as the social aspects of CSR strategy and how PPR can streamline its operations in order to operate sustainably without causing much damage to the environment while remaining viable in manufacturing its luxury brands.
It is undoubtedly true that every organisation operates in a physical environment with people from diverse cultural backgrounds and are likely to be affected directly or indirectly by the operations of such organisations. It has been noted that there is need to establish goodwill with the values and norms of any given society the organisation would be operating in as a way of promoting mutual understanding. Thus, CSR entails doing good things to the society in which it would be operating in. It has also been noted that CSR strategy driven by leadership development is very effective in that it will stimulate positive employee performance while at the same time cultivating a sense of trust among the members of the community it will be operating in.
It has been recommended that Pinault’s PPR should streamline the operations of the organisation in such a way that the products retain their value and luster while at the same time striving to minimise the impacts of environmental degradation through its activities. This must be done in such a way that does not compromise on quality since luxury brands are meant for prestige.
The concept of corporate social responsibility has become topical during the current period but there is no one agreed definition about the whole concept (Knights and Willmott (eds.) 2007). CSR has been defined as a function that transcends but includes making profits, creating jobs and producing goods and services (Oketch 2005 as cited in Smith 2003). On the other hand, (Strydom 2004 p.11) concurs that “Social responsibility is the concept that maintains that businesses are part of the larger society in which they exist and are accountable to the society for their operations.” In other words, there is need for the