For the primary data gathering and analysis, a questionnaire was designed and survey conducted. The data gathered from the survey was then analysed. From the analysis it was derived that a mobile phone which includes computing as well and is priced low is the need of the hour, mainly for foreign nationals residing in Australia.
To further strengthen this conclusion, industry/ competitor’s analysis and PESTL was also done. The above mentioned analysis also yielded favourable results. The next step was to work on the SWOT of the organization and decide the marketing mix. It is found that organization is strong in technology and pricing but suffers from the lack of a brand image as of now. To overcome this brand positioning was also decided.
Main challenge that confronted the students, while preparing this report, was during the primary research phase. Seeking cooperation, from what constituted the sample, and urging them to give correct answers to the questions was time intensive exercise. Nevertheless, it definitely enabled the students to realize the hard ground realities. It gave a feel of what real marketing is like and was definitely an enjoyable experience inspite of all the hardships.
After going through the process of new product conceptualization and development, it is realized that launching a multi technology device (MTD) for foreign nationals residing in Australia would be profitable venture. MTD is a combination of mobile phone and computing technologies. As per the forecast on the basis of past trends in the Australian telecom industry at least 35% international students, 30% households and atleast 10% of the 18-65 age bracket people would purchase the MTD.
Since SWOT, PESTL, primary research and secondary research all point to the viability of the project, it is recommended to go ahead with the new product concept of launching the mobile phone based on the research undertaken by the students.
This report, which is a part of the Marketing Module of the course curriculum, aims to bring out the learning of the students with respect to new product development process. It includes both primary and secondary research data analysis and decides upon the viability of the new…
According to the Overall Server Market Standings, by Vendor, HP held the number 1 position in the worldwide server market with 31.5 percent factory revenue share. IBM however held the number 2 spot with 29.2 percent share for the quarter as factory revenue increased 22.1 percent compared to 1Q10.
Cathy Pacific flies to 168 destinations in 42 countries around the world (Thompson, 2012). In 2010, Cathay Pacific conveyed 27 million passengers. In the mid-1990s, Cathay Pacific invested heavily in a Customer Information System (CIS) in conjunction with IBM (Gamble et al, 2010).
tolen Devices 16 Computing Capabilities 16 Internet Access 16 Bluetooth 16 Mobile device security in the context of Business Organizations 17 BYOD Trend and Security Issues 19 Unknown third-party access via mobile apps 20 Difficult to track data 21 Challenging data management and segregation 21 Devices can be stolen 22 Recommendations 22 Improve Authentication Mechanisms 22 Install and Update firewall in mobile devices 23 Malware Risk Management 23 Secure Mobile VPNs 24 Secure Communication channels 24 Regularly Update Operating systems 24 Understand Bluetooth Security Issues 25 Install and Update Security Software in Mobile Devices 25 Conclusion 26 In the past few years the trend of using mo
The target audience and their requirements will also be examined and then a justification for design choices will be made. Implementation is the final stage of the project however low level prototyping will also take place which will allow the verification of correct choices to the made.
Perhaps the most widely used conduit for communication these days is the mobile phone. It is needless to say that the advancement in communication technology has been crucial in the parallel progress and expansion of the global knowledge base and the pace of acquisition of further knowledge
Depending on the user any of these networks types can be used. For example, in home user, broadband is a preferred network but in the corporate world private dedicated network is the first choice. The term
The essay intends to provide a thorough reviewed analysis of the benefits and the detrimental aspects that have been observed due to the usage of smartphone. The question to be considered in this regard can be framed as, “In what terms, smartphones can be regarded as beneficial or detrimental for the society and the users in different segments”.
Convenience and efficiency are the key advantages of using mobile applications. All members of an organization can stay connected through the mobile applications which allow the transfer of ideas, information, updates and also approvals for certain assignments
With the technological advancement, there has been a combination of technology and every aspect of business operations of which even marketing was not left behind. The fusion of technology and marketing has helped in spreading increased awareness about business products all over the country.
10 pages (2250 words)Research Paper
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