StudentShare solutions
Triangle menu

British Airways strategic management - Case Study Example

Not dowloaded yet

Extract of sample
British Airways strategic management

and Stahl, M.J. (1997, p. 2) that managers of organizations need to anticipate and adapt to change by keeping in touch with the external environment of the organization. The present chapter is focused on British Airways which is one of the world's favourite airlines as it carries more international passengers to more destinations than any other air carriers (Haberberg, A and Rieple, A, 2008:458). Since its establishment in the year 1919, the British Airways has come a long way to be one of the reputed airlines in the world and continuously returning profits at the end of financial years, which most of its competitors are unable to do so. The secret for the success of British airways is attributed to its strategic management decisions (Cole, G.A., 2003:191) and hence the present research is undertaken to study the process of planning, development and implementation of management strategies in order to know the actual success factors like management, human resource, finance, marketing and communication.
The British Airways' forerunner company Aircraft Transport and Travel Limited (AT&T) launched the world's first daily international scheduled air service between London and Paris, way back on 25th August, 1919 (www.britishairways.com). Presently it is the world's largest international airline and has global flight network through USAir, Qantas, and TAT European Airlines serving 95 million passengers a year using 441 airports in 86 countries and more than 1000 planes. (www.fundinguniverse.com) British Airways Ltd came into existence with the merger of many smaller airlines to form Imperial Airlines which was later nationalized into the present original form. (www.bizcovering.com) Cole A.G. (2003, p.192) states that the company has been able to achieve considerable rate of success all these years just because of its effective strategic management decisions including maintaining a sustained marketing campaign, focusing on the requirements and preferences of business customers which resulted into development of brands like Concorde, First Class, etc; focusing on the needs of private passengers and tourists, marketing the excellent reputation of the company's safety and engineering aspect, providing effective customer service through the use of information technology, promoting an extensive programme of staff training ensuring the efficiency, productivity and awareness of the employees. The company adopted a strategy of alliance and mergers which was advantageous to provide service to more ...Show more

Summary

Sadler, P. and Craig, J.C. (2003,p9) states the strategy is highly complex concept and includes various notions like purpose or mission, policies, objectives or goals of the company, SWOT analysis, planning, scheduling, implementation, sustainable competitive advantage which is supported through the definition of David R.F (2006, p5) stating strategic management as an art and science of formulating, implementing and evaluating cross functional decisions enabling the organization to achieve its objectives…
Author : auernia
British Airways strategic management essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"British Airways strategic management"
with a personal 20% discount.
Grab the best paper

Related Essays

Strategic Management at British Airways
Further it is been found necessary that corporations address the issue of cultural diversity, communication, and training barriers as they manage more diverse workforce (Haines, 2000:p.4). Strategic planning is an involved, intricate and complex process (David, 2006:p18) tailored to the type of organization, can be much simpler and effective (Camillus, 1986:p8).
10 pages (2500 words) Case Study
Qatar Airways Marketing Strategy

This same study aims to improve on the research results of the two previous studies cited above which are a decade apart. It is worth mentioning that after almost a decade also, this particular study on Qatar Airways’ nation and tourism branding will add up to the body of knowledge in marketing for the airline industry.

11 pages (3500 words) Case Study
Business analysis (British Airways)
British Airways Chief Executive Willie Walsh unveiled the British Airways Business Plan Year 2006-2008 in 2006. So now in 2008 February , this statement have to be seen in the context of the goals which were made back in 2006. Let us start with looking at British Airways themselves , So that we get to know the Airline.
10 pages (2500 words) Case Study
Service Operations Management
Also, operations management seems to be concerned primarily with the process of delivering a service, despite the fact that developing the service outcome is largely influenced by a service marketing orientation (Mayer, Bowen, and Moulton, 2003). Lovelock and Wirtz (2004) described the service concept as the outcome received by the customer consisting of an assortment of primary and supporting elements which can be both tangible and intangible.
8 pages (2000 words) Case Study
British Airways Case Study
It is first of all necessary to understand the factors that determine long term financing and how this could impinge operations of BA. It is seen that, by and large, there are a number of determinants that constitute the pattern of financing that needs to be followed by BA and they are as follows:
10 pages (2500 words) Case Study
An analysis of the financial situation of British Airways
The latest balance sheets and other financial statement have been observed and the calculation with regard to the company's profitability position, liquidity position and asset management position has been calculated. Comments are accompanies for each and every calculation that has been performed.
20 pages (5000 words) Case Study
Report on British Airways
It serves 150 destinations in 75 countries around the world to transport 36 million passengers in a year (BA fact book 2007; british-airways.com). BA is the founder member of oneworld airlines including American airlines, Quantas, Iberia, Cathay Pacific etc.
8 pages (2000 words) Case Study
Strategic Management of Ryanair
(Yan Mei - Guihang Guo and Riaan Barnard, 2005) The existing rivalry between the two major budget airlines (Ryanair and Easyjet) is comparatively lower as both have strategically avoided the direct competition by choosing not to serve the same sectors and routes.
10 pages (2500 words) Case Study
661 dupont, british airways, Tyco
son had arrived the university and was looking for the methods or ways to improve the overall effectiveness of the organization rather finding out the weaknesses and working upon them. The focus on the overall increase in the efficiency of the organization will help in the long
9 pages (2250 words) Case Study
British Airways: an innovation lab in the sky (ungrounded campaign)
The company has numerous international destinations with the United States being one of its largest markets. The company has intimate ties with the United States. It, for example, is one of the long-term customers of Boeing, an
7 pages (1750 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation