We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Social Psychology: Outline and discuss the main features of ELM - Essay Example

Comments (0) Cite this document
It would be fair to state that the ELM is one of the basic elements of effective persuasion in all spheres of personal and organizational performance. This paper provides a concise…
Download paper

Extract of sample
Social Psychology: Outline and discuss the main features of ELM

The Elaboration Likelihood Model is fairly regarded as an important conceptualization of persuasion in business and personal communication. The ELM was developed, to change the outstanding beliefs about persuasion and to prove that audiences and message recipients are the active participants of persuasive messages. The significance of the ELM is difficult to underestimate. Its concepts and principles are actively utilized in all individual and business communication domains, from advertising and marketing, to the development of anti-AIDS campaigns. Unfortunately, the current state of literature about the ELM is rather scarce. The future research must concentrate on the evaluation of the strengths and weaknesses of the ELM model when applied in various business and individual communication conditions and circumstances.
The Elaboration Likelihood Model is a popular cognitive response model used to conceptualize and raise the efficiency of persuasive messages in various communication situations (Bordens & Horowitz, 2001). The model was first proposed in 1986, to prove that audiences and message recipients are the active participants of the persuasion process (Bordens & Horowitz, 2001). According to the ELM, the success of persuasive messages and appeals depends on a broad range of the recipients’ subjective characteristics, including their self-esteem and motivation, their involvement and beliefs, values, education, and intelligence (Bordens & Horowitz, 2001). For the most part, the ELM is grounded on the Yale model of persuasive modeling, but it is the only model that emphasizes the centrality of the audience in persuasive appeal, especially their motivations and emotions (Bordens & Horowitz, 2001). The ELM applies to the concepts of central route processing and peripheral route processing – the latter help to explain how the audience and its motivations can work to enhance a message’s ... Read More
Cite this document
  • APA
  • MLA
(“Social Psychology: Outline and discuss the main features of ELM Essay”, n.d.)
Retrieved from https://studentshare.net/miscellaneous/411124-social-psychology-outline-and-discuss-the-main-features-of-elm
(Social Psychology: Outline and Discuss the Main Features of ELM Essay)
“Social Psychology: Outline and Discuss the Main Features of ELM Essay”, n.d. https://studentshare.net/miscellaneous/411124-social-psychology-outline-and-discuss-the-main-features-of-elm.
  • Cited: 0 times
Comments (0)
Click to create a comment
Post WWII UK science policy and theories of change in science policy - Outline the main features of UK science policy in the dif
Various strategic changes in the science policy were observed during the Thatcher administration. One of the key aims of the Thatcher government was to provide a social environment with minimum possible, moderation on the activities of private industry.
6 Pages(1500 words)Essay
Explain the concept of globalization. Critically discuss the main features of globalization
Internationalised business enterprises benefit from sharing of technology and enjoying the economies of large scale. The rise in globalisation is a product of the emergence and spread of multinational firms, formation of trade blocs and increase in the amount of trade.
8 Pages(2000 words)Essay
Discuss the main features of Austrian government, politics and parliamentary democracy today
On November 1, 1943, the governments of the Soviet Union, the United States, and the United Kingdom declared that Austria would be liberated from German domination. In 1955, the occupying powers signed the Austrian State Treaty, which gave Austria full sovereignty and independence.
3 Pages(750 words)Essay
Can social psychology save humanity Discuss
In this context, it is important to inquire into the true nature of happiness and grooming people toward longing for more enduring and sustainable values. David R. Myers, a renowned social psychologist offers a
5 Pages(1250 words)Essay
Outline and discuss the main features of fascist political thought
He goes ahead and argues that Principalities can either be brand new or inherited from previous generation. This means that they are attached to the previous regime or they get it from freedom. He continues and adds that they can be acquired
10 Pages(2500 words)Essay
Outline the main features of the July 2010 White Paper Equity and excellence: Liberating the NHS. Review the reasons for the main proposals in this White Paper
The NHS has scored poorly in several health related areas and this has undermined its effort in ensuring that all UKs have access to quality healthcare. Some of the challenges that continue dogging the NHS today include a high mortality rate related to healthcare issues such
6 Pages(1500 words)Essay
Outline the main features of the current legal regime for the exploitation of the International Seabed
However, with continued civilization in world’s human governance and order, the highest organs at international community
7 Pages(1750 words)Essay
Post WWII UK science policy and theories of change in science policy - Outline the main features of UK science policy in the different periods
Ordinary people will not now be satisfied until they have got their hands on this power and have turned it to meet their needs" (Benn 1971, Pp. 23) The essence of the above quoted lines, can be better understood by studying the manner in which
6 Pages(1500 words)Essay
1- Outline the main concepts and theories used in the academic discussion of the city. What is the importance of the city for sociology 2- Outline the concept of social stratification. Choose two examples of social stratification and discuss their imp
Some viewed urbanization as destructive since it threatened the community-based lifestyles while others viewed it as beneficial in that it would lead to
8 Pages(2000 words)Essay
Outline the key features of a sports development strategy, and discuss the relevance that this has to contemporary sports management
The physical motions could take the form of competition called as sports (Zachopoulou, 2010). Sports play great importance in building the human body. It encourages team
8 Pages(2000 words)Essay
Let us find you another Essay on topic Social Psychology: Outline and discuss the main features of ELM for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us