In order to analyse its theoretical framework, many scholars have developed several corporate communication theories like critical theory, co-orientation theory, discourse theory, stakeholder communication theory etc.
Critical theory is the one most popularly used to study the network of communication in an organisation. The framework of critical theory helps to examine the complications and “contradictions of marginalization and resistance” in an organisation as well as in the society (Littlejohn & Foss, 2009, p.237). Vary explained that “the adoption of critical theory provides a means of viewing again the notion of knowledge management in terms of the ethics of human communication and allows the questioning of the centrally of rational decision making as basis of managing” (Babos & Peterson, n.d.). This theory emphasises on knowledge and advocates it as the most necessary element for developing a sound communication system. ‘Communication for stakeholders’ is the latest theory that helps to develop the framework for managing an efficient communication system with the stakeholders. This theory analyses the importance of corporate communication in strategic management of stakeholders. Cornelissen has divided the stakeholders into two groups. These are contractual stakeholders and community stakeholder. This theory focuses on establishing communication with each group of stakeholders (Cornelissen, 2004, p.59).
Corporate identity attempts to provide an organisation with a unique brand image that differentiates the host from its close competitors. Hatch and Schultz defined corporate identity as a “symbolic construction” that must be communicated by the decision makers to its employees (Melewar, 2008, p.15). Once the management successfully delivers the objective of corporate identity, the employees must understand their responsibility of developing the organisational culture. In recent years, the urge of gaining corporate identity in business ...
Cite this document
(“Corporate Communication Research Paper Example | Topics and Well Written Essays - 1250 words”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/407742-corporate-communication
(Corporate Communication Research Paper Example | Topics and Well Written Essays - 1250 Words)
“Corporate Communication Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.net/miscellaneous/407742-corporate-communication.
Thus, corporate responsibility (CR) has been associated with positive values and exemplifies the activities and intentions of an organization in respect to their societal duties. This paper focuses on the importance of CR communication, strategies for communication, and the stakeholders involved.
The increased interest of both scholars and academicians to the significance of effective corporate communication strategies within an organization: communication strategies which enhance the corporate strategy of an organization, has increased a focus on what kind of corporate communication strategies organizations use to communicate to its diverse stakeholders with different needs and expectations (Gupta, 2011).
Undoubtedly, good communication skill should be the most important quality a leader must maintain. A leader normally acts as an intermediary between the management and employees in every organization. Evidently, a leader cannot facilitate effective up and down information flow unless he possesses better communication skills.
Good communication skills are required to report your results to others, persuade colleagues to take action, and (most importantly at review time) sell your successes to management."
A survey was done by Robert Half of the 1,000 largest employers in the US.
FARMA Limited combines the best values of entrepreneurship, business ethics, and strict acquiescence with current Good Manufacturing Practices. The researcher focuses on describing corporate communication of the company, it's crisis strategies, mission statement and analysis of media relations and public image presented to the world.
This section will provide a brief introduction on corporate communication strategies, the purpose of the paper and the significance of conducting the research on corporate communication strategies
This section will provide an overview of the
As the report stresses good communication skill should be the most important quality a leader must maintain. A leader normally acts as an intermediary between the management and employees in every organization. Evidently, a leader cannot facilitate effective up and down information flow unless he possesses better communication skills.
effective corporate strategic plan, communication is given an uttermost priority, and shift towards internet has transformed corporate communication significantly. As the customers and business stakeholders advance, internet has now become the answer to the dynamic consumer and
Organization boardrooms and smaller companies can gain from acknowledging the necessities of different cultures to which they come across, David (2010). Languages are greatly influenced by the distinct global
8 Pages(2000 words)Research Paper
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Research Paper on topic Corporate Communication for FREE!