StudentShare solutions
Triangle menu

SWOT Analysis of Apple - Research Paper Example

Nobody downloaded yet

Extract of sample
SWOT Analysis of Apple

It could not be denied that this name has assisted them in becoming better pioneers of quality product and high-end service in the field of technological developments.
As noted earlier in the discussion, Apple is a well-known brand worldwide. It is undeniable that this brand has naturally grown among the other brands that introduced high-end quality to the market. As an established brand, it could be observed that Apple Computer Corporation is already a well-known name in the industry that the market would likely be able to readily trust. (Carlton, 2000, 33)
IT is also noticeable how the pioneering status of the organization was able to carry out its name in the field of global trade. Certainly, through this status, Apple has no problem penetrating any outside market besides the United States and the United Kingdom Territories. (Deutschmann, 2000, 43)From this particular fact, it could be observed that it is an essential asset of the corporation to take great concern of the fact that they were already able to establish the right kind of reputation for their carrier brand to make a great impact in the world market.
Marketing the said brand to the worldwide number of target purchasers would become much easier to handle since the reputation of the organization has already been trusted within the global market. The proof for this fact had been continuously presented through the level of sales that the corporation annually makes worldwide. The level of profit that is set for the
One particular mater that is serving as a weakness on the part of the business strategies adapted by Apple Corporation, as their primary asset against global competition, is that of loosing their contract with that of IBM and replacing their processor with Intel. This particular approach to change may cause a lot of troubles on the part of the confusion of the people as to what particular brand they are supposed to trust.
Of course, both Intel and IBM have their own reputations in the industry. Over the years, there are some percentage of the major customers trusting Apple Computers simply because they trust IBM as a quality producer and distributor of processors. Hence, with the sudden change of provider, some of the customers may make different decisions when it comes to purchasing the products that they are offering today.
OUTSOURCING is also one issue that may serve the Apple Corporation both the best and worst results of business. It could be noted that as the company began to outsource from China, India and Taiwan, the cost of expenses on the part of the company has decreased, giving them better chances of decreasing the rate of their products as offered to the market. However, it is also through this particular fact that some of the major clients of the organization may be lost simply upon knowing that the other parts of the gadgets distributed by the company was not made from the United States or UK. This situation cannot be controlled simply by saying that the works from other countries where the company outsourcers its programs and hardware parts from are of high-edge quality. Some consumers could not be robbed off from their belief on the brand and manufacturer that they trust.
With the growing number of technological gadgets released in the market every now and then, it could be ...Show more


Apple Computers Corporation is among the pioneer organizations around the world who first introduced high tech living to the human society. From simple technological gadgets towards the most complicated ones, Apple computers was able to establish a name of high level competency in the field of technological industries…
Author : macyfritsch
SWOT Analysis of Apple essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"SWOT Analysis of Apple"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Company analysis: Apple Inc
..6 3.4 Marketing Strategy…………………………………7 3.5 SWOT……………………………………………..7 4. Financial Analysis…………………………………………..9 4.1 Balance Sheet…………………………………….
11 pages (2750 words) Research Paper
SWOT analysis on Apple company
The company designs the best computers in the world with iLife and iWork. It also leads the digital music revolution with its iTunes and iPods online stores. The company reinvented the mobile phones with its invention of App store and iPhone and has introduced magical iPad which is defining the future of the computing devices and mobile media (Apple Inc., 2011).
4 pages (1000 words) Research Paper
Company Analysis: Apple
SWOT analysis is a tactical formulation method employed to evaluate the strengths, limitations, opportunities and perils in a company. The following is a SWOT investigation for Apple. Strengths; these are features of a firm, which are valuable to realize the objectives.
5 pages (1250 words) Research Paper
Scanning the Environment
This essay will review a case study on Apple Inc. and determine certain facts by performing a SWOT analysis of Apple in order to help the organization to improve its strategies. It will also include a clear explanation of the strategic factors that will be discussed in the SWOT analysis.
3 pages (750 words) Research Paper
Apple SWOT analysis
This section analysis Apple’s current mission statement, its strengths compared to its competitors, and its segmentation, targeting and positioning of market strategy. Mission Statement According to Besanko et al (2009), the current Apple’s mission statement explains the company initiated the personal computer revolution in the 1970s, marked by the launching of Apple II, after which Apple modified and reinvented the personal computer in the 80s marked by the launch of Macintosh.
4 pages (1000 words) Essay
Apple Marketing analysis
need for comparison with other competitors. Throughout the presentation, Jobs highlighted the fact all the features invented by Apple since its creation were incorporated in the IPad (allaboutstevejobs, 2001). The auto sync ability of the IPad created a significant marketing trend.
5 pages (1250 words) Research Paper
Apple SWOT analysis
This is strength because with strong brand recognition or strategic brand management, customers or potential buyers are most likely to develop strong loyalty towards certain brands (Tsai, 2011, p.521). With this, Apple may be one of the companies in its industry to produce a considerable market share.
6 pages (1500 words) Essay
SWOT analysis of Apple Computers, Inc
Thus I being a manager of a competitor of Apple Computers did a SWOT analysis on Apple Computers to find out as to what how my company can compete with it. This essay would further describe the SWOT analysis and would provide with the necessary recommendations to my company.
6 pages (1500 words) Research Paper
SWOT analysis for Apple (iphone only ) in China from the prospective of company/product of a developed economy that move in an emerging or developing economy-
China is one country which smartly used the opportunities of globalization and liberalization in order attracts maximum foreign direct investment. Foreign organizations
5 pages (1250 words) Research Paper
Macro Analysis about Apple
Since it was founded in 1976, the company has relied, on the innovative competencies, to maintain a competitive advantage. However, although the
8 pages (2000 words) Research Paper
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us