Zappos' Tony Hsieh Steps Lively - Essay Example

This yields to the employees’ happiness where in turn due to the freedom and numerous benefits they usually enjoy, become loyal and creative in the execution of their respective roles. Bearing the letter “Z” on the cheeks even by the CEO erodes that status quo of boss ranking, which belittles the staffs (CBSNews, 2010). Zappos.com empowerment entails urging staffs to deliver “Wow services”, which implies, which will leave an emotional impact to its clientele (Hsieh, 2010).

This calls for creativity and undertaking ordinary tasks with ingenuity besides being innovative, which the firm usually advocates and maintains as its culture. Zappos.com contends that, its services are not average; hence, the employees ought to be more than average and above those of the other firms. The emphasis of the firm to deliver “Wow services” to their clients with a bit of creative weirdness makes them feel served adequately and to their satisfaction. For instance, over the telephone conversation where the company has no limits when the staffs are assuring the customers of what they are purchasing (Hsieh, 2010).

Employees’ application of their marketing know-how coupled with the creativity of interaction skills especially via the telephone wins the clients’ confidence and trust. This augments their sales contrary to other corporations that have chosen to keep the formal methods (Zappos.com, n.d). Corporations ought to adopt the approach employed by Zappos.com, which has enabled it to make tremendous steps both in their profitability and in position among the most preferred firms by employees.

Besides, numerous formal ethics, which studies have advocated, their application in the market field normally do not apply to all enterprises (CBSNews, 2010). Since satisfying clients’ desires entail free social intermingling online and assurance, which is contrary to some stipulated policies.