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POSITION ------The impact of television advertising of food/beverages on children. (Typically ages 4-12) - Research Paper Example

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One of the continuous changes that are within society comes from the media and the way in which different concepts are presented. A common concept…
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POSITION ------The impact of television advertising of food/beverages on children. (Typically ages 4-12)

Promoting specific types of foods and snacks cause various changes in what children believe they should eat as well as what is acceptable in society. Understanding the basic role that the media plays in eating habits and beginning to evaluate and change the way that the industry functions can help to alter the promotions that are being used.
The main problem that is associated with children’s health and the media is based on what is being advertised on television and the promotions that are associated with this. The junk food, as opposed to the nutritious food that is advertised is imbalanced with what is being promoted. Specifically, there is a promotion that moves toward more junk food that shows that this is the best food to eat. For most children, this leads to unhealthy practices in the diets of children. The knowledge that children have about food, attitudes that they carry over what to eat and the intention of what should be eaten begin to change specifically because of the way that the media advertises and promotes different types of foods. The result is that positive and negative attitudes begin to change toward the presentation of specific types of junk food by businesses and advertisements while other advertisements don’t reinforce healthy eating (Dixon et al, 2007).
Even though there is a question of the healthy eating advertisements that are in the media, many are continuing to advertise junk food and other components in the media. The advertising messages that are available to children are usually advertised specifically around children’s programming, such as Saturday cartoons. The messages that are available for junk food and from the media continue to be centered on a pop culture that creates a specific attitude and intention toward eating, as opposed to providing levels of knowledge about the food that is being eaten. While the impact is known to be changing a child’s health, there is little to no change that is ... Read More
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