Marketing paper (marketing major required) - Research Proposal Example

A company has marketing, manufacturing; sales departments etc and they operate on their own circle. Moreover, under such structure sales and marketing messages become fragmented across myriads of strategies and tactics. At times, marketing develops ideas which the sales unit is unable to sell, which customer fails to deliver and this gets worse in bigger organizations because the various departments fail to function as a whole. On the other hand, integrated marketing mobilizes all the organization’s communication strategies under a single operation which relevant departments implement.

Under the method, an organization function’s as a unit with a single objective which is maximizing awareness among targeted populace and ensuring that the marketing message is consistently distributed across all communication channels. Miller Childrens Hospital can benefit immensely by meticulously following a good integrated marketing communication, and for these benefits to be realized, the hospital’s sales promotion, marketing, advert and publicity must be well coordinated. The hospital can grow and the vision expanded both in clientele and contributors.

For this to be successful the staffs must be well trained in order to get maximum result in reaching out to the greater populace. Also, in order to have a wider coverage, there is need to reach out to the Clients and Contributors to the organisation. Public Relations Publicity is one major area in which integrated marketing communication can be very effective if it is well utilized. One method of effective publicity is the newspaper. With this medium, Miller Childrens Hospital can reach out to a whole lot of people.

There are very reliable means of communication. Another method is through television, the coverage is wider than the former with its visual effect and persuasive message, the people will understand. Another relevant medium