Response - Essay Example

Only on StudentShare

Extract of sample

It is hard to interpret this new move of soda giants. It could be a step in the right direction, or another corporate lie aiming at health-oriented people who would think they are making the right choice by consuming chemical-infused sodas that might not be so healthy for them in the long term perspective.
According to a recent publication in The New York Times, a new advertising battle is brewing between soft beverage giants Coca Cola and PepsiCo (Martin, 1). After the cola wars, the diet cola wars and the mid-calorie cola wars, a vitamin cola war is ahead. Diet sodas will be dueling to entice consumers with the promise of a little healthy extra in their glass.
Coca Cola plans to introduce a new brand of diet Coke with vitamins and minerals. The company is preparing for a spring or mid-summer launch of the Diet Coke Plus. PepsiCo is also ready to shoot. Their new Diet Pepsi Max will be infused with ginseng and more caffeine than the well-known, regular Diet Pepsi. The company is also preparing a vitamin counter-attack - Tava, which is expected to hit the shelves in June.
Both diet sodas respond to a growing market niche. The health and wellness industry boom created a new category of "functional beverages". ...Show more


It is hard to imagine that a day will come when Diet Coke and Pepsi would be good for your health. But this day might be coming after all, according to business reviews, marketing researches and advertising campaigns. Coca Cola and PepsiCo are planning to launch a new brand of vitamin fortified soft drinks…
Author : monafahey
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Response Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

History Response Essay for, "Goodbye to all that" by Robert Graves
In this illustrious book, which was written by Graves in his thirties, the author mainly deals with his childhood, youth and military service and the author bids goodbye to all that belong to his past. "The objects of this autobiography, written at the age of thirty, are simple enough: an opportunity for a formal goodbye to you and to you and to you and to me and to all that; forgetfulness, because once all this has been settled in my mind and written down and published it need never be thought about again; money." (Graves, 5) Therefore, the intention of the author in writing this autobiography is to relieve his thoughts and feelings about his childhood, youth and military service and the au
5 pages (1250 words) Essay
He highlighted four focal points. The first point concerns the use of prisons. Bottoms underlines that the research clearly showed that the trends in sentencing indicates an increase in English prison population which is not necessarily the result of an increase in the seriousness of the crimes.
7 pages (1750 words) Essay
Response paper Essay
It would be interesting to note that what the Gospel of John fairly implies would be quite difficult to grasp and understand for early Jews which the Gospel of Luke can compensate. It is probably why the character of Nicodemus found its way in the production of Stevens (The Greatest Story Ever Told) totally unheard in the Gospel of John that most films depict a rendition according to the Gospel of Luke.
3 pages (750 words) Essay
Electronic Commerce Response Essay
This potentiality has been recognized by many businesses, both large and small, which are now using the internet as an appropriate place for conducting commerce and accordingly marketing plans are being drawn. According to the Association of National Advertisers, nearly 44 percent of the U.S.
3 pages (750 words) Essay
Disaster Response & Recovery Essay
As the Disaster Coordinator of the City I realize that I have to reach for connected and required agencies immediately reverting to National Response Plan, presuming it was a terrorist attack. Having no opportunity to verify my assumption, I have to plunge into immediate emergency action.
2 pages (500 words) Essay
Response Essay
For a child of immigrant parents, language skills were an important aspect of the assimilation process. Amy was proficient in both English and
3 pages (750 words) Essay
Patient protection and affordable care act(H.R. 3590)
The reform’s aim is to regulate public and private insurance companies to meet the demands of the public for efficient medical services. However, before the reform was signed, there were speculations that the reform will do the contrary of
4 pages (1000 words) Research Paper
Response essay
Kiefer argues that online writing classes often fail students because the interactions in the platform are mainly textual. While Kiefer’s arguments may be valid, I am of the opinion that online learning is of increasing importance in
3 pages (750 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email