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Mobile Commerce Market in Hong Kong - Book Report/Review Example

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Mobile Commerce Market in Hong Kong

However, one feels that every analysis should be complemented with a set of strategic recommendations for the findings/ weaknesses identified during the analysis. As per the specified objectives of this report, the reader does not get any hint on how the situation can be improved; how can Hong Kong market exploit the benefits out of this m-commerce technology; and what could be the strategic road map for such changes. The scope of this report is limited to presenting the as-is situational analysis of the state of affairs in Hong Kong markets for mobile commerce.
It seems that the research problem is to study the existing mobile commerce market in Hong Kong without in-depth analysis of the factors that can be tuned to enhance mobile commerce productivity, increase usage by customers, and adds to the popularity of this relatively new technology. The scope of the paper has been loosely defined.
The research has been carried out for the Hong Kong's mobile commerce market. However, the report does not seem to refer to any previous work or literature in this area. There is not a single source in references list that points to an earlier study conducted for Hong Kong mobile commerce market. It is hard to believe that this is the first piece of literature in this area. ...
Though, it does not introduce the audience to these six operators, but the paper presents a fine quality description of the products and services provided by these six mobile operators in Hong Kong; and it also provides an insight into technological layout of these services and products. This gives some indication that an effective market study and analysis have been carried out for developing this section of the paper.
Unfortunately, the paper does not have much to offer in this area. Till the end of this research paper, the users remain unaware of the methodology that was carried out to conduct research and obtain the findings. There is no description of how the research was conducted and the readers are left to figure this out by themselves. Although the article is rich with facts and figures yet, most of them are not provided with adequate references to ensure that these have been taken from reliable sources. This reduces the overall reliability of the report as well. In addition, the paper does not provide any evidence that any one of the six mobile service providers have been contacted to develop the paper. It seems that everything has been gathered through secondary research and no effort was made to collect and analyse primary data. The readers are left to do the guess work to find out whether any real research has been undertaken for development of this paper. In absence of a defined methodological framework, it is difficult to establish the sanctity of the whole work.
Results and Findings
The results of the research have been presented in an orderly and professional manner. The authors have given due thought and care towards drafting the findings from the research that they have carried out. These findings ...Show more


The main aim of this paper is to provide an 'Analysis of Mobile Commerce Market in Hong Kong'. The title of the article, as stated above, is clear enough to provide a hint to readers about the environment and setting in which the research was to be carried out…
Author : nolanreba
Mobile Commerce Market in Hong Kong essay example
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