Dress and Ideology within the Kiss Army

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The Kiss Army is essentially a fan club for the rock group Kiss, who was very popular in the 1970's and into the 1980's in the United States and many other parts of the world. Despite the fact that this band reached its peak of popularity decades before now, there are still very loyal fans who own all the band's albums, purchase Kiss licensed merchandise and clothing and watch concerts and related television shows.


The band is one of a few different bands, notably of the 1970's and 1980's, to dress up and paint their faces for shows and they did so out of a desire to be different from the norm. Working together with the odd dress were the outrageous antics of the band members, all designed to scare away those people not suited to the lifestyle; subsequently it was these aspects of Kiss that pulled in many loyal followers because of their own innate desire to be different from the masses. Because of this, it is ironic that the struggle to be different culminated in the conception of a club; the Kiss Army boasts thousands of members and each of these is dedicated to the principles on which the band was founded: namely, the daring to be different and to willingly repulse normal members of society, and of course a real appreciation for the music. It was this undying fan loyalty and image that helped Kiss become of the most successful bands of all time in terms of merchandising2.
Kiss Army member Chris Jenson has said that being a part of this particular fan club is unlike any other fan club experience: "Kiss Army members are more adventurous and connected to each other than people ...
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