Marketing Essays

The paper 'Micro and Macro Marketing Environments that are beyond Marketers’ Control' is a great example of a Marketing Case Study. There is no organization or business that operates in a vacuum. The businesses operate in the environment in which they have either direct control or no control at all. The marketing environment refers to the factors.

The paper "Remedies for the Injustices Faced by Coffee Stakeholders " is an outstanding example of a marketing case study. It is no doubt that coffee is one of the leading commodity exports. It is produced by over fifty developing countries across the world. Its production plays a significant role in economic development.

The paper "Application of Social Marketing Practice" is a perfect example of marketing coursework. Ethics entails the comprehension of whether certain practices are right or good. In the context of business, ethics can be inferred to mean a mixture of appropriate business policies and practices about marketing and other business-related issues.

The paper "Wellington Wines Ltd - Target Market, Customer Analysis and Positioning" is an outstanding example of a marketing case study. Wellington Wines Ltd is seeking to be an outstanding company in almost all parts of Australia in wine distribution. The availability of the vineyard in Mudgee will enable the company to produce surplus wine the will flock the Australian wine markets.

The paper "Advertising Planning Process" is a great example of a marketing assignment. Advertising is defined as the process of delivering information about goods, services, and products through the media by funding by an identified sponsor. It is also being strategically creative in the way you deliver information to your customers.

The paper "The Challenges of Firm Entry into Foreign Markets" is a good example of marketing coursework. International trade has faced many barriers from the twentieth century especially in its last half that has compelled firms to develop global strategies for them to maintain or improve their competitive advantage.

The paper "Distinction between Developed and Emerging Markets" is a good example of marketing coursework. Over the past few decades, the world is seemingly undergoing economic segregation into two strong entities of the developed and developing market. It may seem uneasy for both entities to reach the state of equilibrium.

The paper "Possible Opportunities and Challenges for Firms in Emerging Markets" is an outstanding example of marketing coursework. An emerging market is an economy with some features of a developed market but has not reached the standards of a fully developed economy. These are countries with trends of becoming developed in the future (Luo & Tung 2007).

The paper 'Benefits and Risks of Entering New Market Quickly" is a perfect example of marketing coursework. Over the decades, players in the various industries have evolved in a significant manner and in respect to these, a great number of them are engaging in worldwide expansions of their operations. 

The paper "Alternatives for Google in its Expansion to China Market" is a good example of a marketing case study.  During the last five decades, many international trade barriers fell and numerous firms began their pursuit of global strategies to ensure that they attain a competitive advantage.

The paper "Emerging Markets and Globalization - CEMEX" is a good example of a marketing case study. The world of business is changing with the aid of globalization, technology, and enlightenment. We are currently having three types of markets namely; developing markets, advanced markets, and finally the emerging markets.

The paper "Entering of Honda Company into a Potential US Market" is a perfect example of a marketing case study. This report is all about Honda a Japanese world-leading motorcycle-manufacturing company. The report focuses on the strategies used by this company to capture the market both at home and Away.

The paper "Cafe Deli - Marketing Research" is a great example of a marketing case study. This document outlines that business plan that will govern the operations of Café Deli whose location will be in the Armidale Food Emporium shopping mall. Café Deli will strive to be the leading outlet that provides fresh coffee products in accordance with the tastes and preferences of Australian residents from all walks of life.

The paper "Modes of Entry into Foreign Markets" is a good example of marketing coursework. Entry into foreign markets is associated with a variety of challenges that have to be dealt with if success is to be achieved. Some of the challenges include the need to carry out extensive research in order to learn aspects associated with the foreign market’s economy, consumer behaviours, trade agreements, policies and market trends.

The main focus of the hospitality sector is to adopt the differentiation strategy and technology focus to achieve a competitive advantage. A lot of innovative practices are introduced and customer service and value-added service play a major role in the hospitality industry.

Analysts predict strong growth in the cell phone manufacturing industry. This growth is expected to be in the developing markets where the customer's density is high but the purchasing power is low. Such a forecast is pressuring the company to lower the price as far as possible as a result of which the operating margins are reducing day by day.

The paper "IKEAs Marketing Audit and Its Purpose" is a perfect example of a marketing case study. For any business, organization or company to thrive well in this globally competitive world, the management must come up with strategies to ensure it is well equipped for the global competitive platform.

The paper "Integrated Marketing Strategies of iPhone 6" is a good example of a marketing case study. The device was developed by Apple Inc. and introduced into the market in September 2014. Generally, iPhone 6 is an improvement of pre-existing models of smartphones that had been produced by the company.

FMCG products serve a large and diversified consumer base across the globe because of which, it becomes necessary to develop and market products that cater to the different segments and different preferences on a large scale. P&G’s Tide, Duracell, Pampers, Head & Shoulders, etc. (P&G.com) are household names around the world. 

The use of the right kind of advertising with celebrities can prove to be very helpful for the company and can help in building a brand image. The celebrities that have been chosen are healthy and sporty, and this will also help build a brand image where the customers can relate to the celebrities (Jobber, 2004).

The breakfast cereal company with a plant located in the UK is planning to enter international marketing in the Far East. The company has no expertise in exporting and would like to have an assessment of breakfast traditions in the market to find out any implications in the proposed entry of the company.

We aim to achieve this by creating revenue from marketing a series of innovative product lines within the motorcycle sector and to develop our skills and core competencies to create service that is second to none. Moreover, the market entry strategy has to be formulated before the actual product is launched. 

The paper "Formula One’s Industry Life Cycle" is a perfect example of a marketing case study. From the case study, it appears that though the race cars are not meant for the mass market, several buyers are targeted through the publicity created by F1. Such buyers include the race sponsors, the media and the fans.

The paper "Strengthening the Brand with Digital Marketing" is a good example of a marketing assignment. Accor’s current distribution strategy involves the use of online platforms which accounted for 35% of the sales made. The strategy is mainly based on a 60/40 relationship between direct bookings from its own digital efforts through its website and the indirect bookings derived from the partnership with OTAs.

The paper "Public Relations of the Back Fish " is a perfect example of a marketing case study. The Back Fish is an international, European based organization whose mandate is to end illegal fishing in lakes and oceans around the world. The organization's approach involves gathering the benefits of modern technology and interested parties into the development of strategies on how to protect oceans by enforcing environmental regulations.

The paper "Sports Event Management Marketing" Is a wonderful example of a Marketing Case Study. A Tough Mudder is an event that involves a series of challenges. It involves military-style obstacles where participants navigate a sixteen to nineteen-kilometer course. It was established in 2010 by a corporate lawyer and a Harvard Business school student to test physical and mental strength. 

The paper "Does Customer Satisfaction Have an Impact on Project’s Success" is a wonderful example of a Marketing Case Study. Project management is usually a complex process that involves the proper use of material and human resources in order to achieve a set objective for the organization. Projects in organizations vary depending on the field the organization is in.

The paper "Toyota Industry Environment Analysis" is a great example of a marketing case study. This section covers the analysis of the automotive industry from a global perspective. The parts covered include the characteristics of the automotive industry, external analysis of porter’s five forces and attractiveness of the automotive industry.

In order to identify the most appropriate business strategy for News Corporation we should primarily review carefully all issues related to corporate activity, referring with details to all the issues/ sectors the realization of which is delayed. In this context, it is supported by Parnell (2003, 16) that ‘in many respects, the evidence for the existence of a strategy can permeate an organization.

Thus the related aspect gives rise to the notion of segmenting the market in such a way so as to reach all forms of target customers coming within the direct and indirect hold of the brand/service of which the marketing manager is responsible. This could be done in a number of different ways.

Even customer segmentation decisions are based on facts that would accelerate and maximize growth in any region. One has to look beyond the previous years’ figures and the competitors’ spending budgets. The right data and the right analysis can help the companies to adjust the marketing mix to meet the needs of two contrasting international markets while generating equal or better profits.

The positives are that it brings a sort of choosing platform for the eventual consumers of alcohol when it comes to brand and the negatives include the wrong target market which is touched upon. The role of society is something that has to be understood in the proper contexts here. It is just not fulfilling its duties with the amount of dedication and devotion it should have in the first place.

The red oceans symbolize all the industries and competition rules and the blue oceans highlight the industries, not in existence and unknown market space, not influenced by competitor activity (Chan-Kim & Mauborgne, 2005). Additionally, under the blue ocean “space” consumer demand is created rather than fought over.

Unlike rivals, Apple has the technology advantage in winning over youthful customers to its ever-popular iTunes. Music file-sharing facilitated through a handheld mobile device is perhaps the biggest technological breakthrough for a mobile phone company like Apple. Its iPhone technology has got just that capability. 

Ethical considerations played the most valuable role in gauging the pulse of the audience. Most respondents found the testing environments to be ethically respectable and professional. The caregivers acted responsibly and sympathetically. Hence, they preferred to remain loyal to their own service providers. 

The challenges of the building companies are different from the usual offers of the marketers where products are manufactured and packaged in one place and sold to another place through the distribution channels using various sales and distribution strategies. The product in the case of the builders is fixed at a location that the customer buys.

The main objective of the report was to analyze the international marketing prospects for the nascent firm, hereon referred to as Company-A, which is based in Western Europe but intends to manufacture the mobile phone in Malaysia for worldwide distribution.

In any given choice of the mode of entry, there will be no start of any relationship between an entity and another without finding a middleman, or a party that could link another party in a certain country or geographical territory. This middleman will find a certain party within the country that can carry on the objective of the company.

The paper 'Market Analysis, Consumer Details, Existing Market Trends - Australian Tourism Industry" is a good example of a marketing business plan. This paper provides the initial market analysis, consumer details, existing market trends and future trends required for a new business proposal to be carried out in an existing company that has been listed in the Australian Stock Exchange.

The paper "Costco: Moving to China is a Strategic Move for Expansion of Target Market " is a good example of a marketing case study. The company under consideration in this business proposal is the Costco Wholesaler. Costco is a well renowned American retail store that plans to extend its current target market by launching its operations in the vibrant Chinese market.

The paper "Measuring Brand Equity Across Products and Markets" is a wonderful example of a Marketing Case Study. Apple’s operations have been not smooth sailing over the years. Its brand has not been always strong. It has experienced business ups and downs over the last two decades. In 1994 -1997 it was faced with a tough decision of updating outdated Macintosh. 

The paper "Bring Your Own Device - Service Availability and Rollout" is an outstanding example of a marketing case study. With mobility consumerisation, scores of business organisations are turning to programs such as Bring Your Own Device (BYOD), or a crossbreed approach that includes a BYOD program as well as deployed corporate-owned devices (Armando et al., 2014, p.48.).

While a business can price its product to simply cover its costs or to target a specific status-conscious clientele, it can also price structure to get deeper into the psychological mind of the average customer. Some prices just sound like a smaller expenditure than others even when they are very close to each other in value.

The solitary heroic image of Jones is sustained by the promotional trilogy DVDs which picture only the iconic posture of Jones. The visual aspects of the promotional tools indicate a traditional approach to a hero-adventure story because of its emphasis on the central character’s fight against the evil forces in the world. 

The author states that Google’s founders are Larry Page and Sergey Brin. These two gentlemen developed a new method through which online searches across the globe could be made easy and accessible. It is undoubtedly the world’s largest search engine at the moment and the credit for the same goes on the shoulders of its founders.

The author states that Marks & Spencer, despite being a top-end multi-purpose department store that specializes in clothing, and homewares is not merely restricted to the elite of the area where it is situated in. Offering a wide range of products, the main focus of Mark $ Spencer is on quality which is why their products are offered to the market.

The author states that advocates of market regulation often appraise in such a way to metaphorically portray it as equivalent to the placement of a stop sign at a busy intersection—meant to prevent individuals from behaving dishonestly. This is correct in the sense that regulation is a limiting force on the behaviors of actors in the marketplace.

The paper "What’s Hot App in the Australian Market" is a perfect example of a marketing business plan. The application What’s Hot is a newly designed app, which can show venues, events, concerts or festivals using the newest geolocation technology. Globally, smartphones have become the most available communication mode.

The paper "Brand Development and Marketing of Coca-Cola Company " is a good example of a marketing case study. The Coca Cola Company is the most popular distributor of beverages and non-alcoholic drinks all over the world. The product manufactured by the company includes 3600 products. The products range from juices, tea, water, coffee as well as the energy drinks.

The author states that any international marketing campaign will need to consider several marketing issues that a company comes across when it tries to broaden its horizons towards the global area. The company not only has to sell its products but also establish public relations, acceptance of the company practices.