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Essay example - Public relations and advertising

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Masters
Essay
Media
Pages 4 (1004 words)
This essay describes the important roles played by Advertisements and Public relations in the marketing of educational and social services. Advertising can be described as any paid form of non-personal message used to promote the goods, services or ideas of any identified sponsors. …

Extract of sample

This "Public relations and advertising" essay outlines the differences between this two mediums of mass communication, their roles and issues. People would indulge in getting education throughout the life and the risks involved while making consumer behavior is immense. Most of the times, the educational institutions use placement and job assistance as the main USPs to attract the students. But many times it has been seen that the promises made by the educational intuitions through the ad and PR campaigns have not been kept. Many times it has also been found that students have been given wrong information regarding the infrastructure and qualification of the faculties of the institutions. Another important factor with regards to misleading information has been the university affiliation. On many occasions it has been found that after passing out of the colleges the students have faced problems during job interviews regarding university affiliation. It has been discussed above that the modern day educational sector has become very competitive. Due to increased demand various players have entered the market. Hence, in order to attract the students the companies are using ads and public relations. However, in order to get more number of students and generate revenue the ethical aspects of ads in case of educational sectors have come across certain degree of damage (Rao, 2010). The government and various social and media organizations have started to keep a close eye on the ad strategies adopted by the educational institutions. ...
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