Bear Grylls Entrepreneurship - Essay Example

Next this paper will postulate as to the marketing strategy employed by the man in order to achieve this level of success followed by a critical discussion of how this marketing strategy might serve him in the near to late future. Lastly this paper will conclude with some remarks regarding how the strategies employed by Bear Grylls bight apply to some other individuals trying to achieve the same level of fame as this enterprising young entrepreneur. According to Martin (2004) in an interview with Grylls he indicated that although it is the case that Grylls was born in Northern Ireland when he was four years old the family moved to the Isle of Wight and his father was conservative party politician Sir Michael Grylls.

Grylls was born Edward Michael Grylls but was given the nickname ‘Bear’ by his sister whilst he was sill a young man. According to City Speakers International (2010) it is the case that Grylls was educated at a number of different places such as Eton College and the University of London, however upon graduation Grylls spent several months hiking around the Himalayan Mountans. It was during this time that he decided to join the Special Air Service and during a parachuting accident in Kenya he managed to crush three vertebrae which nearly cost him his life and could have left him paralyzed.

It was during his lon rehabilitation that Grylls ended up being discharged and redirected all of his efforts at achieving a childhood goal of climbing Mount Everest. According to City Speakers International (2010) on May 26th, 1998 Bear became the youngest of all British climbers to successfully ascend to the summit of Mount Everest and return alive. It has been estimated that one out of every six mountaineers who attempt to climb to the top will die in the process. It was upon this foundation of excitement and lust for adventure that Grylls began a number of other major extreme endeavors.

According to Blundell (2003) Bear circumnavigated