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Even though General Electric does not seem to have a mission statement, its operating viewpoint and business aims are evidently expressed each year in the Letter to Stakeholders in the General Electric Annual Report.
General Electric is a diversified technology, manufacturing and service company with a dedication to achieving global leadership in each of its thirteen main businesses.
A vision has always been with an organization or an individual. But, for the past several years, there has been growing interest in the concept of organizational vision. Business leaders used organization's vision as an element to motivation their employees. A vision must be achievable, clear, motivating, exciting and inspirational which could enable a team to focus on the future. By stating a vision, organizations create their future. A shared vision is a compelling portrait of a promised land that inspires enthusiasm and excitement in people when they come to work. That is what distinguishes shared vision from mission, strategy, and values. The organizations mission determines what people do when they arrive at their workplace. It answers the question "why do we exist" The organization's strategy responds to how they will do it. Finally, values provide a critical guide for interactions and relationships with staff, peers, customers, vendors and all other stakeholders. (Lewis 1997, pg 9)
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