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It is hard to imagine that a day will come when Diet Coke and Pepsi would be good for your health. But this day might be coming after all, according to business reviews, marketing researches and advertising campaigns. Coca Cola and PepsiCo are planning to launch a new brand of vitamin fortified soft drinks…
It is hard to interpret this new move of soda giants. It could be a step in the right direction, or another corporate lie aiming at health-oriented people who would think they are making the right choice by consuming chemical-infused sodas that might not be so healthy for them in the long term perspective.
According to a recent publication in The New York Times, a new advertising battle is brewing between soft beverage giants Coca Cola and PepsiCo (Martin, 1). After the cola wars, the diet cola wars and the mid-calorie cola wars, a vitamin cola war is ahead. Diet sodas will be dueling to entice consumers with the promise of a little healthy extra in their glass.
Coca Cola plans to introduce a new brand of diet Coke with vitamins and minerals. The company is preparing for a spring or mid-summer launch of the Diet Coke Plus. PepsiCo is also ready to shoot. Their new Diet Pepsi Max will be infused with ginseng and more caffeine than the well-known, regular Diet Pepsi. The company is also preparing a vitamin counter-attack - Tava, which is expected to hit the shelves in June.
Both diet sodas respond to a growing market niche. The health and wellness industry boom created a new category of "functional beverages". ...