StudentShare solutions
Triangle menu
  • Home
  • Subjects
  • Miscellaneous
  • 1)Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and di

1)Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and di - Essay Example

Nobody downloaded yet

Extract of sample
1)Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and di

Implementing effective segmentation strategies is an efficient way with the help of which better outcomes can be generated. If firms are well aware of the needs and demands of the customers, then they can cater them accordingly and can produce better outcomes. (Pride, pg 753, 1995)
The above-mentioned elements should be taken into an account in order to start a fast food organization. In every place or area, there are numerous customers with different sets of needs and demands; same is the situation with the UK. To open a fast food organization in the UK, segmentation should be done in an appropriate manner. Different techniques can be followed to know the needs and demands of the customers. Different researches can be first conducted to know the thinking of the customers. Analyzing the mentality of the customers, viewing them and then taking a decision is an important step, which should be considered properly. Surveys should be conducted to find out the taste of people, in order to know what food items are needed, whether they are meat or chicken lovers. What the ratio is of the people who want meat or chicken in their food. By doing this kind of survey or research better solutions can be made with the help of which enhanced outcomes can be developed and this will benefit the overall organization. Doing survey is an important and the foremost responsibility of every organization in order to know the needs and demands of the customers. (Pride, pg 753, 1995)
After doing a survey, temporary food stalls can be maintained to know the future results. With the help of this method, the seller can know how many people there are there who are attracted towards their food items. What is in their minds, what they need and thus with the help of this method, potential buyers can be attracted to the item and this will help in generating better and effective outcomes. There are various ...Show more

Summary

Segmentation is done to know the actual needs and demands of the customers, to know what they want in what style and what amount. Segmentation is done…
Author : derickbechtelar
1)Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and di essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"1)Market segmentation is increasingly considered very important in relation to marketing of goods and services in recent times. Accordingly, write conceptually on how a fast-food organisation that wants to operate in the UK could segment its market and di"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Merketing Segmentation of The Food Industry
High growth in the fast food industry in the initial stages during the year 2005 to 2009 gave rise to many players of the market to serve the consumers with different types of foods based on the demography and taste of the people in different parts of the world.
12 pages (3000 words) Essay
Market Segmentation
[Professor’s Name] [Writer’s Name] [Course Title] [Date] Market Segmentation The market consists of different types of consumes that have a variety of needs and various types of products (Kotler, pp.44). The market further divides itself into different types of consumers, further divided into subgroups and segments.
5 pages (1250 words) Essay
Contemporary Business and Management : Case Analysis Details : Market segmentation is increasingly considered very important in
The paper describes and justifies the most appropriate considerations in identifying and segmenting the UK IT market by the company in addition to the benefits that it will achieve through this form of marketing. Table of Contents Abstract 0 Table of Contents 1 Introduction 1 Aspen Communications 2 Products and Services 3 Identifying and Segmenting the Market 3 Benefits of segmenting the Market 5 Conclusion 7 Introduction With advancement in IT and increased competitiveness within the business environment, a higher demand for IT services and products within the UK market is evident.
7 pages (1750 words) Essay
Market Segmentation
This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its marketing operations.
3 pages (750 words) Essay
Market Segmentation
According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by business organization entails employment of appropriate marketing mix within consumer environments.
5 pages (1250 words) Essay
Market segmentation and marketing strategy
By way of the opening up of the European Union (EU) to a lot more associate countries, there now subsists a completely new market of ethnically dissimilar spectators famished for fashionable culture. As an English language EU member, the UK is to a certain extent exceptionally situated to act as a launch pad for the artists interested in this budding market.
10 pages (2500 words) Essay
Market Segmentation
This report is based on the analysis of market segmentation, application of marketing mixes and the final assessment of the two new products launched by EKON. EKON is a UK based company and known for its excel in furniture. Sofas, dining furniture, office chairs and desks are some of their popular products that they supply through their high street stores.
9 pages (2250 words) Essay
Global marketing, consumer behavior, market segmentation
Many multinational corporations target customers from different parts of the world. It is imperative for marketers to customize their advertising efforts depending on the global market they are targeting. People from Europe have
4 pages (1000 words) Essay
International Marketing: International Marketing Plan for Hardee's to enter Australian fast food market
This is naturally impacting the traditional and long existing buyer seller relationship. Apart from that, with the emergence of virtually connected global markets, the factor of
16 pages (4000 words) Essay
Market Segment
is a significant effort to the company, not just because it will expand our operation, but it will give the company a competitive advantage in the ever-competitive markets. Exercising participative leadership is one of the most important ways in which our company can improve
4 pages (1000 words) Assignment
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment