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Managing Change: The Past, the Present and Possible Future of the Cathy Pacific Airlines - Essay Example

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Managing Change: The Past, the Present and Possible Future of the Cathy Pacific Airlines

The company’s main head quarter is in Hong Kong International Airport.
The performance of the company has improved significantly. It grew from annual handful of arrivals and departures flights in 1946 to over 138,000 flights in 2009, transporting over 25 million passengers and 1.6 million tones of cargo and mail. All the above exemplary achievement were realised by operating in over one hundred and sixteen destination in thirty five countries in the five continents. Furthermore, Cathy Pacific Airways Limited is listed on The Stock Exchange of Hong Kong Limited. The company is owned by Swire Pacific Limited, Air China and CITIC Pacific Limited. The company owns 18.1% of Air China Limited.
The company has had its own troubles. It sacked forty-nine pilots after the company’s ever largest industrial action in 2001 and on November 2009, 18 of the 49 sacked pilots won a court case against the company for breach of contract of employment and defamation. .The Company and the airline industry as whole experienced some commercial challenges since its inception. The challengers were September 11th terrorist attack, Gulf war, SARS, HINI, Competition anti-trust battles and rocketing fuel prices.
However, the company has continued to make significant performances in its operations that were guided by management led creativity and innovation. As a result, the company has emerged has one of the most coveted and fierce one in the airline industry.
The company has undergone a series of changes in the management, ownership, growth and expansion inception in 1946. Most companies in the aviation industry have succumbed to the commercial and management challenges in the aviation industry but Cathy Pacific Airways Limited has always forged ahead taking over competitors and overcoming industry challenges. This has been possible through good and able management. The company is robust about the future ...Show more


The founders were Roy C. Farrell (American) and Sydney de Kantzow (Australian) both of whom were ex-air force pilots. The company has grown in leaps and bounds since inception despite some of the challenges…
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Managing Change: The Past, the Present and Possible Future of the Cathy Pacific Airlines essay example
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