The communication is said to be successful if 'a customer goes to buy the shoes of a particular brand, not for keeping his feet warm and dry but because the shoes make him/ her feel masculine/ feminine, rugged, young, glamorous etc.' This is indeed the real task for the marketing team in general and the marketing communication guys in particular. The marketing team is supposed to thoroughly understand the customer's needs, buying habits and then plan the launch of the product in the appropriate market. UK market today boasts of increasing number of young spenders. Increasing use of credit cards has further fueled these spending habits. These spending habits further vary with cities across UK because flow of wealth and income also depends upon the extent of industrialisation of the city, 'mood/ attitude' of the city etc. as flows of income and wealth correspond to such an extended system of industrialisation and stages of growth of the city. London, for example, can be classified having class, design, retailing, and a big share of the resulting income and wealth. More and more of the international corporate players prefer to make London its home and such corporations orchestrate and finance production and marketing at the expense of firms into the operations business. They take stock of the size of the market, competitor's presence, and their communication strategies. At times it is advisable to plan out the communication strategy taking a leaf out of the strategies of existing companies. This holds particularly useful for service industries, because in this case the consumer is lured with the help of innovative ideas of service delivery for example in tourism industry, market is segmented depending upon the paying capacity, existing preferences of tourists and bouquet of discounts etc. enjoyed by them. Marketing communication tools play a crucial role in the process. UK market is an advanced market in term of IT and communication technology. In most of the commercial environments, a technically advanced product finds more acceptance. A big chunk of working IT professionals are from Asian countries, for which different types of strategies are required than used for the residents Englishmen. The working communities from other nations are generally here to 'earn'. Their main concern is how to optimize their savings. At the same time they are a crucial factor in nation's economy. They help in production of goods, materials etc. and they are the consumers as well. In fact it is said that marketing people are the most secular lot. They don't believe in favouritism or any such discrimination. For them the customer is one community with different attitudes and profiles. UK is in fact considered to be the most liberal regime amongst the OECD. UK has implemented reforms with far-reaching consequences over the last decades (OECD, 2006). A network of local authority local trader schemes is also functional which helps in giving consumers by way of providing them with a reliable way of finding trustworthy businesses and offers them adequate help when required. Such networks empower the consumers and assist them in making 'well informed choices' when purchasing goods and services. While devising marketing communica
Ans: 'Communication' as such is defined as an art of developing an understanding between people, communities, societies, civilizations etc. Communication forms a crucial part of managerial activities. Marketing communication in turn helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc…
A niche customer who is into business travel or leisure looks at a place where he can relax; enjoy, refuel his spirits before he ventures again to his routine busy life. The customer looks for a place where his experience lasts as a memorable movement of truth for years to come.
Favorable purchasing reaction helps to achieve company goals.
The marketing channel includes every aspect of business, from the product concept to the guarantee of its value or usefulness. There are two essential parts of a marketing channel namely the physical distribution structure which moves a product from the manufacturer to the consumer, and the marketing structure which is meant to ensure achievement of marketing objectives.
The aim is to successfully launch the product in the UK market thereby reaching a deeper penetration of the market of consumer products. Additionally, it is desired to increase market share, sales and profit as well as to get a competitive advantage by operating in different markets.
However World Wide Web is a double edged sword and is available for informational value to all categories of customers whether domestic or international; it is only when global market objectives are crystallized that global markets can be realized by developing a proper interface with the international payment system and the permission and licensing system of the global markets being targeted.
Sainsbury's recent strategy will be revamping its entire store portfolio, moving into the convenience sector, launching a major non-food range. While among others it has been widely criticized in some quarters for lacking real focus and in order to overcome that a quick fix is designed to kick start an ailing business and set it on the path of growth.
Verizon continues to suffer from declines in usage of traditional phone service as people rely more on cell phones and the internet. Losses may also stem in part from price pressures arising from triple play offers, which typically offer discounts for carrying multiple subscriptions, or lack of consumer knowledge of the company's products and services.
Preparing a marketing plan helps in the allocation of resources properly, making good decisions and handling of unseen or unexpected complications that may become hurdle in the future development of the business. One of the important aspects of marketing plan is that it provides organized information about the company and importantly a good business plan helps in attaining a loan application.
No frills ALDI (short for "Albrecht Discounts") bought cheap land mostly on city outskirts, built cheap warehouses, kept a tiny staff, and carried mostly private-label items, displaying them on pallets rather than shelves. ALDI has more than 780 stores in 26 US states, but Germany (where ALDI has a 40% share of the grocery market) accounts for about two-thirds of sales.
residential and commercial plumbing, heating and air conditioning systems. The targeted budget for the marketing plan is $70,000, which will be shared amongst the list of specific actions that forms the marketing program. The plan is intended at ensuring a sales growth by 40% annually.
Thirteen new lawsuits are filed against it each day. Its 2003 turnover rate was 43 percent. In 2004, a full time worker averaged $9.64 an hour for a 32-hour week commitment. A clerk working at Wal-Mart will hear approximately 475 blips from her scanner per hour, these scans will then appear within the hour at the company's headquarters via its 460-terabyte computer system.
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