Nike emerged as the number one athletic footwear company in the US and secured the position of number two American brands in terms of name recognition among overseas consumers, the status of the company matched with that of renowned organisations such as IBM and Coca-Cola. This high degree of recognition is one of the main reasons how Nike has been so vastly successful. (Company overview accessed on 10.03.2006)
"Values and mission is the vision of Nike". Values and Mission both are hand glove, which makes the vision a meaningful. Nike's core values center on the spirit of competition and the thrill of winning, its mission is a big hairy, audacious goal that has led it to annihilate its competitors, Adidas and Reebok.
The company's goals include, delivery of value to the shareholders by building a profitable portfolio of global footwear, apparel, equipment and accessories brands. And High single digit revenue growth; Mid-teens earnings per share growth; Increased return on invested capital and accelerated cash flows; and Consistent results through effective management of its diversified portfolio of businesses.
Nike is continuously engaged in construction of its effective and impressive strategies and to achieve the goals with its profoundly qualified and experienced team of directors and presidents and its CEO. The strategies are focused in four key areas such as 1.Deepening the company relationship with consumers, developing, improving and maintaining the relationship with the consumers is vital for any organization especially the company engaged in the business of consumer goods; 2.Delivering superior, innovative products to the marketplace, it is very important to keep a keen watch on the improving trends in technology and fashion to and adjust the quality of the products to suit accordingly to the changed conditions there fore this good strategy which can keep the customers behavior intact with the company product; 3.Making the company's supply chain a competitive advantage, through operational discipline and excellence, the company supply chain also plays important role in the business sine it is ultimate wing which enables to reach the company product to the intended audience if this supply chain is not monitored, managed and not made at competitive and advantageous to the end audience the market for the product will immensely effect; and 4.Accelerating growth through focused execution, construction and planning of the strategies only the first step towards achieving the aimed growth of the industry the aims and objective can be achieved only when they are implemented and put into execution.. (Corporate Report, accessed on 10.03.2006)
How is information given to community
The communication strategies of the company with its audience includes the marketing communication teams these teams which includes the supplier chain, distribution chain and the sales divisions; Posters this mode of communication leaves impressions on the consumers about the company products, the posters depicting quality and its feature of the product the company wants communicate to the intended a