very little has been done to establish a connection between the two.

As per the study, the distribution system is a key component that drives success or growth of a company. There are different approaches which are adopted by firms in order to distribute their products or services to end-users. The traditional distribution channel has undergone certain changes due to recent developments made by the government.

Sixteen hours a day, six days a week, you work in a garment factory in India to sew clothing for Gap Corporation. You eat mosquito-covered rice, twice a day if you are lucky, and use an outdoor latrine overflowing with the waste of your fellow workers. A rubber pipe reminds you to work faster. Cry over your conditions and an oily cloth is stuffed in your mouth.