Technology has facilitated competence and the most efficient and cheap labor is hired due to globalization (Dowling 1999, pp. 27-43). With globalization the computer production has become global and its production is spread to over 40 countries. Dell, Microsoft, IBM etc. are brands known in every part of the world. Globalization has enabled such global brand recognition and brand awareness amongst the customers (Ding and Akhtar 2001, pp.946-65).
Ding and Akhtar (2001), claim that this industry has had revolutionary changes because of globalization and all the giant players have production chains that are spread across major regions of the world. A focus on the market leader Dell reveals the influence globalization has had on the production chain and the human resource.
Dedrick & Kraemer (2002), claim that the personal computer industry shows the impact globalization has had on the business world. However, Dell has shown remarkable growth and is the current market leader when it comes to reaping the advantages of globalization.
Dell has been able to maintain its business model even in the globalizing industry through its smart planning and strategies in line with globalization. ...Show more