The article also aimed to establish a pattern of communication between different types of groups.
The study conducted by Kurz focused more on the “discussions between in-group dyads about an out-group, or a member of an out-group” (Kurz, 2009. p. 894). Technically, what Kurz wanted to achieve in his study is to understand the dynamics of communications within a given group and how this dynamics affect the individuals within and outside of the group. According to Kurz, “the prevalence of stereotypical descriptions in discussions of out-groups within in-group dyads may stem from a desire to affirm shared beliefs about the out-group”(Kurz, 2009. p. 893). In the article, Kurz described stereotyping as a means for the individual to gain favor within the group. By surveying the various communication stereotypes, the author hoped to identify useful means of communication that individuals and groups can use to gain favors from each other.
In conducting the research, Kurz relied on the dyad and group discussion paradigms to get the data and other information that he needed. He also tried to investigate the ways on how narratives of group members are reproduced among the other members of the group and used effectively. In drawing his hypothesis, Kurz relied on a study of related literature that points out that those narratives about group members when communicated to other members tend to be “stripped of stereotype inconsistent information (SI), with stereotype consistent (SC) information being retained” (Kurz, 2009, p. 895).
Accordingly, the stereotype consistency bias can be attributed to the communication process by which the information passes from one person to another rather than a result of general memory biases (Wigboldus, et al, 2005). In other words, as the message from an outside source is repeated within the group and is passed from one group member to another, the message now takes