The effect of advertising particularly of junk food marketing has been an important issue in regard to the wider discourse of the relationship of children and the media and its impact on their health. Strong evidence points to its direct relationship with the rising trend of…
The controversy in regard to advertising food is anchored on two main issues. The first is when food marketing presents false and misleading claims and the second is when it contributes to the increasing health problem among its target audience. The latter is particularly fundamental in the call for the advertising ban of junk foods targeted towards children. According to Hayes and Laudan (2008), marketing is held to be partly responsible for the worsening health problems especially of children because so much money is being spent on food advertising that pander unhealthful foods. (682) This report would argue in favor of the advertising ban on junk foods targeted towards children in Australia based on one important argument: Children are not yet capable of making wise food choices and that they cannot distinguish what is information from pure sales pitch. This is the reason why marketing junk food to children
About $3 billion is spent annually on designing packaging specifically aimed at children, and lines of food have been developed to appeal specifically to children. Such foods often contain a lot of added sugar and coloring. Food companies have created friendly mascots, built playgrounds in restaurants, included toys in their products, and developed Web sites and online games. In addition, child psychologists have been enlisted to help craft commercial messages that appeal to children’s desire to have fun, feel independent or be popular. (682)\
The attention, as demonstrated by the above evidences, on children as a target market is driven by the fact that children could prove to be a lucrative market. Research on spending patterns as documented by Paul Foxman (2004), for instance, reveals that children under twelve years old spend more than $11 billion of their own money and that they also influence family spending decisions worth another $165 billion on food, household items, ...
Cite this document
(“Should junk food advertising (advertising food with high Essay”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/386777-should-junk-food-advertising-advertising-food-with-high-sugarfatsalt-content-be-banned-in-australia
(Should Junk Food Advertising (advertising Food With High Essay)
“Should Junk Food Advertising (advertising Food With High Essay”, n.d. https://studentshare.net/miscellaneous/386777-should-junk-food-advertising-advertising-food-with-high-sugarfatsalt-content-be-banned-in-australia.
The promotion of the junk food through the media spells doom to the health living of an individual and the nation as a whole. Health is a major apprehension among different stakeholders in the world (Moton and Dumler, 2009).
The intake of food therefore needs to be controlled. Now, while this can be regulated at the personal level, certain external stimuli can only be monitored and restrained through proper and suitable legislation. Food legislation comprise of the set of laws, which rein the processes of production, processing and retailing the food products.
Therefore, people have the tendency to give more junk foods and other processed food items for their children. Junk foods are easily available foods and very high in carbohydrates and this promotes excessive fat. Excessive use of junk foods and processed foods in day to day life paved the way for serious health problems among the children.
The key driver and motivator in reducing the input of 'junk foods' is the desire to look attractive and avoid the banter of peer group. To understand the association of the number of hours of television watching and obesity and the reasons for the same, a market research survey was undertaken among the two user groups - mothers of children in the age group of 4 to 15 and among the children themselves among the age of 10 to 15.
In going through this, international laws through the United Nations, European laws as mandated by the membership of the United Kingdom to the European Council, existing treatises, among others that uphold the rights of every individual shall be incorporated in the discussion in order to facilitate clearly the link between these anti-racism laws or policies in the development and provision of social care.
The junk food legislation seems to be a great solution to the problem of childhood obesity. But consider the following.
If kids could not shed off their eating habits, no ban could stop them from eating junk food. They simply buy junk food from profit-minded entrepreneurs or bring their own junk food from home.
Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins.
Junk food is something that children love to eat everyday. Children are always given instructions about not to eat junk food in bulk or more frequently to which some would listen and some may not. Kids who cannot control eat outside home frequently the junk food are prone to the risk of diseases like Cardiovascular-CVD, etc.