Got a tricky question? Receive an answer from students like you! Try us!

British Airways strategic management - Case Study Example

Only on StudentShare
Case Study
Pages 5 (1255 words)


Sadler, P. and Craig, J.C. (2003,p9) states the strategy is highly complex concept and includes various notions like purpose or mission, policies, objectives or goals of the company, SWOT analysis, planning, scheduling, implementation, sustainable competitive advantage which is supported through the definition of David R.F (2006, p5) stating strategic management as an art and science of formulating, implementing and evaluating cross functional decisions enabling the organization to achieve its objectives…

Extract of sample
British Airways strategic management

and Stahl, M.J. (1997, p. 2) that managers of organizations need to anticipate and adapt to change by keeping in touch with the external environment of the organization. The present chapter is focused on British Airways which is one of the world's favourite airlines as it carries more international passengers to more destinations than any other air carriers (Haberberg, A and Rieple, A, 2008:458). Since its establishment in the year 1919, the British Airways has come a long way to be one of the reputed airlines in the world and continuously returning profits at the end of financial years, which most of its competitors are unable to do so. The secret for the success of British airways is attributed to its strategic management decisions (Cole, G.A., 2003:191) and hence the present research is undertaken to study the process of planning, development and implementation of management strategies in order to know the actual success factors like management, human resource, finance, marketing and communication.
The British Airways' forerunner company Aircraft Transport and Travel Limited (AT&T) launched the world's first daily international scheduled air service between London and Paris, way back on ...
Download paper
Not exactly what you need?

Related Essays

British Airways
The company also improves its efficiency by lessening the day its pays off its suppliers and collects from its customers. An investor is most likely be attracted by the escalating share price of British Airways but be put off by the 0 dividend yield.…
14 pages (3514 words)
British Airways PLC
Likewise, The current ratio above shows that the total assets for the year 2006 was 1.18 times the total liabilities of the year. This means that the company will be able to pay all their current liabilities as well as long term liabilities when the maturing date for their payments arrive. In addition, the 2007 current ratio is better than the 2006 current ratio.…
11 pages (2761 words)
British Airways Essay
The major external trigger was the recession in UK that trimmed down passenger numbers and increased fuel prices considerably. To make matters worse, BA had low productivity despite the fact that it was overstaffed with 58,000 employees, lacked economies of scale despite the merger of BEA and BOAC, and had high customer dissatisfaction level that led to poor image. On top of these situations was the critical cultural rift amongst leaders and employees. Divisional differences were very evident taking into consideration that there were two chairmen, different set of executives, and detached…
2 pages (502 words)