Creativity is important to every organization and can solve any problem. The success of the organization depends a lot on the capacity of the employees to invent new things, solving problems and imparting new ideas.
The main issues unraveled in individual creativity research are “General Personality, Big Five Personality and Self Perception” (Egan, 163). In addition to these factors, several other sub-factors also have an impact like “creativity goal setting, evaluation and feedback, teamwork, role models and leadership and supervision” (Egan, 164).
The Creative Personality Scale (CPS) is one of the most widely followed techniques in measuring individual creativity. The study found that creativity of a personality is enhanced by support from family members and peers.
The system of evaluation and feedback can negatively affect the creativity of the employees. This curbs the natural instincts of the employees to improvise or rendering new ideas and hence creativity is negatively affected.
The article dwells on individual creativity and the external factors influencing it. It forms a detailed study in understanding the creativity of the employees. Creativity is driven by many influential factors. It has to be kept in mind that creativity makes people more inclined towards work and drives them to work that much harder. A true leader will encourage creativity among the employees and thus will help in increasing the productivity of the organization. The article provides a detailed study on the external factors influencing creativity. To be an effective leader one has to keep an account of the external factors, as this would help to increase the creativeness of the employees.
As we can infer from the article, satisfaction of the jobs is very essential in increasing the creativity of an employee. The job fulfillment of an entity relies upon the individual perception of the jobs. Therefore, it is very essential to choose the right kind