Presently there have been extensive growth in the use and development in the database technology. Additionally, this new and advanced technology of the database is used to manage large volumes of organizational and business data. In addition, the utilization of database technology and systems in supporting applications that used to handle the business and query based report production is the basic traditional utilization of this technology. Though, the size as well as volume of data being handled increases new and interesting concerns. Presently this technology is used to facilitate businesses in attaining effective competitive advantage and underlying business processes. This new database technology also helps improve business processes and decision making. Moreover, at the present businesses are using the database based business intelligence systems such as data warehouse, data mining tools, and OLAP technology (Turban, Leidner, McLean, & Wetherbe, 2005; Laudon & Laudon, 1999).
I have selected the topic which is related to use of data warehousing technology structure implementation at Wal-Mart. Wal-Mart is a world’s largest retail store chain. This paper is written by Patrick ¨ Ohlinger with title of “Wal-Mart’s Data Warehouse” This paper can be accessed using following link: http://www.derbaum.com/tu/WalMarts%20DWH.pdf.
In this paper Ohlinger (2006) stated that the use of data warehousing technology at Wal-Mart is offering a lot of advantages to its business. The new technology based working structure has offered a lot of business advantages to overall operational management and the business. In this scenario the use of the data warehousing technology offers better support for the analysis of customer buying behavior, which leads to effective formulation of the policies by the Wal-Mart management to present more attractive deals to its customer