StudentShare solutions
Triangle menu

ACCOUNTING College - Essay Example

Nobody downloaded yet

Extract of sample

Cost extravagances in the airline industry had brought financial costs up decreasing profits but did not automatically mean increase in sales. Accounting problems and financial data were overlooked or neglected during the dot-com bust. First, too much money was spent on advertising which focused on selling and not marketing. Second, too much advertising money could have been saved if ads were focused on market segments. Cost extravagances in the airline industry had brought financial costs up decreasing profits but did not automatically mean increase in sales. First, too much money was spent on advertising which focused on selling and not marketing in both online and offline advertising(Churchill,1995). The prior selling attitude of companies as the strove to increase net profits had been to prioritize the seller’s aim to generate profits. The sad thing about this is that the customers’ needs and wants were put to second place or just simply not taken up. Thus, money was spent paying computer programmers large sums of money to make websites that would catch the eyes of prospective computer users. To prove that this type of strategy to increase sales was effective, the companies targeted all computers users whether they were inside the United States or in the United Kingdom or elsewhere. Unfortunately, there is no logic that increased advertising in the internet will automatically translate to increased sales.

For, man is a slow learner. This simply means that the traditional way of advertising through the usual media is more effective when compared to spending huge amounts of money on internet advertising(Etzel,2001). For one, people using the internet have installed anti -spamming and anti -advertising software. These software block unwanted spasm and advertising pop -ups. The current trend of marketing focused more on filling the needs of the customers. Thus, marketing has replaced massive costly unrewarding advertisements in many cases. Marketing is concentrated on determining what the customers' needs are. This is what the dot com companies should have done in the first place in order to avoid the bust which punished them through low sales increases.
Also, Marketing should replace selling as the corporate spending medium. This will increase sales while decreasing advertising expenses. A good marketing effort would be to make quality products at lesser cost. Also, providing after prior to, day of sale and after sales quality services by front line employees that have a heart to hear the customers' complaints, needs and suggestions. Thus, advertising money should be maximized by using media where more people can see the advertisements. These traditional media include the television, radio and the newspapers. Meaning it should be spent to market products with the corresponding accounting liability of increasing sales. Surely, too much money should not be wasted on advertising which focused on selling and not marketing(Jeffrey, 2004).
Second, too much advertising money could have been saved if ads were focused on market segments. The dot com companies spent unnecessary advertising money that tried to reach a wide area. For, the advertisements reach people from many countries around the world who were not interested to buy a product coming from the other side of the world. Economically, people find products locally made to be cheaper than products that are imported. Macro economics tells us that the currency exchange rate causes time delay from buying/selling to the receiving of money. This is true especially in third world countries where the people's per capital income could barely feed their hand to mouth existence(Pindyck,2001). Meaning, ads ...Show more


Accounting problems and financial data are used in decision making. Financial statement are used by managers to determine if advertising costs in both the off line (television, radio and print) as well as the Internet arena are kept to reasonable minimum…
Author : xferry
ACCOUNTING College Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"ACCOUNTING College Essay"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Management Accounting College Essay
The Terminology of Cost Accountancy defines standard costing as "the preparation and use of standards costs, their comparison with actual costs, and analysis of variances to their causes and points of incidence." The technique of standard costing thus involves:
8 pages (2000 words) Essay
Financial accounting College Essay
Fab Footwear Limited current ratio is slightly lower in the year 2009 as compared with the year 2008 and indicates a lower margin of safety with respect to meeting current obligations. Fab Footwear Limited current ratio will not allow them to take more debt as compared to previous years.
3 pages (750 words) Essay
Electoral College Essay
The citizens of the United States will vote for the electors that will also vote for the President (What is Electoral College). The electoral college was established due to two reasons. The primary purpose of the electoral college is to make a buffer between the President selection and the population.
2 pages (500 words) Essay
College Application Essay
I always felt as though I as singled out when I was growing up because there was no one like me. Because all of the professors at Gallaudet could understand American Sign Language, I felt
1 pages (250 words) Essay
Accounting (Essay)
A brief analysis of the notes to the financial statement pertaining to the trade payable figure presents the fact that the trade payable figure also comprises of other figures such as GST payables, deferred income and other
8 pages (2000 words) Essay
College essay
People that complete a college degree have better higher paying jobs. During my tenured in high school I demonstrated the ability to work with other classmates and provide support to me teammates during group assignments. I always pay close attention
2 pages (500 words) Essay
College Essay
It is with belief and confidence that I have settled on your institution as the perfect match for my ambitions, after researching on universities. As well as the qualities that the University of Wisconsin possesses, I also believe that I will flourish as a
2 pages (500 words) Essay
College admission essay
I acknowledged that management is one of the traditional courses that offers vast opportunities for employment. Likewise, since I have been recognized by my parents, peers, and academic instructors, as manifesting leadership traits and skills, I deemed it appropriate to
1 pages (250 words) Essay
College essay
for any toddler and I got good things such as toys, got to go to Disneyworld (or at least the version of it then) and even attended a private kindergarten and middle school. All this however tumbled down with the separation of my biological parents. My father was the sole bread
2 pages (500 words) Essay
College Essay
The environment is constantly changing, and there is global increase daily. It is another challenge; therefore, it is important that people are equipped with skills that will enable them operate effectively in this environment. Effective leadership is another challenge
3 pages (750 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us